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Thrunton Marketing

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Thrunton Marketing has no contract, no ARR and no invoices with BG-Demo. Lewis Kerr's Starter proposal of 25 Jun 2026 quoted £22k a year, with a £28k total deal value including the one-off implementation fee, and has no executed copy. There is no usage on record. The Starter deal was closed lost on 10 Jul 2026 with the reason no decision, and nothing is open. The last interaction was the 29 Jun 2026 proposal call.

Read from 3 calls · 2 email threads · 1 deals · 3 people · 2 documents, newest 29 Jun 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryMarketing servicesSource: CRM company record
  • Websitethrunton.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityNewcastle upon TyneSource: CRM company record
  • Size90 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the Starter deal closed on 10 Jul 2026 for no decision and no contact is on record after the 29 Jun 2026 call. The £28k figure was never clearly explained. Ruby Lilburn's need for four sources points to a Growth re-approach.

SignalsFinance readDocument roll-upQ2 2026 digestQ3 2024 digest

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact29 Jun 2026Call: Thrunton Marketing / BG-Demo – Proposal · 102 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr sends Ruby Lilburn a written win-back note that separates the £22k a year Starter subscription from the one-off implementation in the £28k total and compares Growth for her four sources. Re engage
Who
Lewis Kerr Lewis Kerr
When
This week by 9 Oct 2026
Why
Lewis Kerr should reopen with Ruby Lilburn through a written note. It should separate the £22k a year subscription from the one-off implementation in the £28k total, and test Growth against her four sources.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Thrunton Marketing's Starter deal closed lost on 10 Jul 2026 for no decision, after a £22k a year proposal that was never executed. Nothing is recorded after the 29 Jun 2026 call, and an unclear £28k total is the gap a win-back must close.

Lost: Thrunton Marketing's Starter deal closed lost on 10 Jul 2026 for no decision. The proposal of 25 Jun 2026 quoted £22k a year within a £28k deal total. It was never executed, so there is no contract or renewal date.

There is no usage, ticket or invoice record. Ruby Lilburn, Head of Client Services, was the champion, and Lewis Tait, Managing Director, was leaning yes on 29 Jun 2026.

Nothing is recorded since that call. The main risk is the unexplained price: Lewis Kerr did not say whether £28k was annual, and Ruby found four connectors tight at the 15 Jun 2026 demo.

Lewis Kerr should send Ruby a written win-back note by 9 Oct 2026. It should separate the subscription from the one-off implementation and compare Growth, with Hannah Lowe mapping her four sources.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Thrunton Marketing has no ARR and no invoices. Its one new Starter deal was closed lost on 10 Jul 2026 with the reason no decision. Nothing is committed next.

  • No order form, no ARR, no billing
  • Starter deal closed lost on 10 Jul 2026: no decision
  • No open deals
The analysis

Recurring revenue: there is no ARR on record because no order form has started. The CRM shows £0 ARR and the stage lost.

Next commitment: none. There is no renewal and no open deal.

Billing: there are no invoices, so nothing is overdue or disputed. Invoiced run rate and order-form ARR are both £0, so the records agree.

Deals: the new Starter deal had an amount of £28k and an annual value of £22k. It was created on 12 May 2026 and closed lost on 10 Jul 2026, reason no decision. Its owner, Lewis Kerr, is active in HR.

Thrunton Marketing – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

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History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: discovery to Starter proposal

    Thrunton Marketing moved from discovery to demo to a Starter proposal in five weeks. Sentiment stayed positive. At quarter end the decision was due by 10 Jul 2026, the £28k figure was unexplained, and signing is not shown.

    The analysis

    Discovery: On 27 May 2026 Ruby Lilburn described account teams spending days at month end checking answers across CRM, time tracking and project folders. Managing Director Lewis Tait asked about the £28k on the paperwork, and Lewis Kerr said it was the opportunity total, not an annual figure.

    Decision date: Lewis Kerr proposed a decision by 10 Jul 2026, and Lewis Tait agreed if the demo is good. Lewis Tait would say no to another system to babysit.

    Scheduling: In the 11 Jun 2026 email thread Ruby accepted a morning demo slot the following week and asked for an IT colleague to see how data is accessed. The thread shows no tier, price or decision date.

    Demo: On 15 Jun 2026 Hannah Lowe showed B-Viz on a copy of Thrunton's CRM and call notes. Ruby wants four sources, said four feels tight, and still needs leadership sign-off.

    Proposal: On 29 Jun 2026 Lewis Kerr walked Lewis Tait and Ruby through the Starter proposal at £28k. He declined to say whether that is per year, and agreed to add a success note with a measure and review date.

    Open at the end: Lewis Tait was leaning yes if the order form matched what was discussed, ahead of a board meeting. The 29 Jun 2026 call does not show whether it was signed, and the connector list and the meaning of £28k were unresolved.

