AI facts
As at Fri 9 Oct 2026Orme Vallance, a London asset manager, has no order form, no invoices and no ARR. Its only deal, a new Enterprise deal at £140k with an annual value of £110k, was closed lost on 23 Dec 2024 for no decision. There is no platform tenant, so no usage is on record. Nothing is open: no deal, no renewal and no booked call. The last interaction was a webinar invitation on 23 Apr 2025 that received no reply.
Profile
Updated 9 Oct 26- IndustryAsset managementSource: CRM company record
- Websiteormevallance.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLondonSource: CRM company record
- Size210 employeesSource: CRM company record
- CRM ownerMatteo RicciSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Enterprise deal closed for no decision in Dec 2024 and the only later contact went unanswered. The account executive who ran discovery has left BG-Demo. One opportunity: the stated need for audit trails and faster reporting could support a fresh approach.
Key facts
Updated 9 Oct 26- Last contact23 Apr 2025Email: BG-Demo webinar, 15 May 2025 · 534 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Matteo Ricci writes to Henrietta Coombe to reopen the conversation on audit trails and faster client reporting, and asks her for a call. Re engage
- Who
Matteo Ricci
- When
- This week by 9 Oct 2026
- Why
- Matteo Ricci should write to Henrietta Coombe to reopen the conversation on audit trails and faster client reporting. The Enterprise deal closed lost for no decision on 23 Dec 2024, and Priya Raman, who ran discovery, has left BG-Demo.
The story
As at Fri 9 Oct 2026Lost: Orme Vallance never signed. Its only deal, Enterprise at £140k, closed lost for no decision on 23 Dec 2024. The last contact, on 23 Apr 2025, went unanswered. Matteo Ricci should write to Henrietta Coombe to reopen on audit trails.
Lost: Orme Vallance has never signed. Its only deal, Enterprise at £140k proposed on 22 Oct 2024, was closed lost for no decision on 23 Dec 2024, and there is no order form, invoice or ARR.
There is no tenant, so no usage figures exist and no tickets are on record. Henrietta Coombe, Head of Client Reporting, is the CRM champion, Alexander Vallance, Chief Operating Officer, the economic buyer, and Ajay Bhatt in information security was never engaged.
Priya Raman, who ran discovery and the proposal, left BG-Demo on 28 Aug 2026. The last contact, Sofia Marchetti's webinar invitation of 23 Apr 2025, drew no reply, and no call is booked.
Matteo Ricci, the active CRM owner, should write to Henrietta by 9 Oct 2026 to reopen on audit trails and faster client reporting, and ask her for a call.
ARR journey
Finance read
As at Fri 9 Oct 2026Prospect, one lost deal, no billing
Orme Vallance has no order form and no ARR. Its one deal, a new Enterprise deal at £140k, was closed lost on 23 Dec 2024 for no decision. The deal owner is not active in HR. There are no invoices.
- No order form, no ARR, no billing
- Largest lost deal closed for no decision
- Deal owner no longer active in HR
The analysis
Recurring revenue: there is no ARR on record because no order form has started. The CRM shows ARR of £0 and stage lost, matching the invoiced run rate of £0 and order-form ARR of £0.
Next commitment: none. There is no renewal and no open deal.
Billing: there are no invoices, so nothing is owed, overdue or disputed.
Deals: the new Enterprise deal had an amount of £140k and an annual value of £110k. It was closed lost on 23 Dec 2024 for no decision. The owner, Priya Raman, is not an active employee in HR, so the record has no active owner.
Made from 1 deal · 2 fact tables
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q2 2025
Q2 2025: one webinar invitation, no reply
The period holds one read: a 23 Apr 2025 email from Sofia Marchetti inviting Henrietta Coombe to a BG-Demo webinar on 15 May 2025. The thread shows no customer reply, so interest is not shown.
The analysis
Webinar invitation: on 23 Apr 2025 Sofia Marchetti invited Henrietta Coombe, Head of Client Reporting, to a BG-Demo webinar on 15 May 2025 about getting more value from the data layer.
Customer view: the thread holds a single outbound message and no response, so the evidence does not show whether Henrietta attended or was interested.
Open at the end: no follow-up is shown. The read suggests Sofia ask Henrietta whether she wants the webinar material, and treats the webinar as a route to discuss adoption and value of the subscription.
This is one read, so the period says nothing on usage, tickets, pricing or renewal.
Made from 1 email thread
- Q4 2024
Q4 2024: Enterprise discovery and pricing
Two reads in October 2024: a discovery call and an email thread. Orme Vallance want one queryable layer over their scattered data. Enterprise was proposed at £140k, and a security review was agreed for early November.
The analysis
Discovery: On the 21 Oct 2024 call, Priya Raman recapped the problem and the customer agreed. Traders move between five systems and pull finance reports by hand.
