Pershore Lane Recruitment

Scope: the quarter holds one read, an email thread dated 1 May 2026. No calls, tickets or news items fall in the period.

Invitation: Alice Brewer asked Mervyn Hales, Managing Director, whether he would attend a 21 May 2026 webinar for heads of revenue operations in recruitment. The topic was using call and email data to understand what is working in a recruitment process.

Customer view: the thread holds no reply from Mervyn, so his interest is not shown. The read judges the thread neutral and treats Mervyn as a decision-maker voice.

Open at the end: the evidence does not show whether Mervyn registered or whether anyone followed up. The read suggests marketing check registration, and notes a webinar attendee could be a route into a conversation about B-Viz over calls and emails.

This period holds one read, a news item. No calls, emails or tickets are recorded for the quarter.

Acquisition: Worcestershire Business News reported on 6 Feb 2026 that Pershore Lane Recruitment, a Worcester-based recruiter, was acquired by a larger recruitment group. The firm keeps its brand and will use the parent's resources and technology platforms.

Investment: the firm itself spoke of investing in improved systems and processes. The read treats this as a possible opportunity for a single data layer.

Risk: the read flags that the parent's technology platforms may replace or overlap with B-Viz. Buying decisions may also move to the acquirer, away from the current contacts.

Open at the end: the read does not name the acquirer, the terms, or any effect on BG-Demo's contract. Two next steps were suggested: ask the customer's main contact how the acquisition affects systems and contract ownership, and confirm who now holds budget authority for the subscription. The evidence does not show that either was done in the quarter.

Demo: The period holds one read, the 20 Jan 2023 call. Tobias Renwick showed B-Viz answering questions on Pershore Lane's ATS, emails and call recordings.

Customer view: Katy Bourne reacted most strongly to the two-client candidate comparison and the search for candidates who ghosted her. Tracy asked about real-time updates, pipeline reports and the four-week implementation, accepted read-only ATS access, then said they were ready to move forward.

Commercial: The deal sits on Starter, with search and chat but no dashboards. Tracy's pipeline-by-stage question is a possible later upgrade to Growth, which adds dashboards.

Open at the end: The order form was only promised on the call, and the evidence does not show it was signed. Tobias is to run the handover session with Tracy and Katy once live.

Watch: Nightly refresh was described as sufficient, so freshness expectations should be checked at the six-month check-in.

Discovery: This period holds one read, the 7 Dec 2022 discovery call. Nell Ashcombe spoke with Tracy Bullock, Operations Manager, and Mervyn Hales, Managing Director.

Customer view: They check the ATS by hand several times a day. Mervyn said "And we're missing things." Tracy called the price "reasonable" and asked when work could start.

Commercial: Nell pitched Starter at £26k, covering implementation and the first year. Four or five users would benefit, well within Starter's 15-user limit.

Open at the end: Nothing was signed and no decision was made. Nell is to send the Starter one-pager and the ATS technical questionnaire, then schedule a demo on their ATS data in early January. The demo depends on the questionnaire being returned, and the evidence does not show which ATS they use or whether it can be connected.