    Thrunton Marketing / BG-Demo – DiscoveryGetting a demo into the diaryThrunton Marketing / BG-Demo – DemoThrunton Marketing / BG-Demo – Proposal

    Made from 3 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2024

    Q3 2024: one webinar invitation, no reply

    One read in the quarter: Nell Ashcombe invited Lewis Tait, Managing Director, to a BG-Demo webinar on 19 Sep 2024. The thread shows no customer response, so interest is not confirmed.

    The analysis

    Outreach: On 26 Aug 2024 Nell Ashcombe emailed Lewis Tait, Managing Director at Thrunton Marketing, inviting him to an online BG-Demo webinar on 19 Sep 2024.

    Framing: Nell presented it as relevant only if his team still pulls reports together by hand, and offered to send details if he replied.

    Customer view: The thread holds no reply from Lewis, so interest is not shown. The read rates sentiment as neutral and Lewis as a decision-maker.

    Open at the end: The webinar date falls before the as-of date, and the evidence does not show whether Lewis attended. The read suggests Nell check attendance and follow up only if there was interest.

    This is the only read for the period, so the digest holds no calls, tickets or news.

    Invitation to our webinar on 19 Sep 2024

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 29 Jun 2026callThrunton Marketing / BG-Demo – Proposal Lewis Kerr, Ruby Lilburn, Lewis TaitThrunton Marketing logoLewis KerrRuby LilburnLewis Tait
  • 25 Jun 2026documentThrunton Marketing - Proposal Lewis KerrThrunton Marketing logoLewis Kerr
  • 22 Jun 2026documentThrunton Marketing - Proposal v1 Lewis KerrThrunton Marketing logoLewis Kerr
  • 15 Jun 2026callThrunton Marketing / BG-Demo – Demo Lewis Kerr, Hannah Lowe, Ruby Lilburn, Ella BowesThrunton Marketing logoLewis KerrHannah LoweRuby Lilburn+1
  • 11 Jun 2026email threadGetting a demo into the diary Lewis Kerr, Ruby LilburnThrunton Marketing logoLewis KerrRuby Lilburn
  • 27 May 2026callThrunton Marketing / BG-Demo – Discovery Lewis Kerr, Ruby Lilburn, Lewis TaitThrunton Marketing logoLewis KerrRuby LilburnLewis Tait
  • 12 May 2026dealThrunton Marketing – New Lewis Kerr, Ruby LilburnThrunton Marketing logoLewis KerrRuby Lilburn
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Rebecca Ainsworth, Richard Lazenby, Trevor Bulmer, Bryony Vosper, Ronan Mulcahy, Lewis Tait, Lars Bach, Hui Min Tan, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+40
  • 20 Feb 2025eventBG-Demo webinar Sofia Marchetti, Orla Keane, Kenny Lockhart, Jason Pengelly, Linnéa Holmberg, Marieke Postma, Gemma Yates, Sukhvinder Dhillon, Matthew Grice, Helen Varley, Sunita Bains, Craig Holt, Asif Nuttall, Rachael Dixon, Colin Airey, Eleanor Pickering, Shirley Bowman, Nina Barden, Ciarán Hughes, Fraser Moncrieff, Lynn Staniforth, Sunita Rana, Lynne Featherstone, Janet Readman, Aoife Tuohy, Anders Thomsen, Kieron Bache, Lewis Tait, Luke Kershaw, Megan Entwistle, Graeme Charlton, Priscilla Bowen, Hamish CrawfordSofia MarchettiOrla KeaneKenny Lockhart+30
  • 19 Sep 2024eventBG-Demo webinar Nell Ashcombe, Callum Reid, Robert Vane, Roger Pickles, Graham Tovey, Marloes de Vries, Helen Varley, Ffion Rees, Owain Jenkins, Stijn Gielen, Glenys Routledge, Paul Hetherington, Leanne Partington, Danielle Novotny, Janet Readman, Aaron Crowther, Hans Kok, Henry Graves, Lewis Tait, Niels van Leeuwen, Toby Carswell, Kirsty Priestley, Graeme Charlton, Tyrell Haynes, Ailsa Dunlop, Iain Lumsden, Tracey BainbridgeNell AshcombeCallum ReidRobert Vane+24
  • 26 Aug 2024email threadInvitation to our webinar on 19 Sep 2024 Nell Ashcombe, Lewis TaitThrunton Marketing logoNell AshcombeLewis Tait
  • 16 May 2024eventBG-Demo webinar Nell Ashcombe, Omar Al Suwaidi, Ravi Riley, Yasmin Openshaw, Melvin Goh, Helen Varley, Sunita Bains, Lee Garside, Diarmuid Kenny, Jens Maes, Shirley Bowman, Ronald Hetherington, Ailsa Pringle, Terry Hinchcliffe, Lynn Staniforth, Kayleigh Pounder, Nichola Hogg, Hugo Fawcett, Hamish Ogilvie, Lewis Tait, Brent Olson, Gemma Dobson, Jess Ferrand, Dan Hosken, Dana Kurtz, Julia HartmannNell AshcombeOmar Al SuwaidiRavi Riley+23
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Thrunton Marketing's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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