Customer view: Henrietta Coombe wants hours turned into minutes, with audit trails for compliance. Alexander Vallance calls it operational efficiency and says data governance is critical.
Scale: Sixty to seventy people are in the workflow, above the 40 users Growth includes. The call read points towards Enterprise, with 150 users and security review support.
Pricing: On 22 Oct 2024 Priya proposed Enterprise at £140k, annual, with about twelve weeks of implementation including security review support. Alexander did not comment on the figure, wants the commercial framework first, and accepted a security review in the first week of November.
Open at the end: The mid-December demo on the customer's own data was tentative, as Henrietta had to check with others. IT and compliance contacts were still to be named, and Priya was to send the security documents and pricing and terms before the November session. The evidence does not show whether the price was accepted or whether the review or demo took place.
Made from 1 call · 1 email thread
Platform usage
Documents
Activity
- Upcoming
- 15 Oct 2026upcoming eventBG-Demo webinar
+36
- Held
- 19 Mar 2026eventBG-Demo webinar
+41
- 15 May 2025eventBG-Demo webinar
+26
- 23 Apr 2025email threadBG-Demo webinar, 15 May 2025
- 25 Feb 2025eventRevenue leaders roundtable
+33
- 22 Oct 2024email threadDiscovery call, Orme Vallance
- 21 Oct 2024callOrme Vallance / BG-Demo – Discovery
- 9 Aug 2024dealOrme Vallance – New
Contacts
Evidence trail
Updated 9 Oct 26Orme Vallance's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- Revenue leaders roundtable entity
- event_platform/events.csv evt_0876_roundtable raw row
- event_platform/registrations.csv evt_0876_roundtable:per_10703 raw row
- event_platform/registrations.csv evt_0876_roundtable:per_10901 raw row
- event_platform/registrations.csv evt_0876_roundtable:per_12602 raw row
- event_platform/registrations.csv evt_0876_roundtable:per_1502 raw row
- event_platform/registrations.csv evt_0876_roundtable:per_15702 raw row
- +30 more
- BG-Demo webinar entity
- event_platform/events.csv evt_0955_webinar raw row
- event_platform/registrations.csv evt_0955_webinar:per_1102 raw row
- event_platform/registrations.csv evt_0955_webinar:per_11503 raw row
- event_platform/registrations.csv evt_0955_webinar:per_1202 raw row
- event_platform/registrations.csv evt_0955_webinar:per_1203 raw row
- event_platform/registrations.csv evt_0955_webinar:per_12601 raw row
- +23 more
- BG-Demo webinar entity
- event_platform/events.csv evt_1263_webinar raw row
- event_platform/registrations.csv evt_1263_webinar:per_0102 raw row
- event_platform/registrations.csv evt_1263_webinar:per_0304 raw row
- event_platform/registrations.csv evt_1263_webinar:per_0501 raw row
- event_platform/registrations.csv evt_1263_webinar:per_0903 raw row
- event_platform/registrations.csv evt_1263_webinar:per_1205 raw row
- +38 more
- BG-Demo webinar entity
- event_platform/events.csv evt_1473_webinar raw row
- event_platform/registrations.csv evt_1473_webinar:per_0902 raw row
- event_platform/registrations.csv evt_1473_webinar:per_12102 raw row
- event_platform/registrations.csv evt_1473_webinar:per_12602 raw row
- event_platform/registrations.csv evt_1473_webinar:per_12801 raw row
- event_platform/registrations.csv evt_1473_webinar:per_1402 raw row
- +33 more
- +2 more
- Orme Vallance / BG-Demo – Discovery entity
- AI opinion page block
- Orme Vallance lost AI record
- Prospect, one lost deal, no billing AI record
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- facts.arr_monthly:org_126 facts table
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- Orme Vallance – New entity
- facts.reconciliation_t0:org_126 facts table
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Q4 2024: Enterprise discovery and pricing AI record
- Discovery: unifying scattered client data AI record
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance / BG-Demo – Discovery entity
- Enterprise pricing and security review AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery call, Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0001:1 raw row
- mailbox/messages.csv thr_126_0001:2 raw row
- mailbox/messages.csv thr_126_0001:3 raw row
- mailbox/messages.csv thr_126_0001:4 raw row
- mailbox/threads.csv thr_126_0001 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery: unifying scattered client data AI record
- Q2 2025: one webinar invitation, no reply AI record
- Webinar invitation, no reply AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- BG-Demo webinar, 15 May 2025 entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0002:1 raw row
- mailbox/threads.csv thr_126_0002 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Webinar invitation, no reply AI record
- Henrietta Coombe, Head of Client Reporting AI record
- Discovery: unifying scattered client data AI record
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance / BG-Demo – Discovery entity
- Enterprise pricing and security review AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery call, Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0001:1 raw row
- mailbox/messages.csv thr_126_0001:2 raw row
- mailbox/messages.csv thr_126_0001:3 raw row
- mailbox/messages.csv thr_126_0001:4 raw row
- mailbox/threads.csv thr_126_0001 raw row
- Orme Vallance entity
- Orme Vallance entity
- Webinar invitation, no reply AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- BG-Demo webinar, 15 May 2025 entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0002:1 raw row
- mailbox/threads.csv thr_126_0002 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Henrietta Coombe entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/contacts.csv per_12601:org_126 raw row
- Orme Vallance entity
- Discovery: unifying scattered client data AI record
- Alexander Vallance, Chief Operating Officer AI record
- Discovery: unifying scattered client data AI record
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance / BG-Demo – Discovery entity
- Enterprise pricing and security review AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery call, Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0001:1 raw row
- mailbox/messages.csv thr_126_0001:2 raw row
- mailbox/messages.csv thr_126_0001:3 raw row
- mailbox/messages.csv thr_126_0001:4 raw row
- mailbox/threads.csv thr_126_0001 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Alexander Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/contacts.csv per_12602:org_126 raw row
- Orme Vallance entity
- Discovery: unifying scattered client data AI record
- +2 more
- Prospect, one lost deal, no billing AI record
- Orme Vallance lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_126 facts table
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- Orme Vallance – New entity
- facts.arr_monthly:org_126 facts table
- AI facts page block
- Orme Vallance lost AI record
- Prospect, one lost deal, no billing AI record
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- facts.arr_monthly:org_126 facts table
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- Orme Vallance – New entity
- facts.reconciliation_t0:org_126 facts table
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/deal_line_items.csv deal_126_01:1 raw row
- crm/deal_line_items.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:1 raw row
- crm/deal_stage_history.csv deal_126_01:2 raw row
- crm/deal_stage_history.csv deal_126_01:3 raw row
- +1 more
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance – New entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Q4 2024: Enterprise discovery and pricing AI record
- Discovery: unifying scattered client data AI record
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance / BG-Demo – Discovery entity
- Enterprise pricing and security review AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery call, Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0001:1 raw row
- mailbox/messages.csv thr_126_0001:2 raw row
- mailbox/messages.csv thr_126_0001:3 raw row
- mailbox/messages.csv thr_126_0001:4 raw row
- mailbox/threads.csv thr_126_0001 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery: unifying scattered client data AI record
- Q2 2025: one webinar invitation, no reply AI record
- Webinar invitation, no reply AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- BG-Demo webinar, 15 May 2025 entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0002:1 raw row
- mailbox/threads.csv thr_126_0002 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Webinar invitation, no reply AI record
- Henrietta Coombe, Head of Client Reporting AI record
- Discovery: unifying scattered client data AI record
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance / BG-Demo – Discovery entity
- Enterprise pricing and security review AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery call, Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0001:1 raw row
- mailbox/messages.csv thr_126_0001:2 raw row
- mailbox/messages.csv thr_126_0001:3 raw row
- mailbox/messages.csv thr_126_0001:4 raw row
- mailbox/threads.csv thr_126_0001 raw row
- Orme Vallance entity
- Orme Vallance entity
- Webinar invitation, no reply AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- BG-Demo webinar, 15 May 2025 entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0002:1 raw row
- mailbox/threads.csv thr_126_0002 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Henrietta Coombe entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/contacts.csv per_12601:org_126 raw row
- Orme Vallance entity
- Discovery: unifying scattered client data AI record
- Alexander Vallance, Chief Operating Officer AI record
- Discovery: unifying scattered client data AI record
- Orme Vallance / BG-Demo – Discovery entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- call_recorder/calls.csv call_126_001 raw row
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance / BG-Demo – Discovery entity
- Enterprise pricing and security review AI record
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Discovery call, Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- mailbox/messages.csv thr_126_0001:1 raw row
- mailbox/messages.csv thr_126_0001:2 raw row
- mailbox/messages.csv thr_126_0001:3 raw row
- mailbox/messages.csv thr_126_0001:4 raw row
- mailbox/threads.csv thr_126_0001 raw row
- Orme Vallance entity
- Orme Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Alexander Vallance entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- crm/contacts.csv per_12602:org_126 raw row
- Orme Vallance entity
- Discovery: unifying scattered client data AI record
- +2 more
- Prospect, one lost deal, no billing AI record
- Orme Vallance lost AI record
- Contacts page block
- Henrietta Coombe entity
- Orme Vallance entity
- crm/companies.csv org_126 raw row
- Orme Vallance entity
- Henrietta Coombe entity
- Open deals (computed from the records; nothing to show yet) page block
- Documents (computed from the records; nothing to show yet) page block
- Finance read page block
- hero page block
- History by quarter page block
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
- Usage read (computed from the records; nothing to show yet) page block