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Stenhouse Physiotherapy Group logo

Stenhouse Physiotherapy Group

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Stenhouse Physiotherapy Group is an Edinburgh healthcare services prospect with no tier, no order form and no invoices. Tom Ashdown quoted Growth at £44k a year plus a £12k implementation, and the deal closed lost on 22 Apr 2024 because Stenhouse chose a competitor. There is no tenant, so no usage is on record. No renewal or deal is open, and the last interaction was a webinar invite on 11 Apr 2025 with no reply. The only document is a security questionnaire of 28 Mar 2024.

Read from 2 calls · 2 email threads · 1 deals · 3 people · 1 documents, newest 11 Apr 25

AImade from

Profile

Updated 9 Oct 26
  • IndustryHealthcare servicesSource: CRM company record
  • Websitestenhouse.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityEdinburghSource: CRM company record
  • Size260 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost to a competitor on 22 Apr 2024 and Stenhouse did not reply to the last outreach. Rhona Aitken was convinced on the product, so a fresh approach to her and Bruce Lamont with a value case is the one opportunity.

SignalsFinance readQ1 2024 digestQ2 2025 digestDocument roll-upBruce Lamont

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact11 Apr 2025Email: BG-Demo webinar, 17 Apr 2025 · 546 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Rhona Aitken to reopen the conversation and offers a demo on Stenhouse's own data with Bruce Lamont invited. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen contact with Rhona Aitken, who was convinced at the 25 Mar 2024 demo, and offer a fresh demo that includes Bruce Lamont. There has been no contact since an unanswered invite on 11 Apr 2025.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Stenhouse Physiotherapy Group's only deal, Growth at £56k for year one, closed lost to a competitor on 22 Apr 2024. No contact since an unanswered invite on 11 Apr 2025; Tom Ashdown is to reopen talks with Rhona Aitken.

Lost: Stenhouse Physiotherapy Group never signed. Its only deal, Growth at £56k for year one, closed lost to a competitor on 22 Apr 2024; there is no order form, invoice or ARR, and the CRM stage is lost.

There is no platform tenant, so no usage trajectory to read. Rhona Aitken, Head of Operations, was convinced at the 25 Mar 2024 demo, but Bruce Lamont, Finance Director and the sign-off, missed it.

There are no tickets; the only document is a security questionnaire of 28 Mar 2024, which describes a Growth freshness credit wider than standard terms. The main risk is silence: no reply since the 11 Apr 2025 webinar invite.

Tom Ashdown should reopen contact with Rhona this week, offering a demo on Stenhouse's own data with Bruce invited, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Stenhouse Physiotherapy Group has no ARR and no invoices. Its one new Growth deal closed lost on 22 Apr 2024 at £56k, because it chose a competitor. The CRM stage is lost.

  • No ARR and no invoices
  • Only deal lost to a competitor
  • No open deal in the pipeline
The analysis

Recurring revenue: no order form has started, so there is no ARR. The CRM shows £0 over one record, matching the invoiced run rate and the order-form ARR.

Next commitment: none. No renewal or open deal is on record.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the new Growth deal was created on 22 Jan 2024 and closed lost on 22 Apr 2024. Its amount is £56k and its annual value £44k. The lost reason is that the prospect chose a competitor. The owner, Tom Ashdown, is active in HR.

Stenhouse Physiotherapy Group – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

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History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2025

    Q2 2025: one webinar invite, no reply

    One read in the period: an email thread of 11 Apr 2025 inviting Rhona Aitken to a BG-Demo webinar on 17 Apr 2025. The customer did not reply, and the thread sets no follow-up.

    The analysis

    Scope: the period holds one read, an email thread dated 11 Apr 2025. There are no calls, tickets or news items for the quarter.

    Invitation: Sofia Marchetti invited Rhona Aitken, Head of Operations, to a BG-Demo webinar on 17 Apr 2025 about using data for operational efficiency. Sofia said it might interest Rhona given what she is building.

    Customer response: the thread holds no reply, so the evidence does not show whether Rhona attended or was interested. The read rates sentiment as neutral and the voice as unknown.

    Open at the end: nothing is recorded as open. The read lists no next steps, risks or opportunities, and any further contact would need a fresh prompt from the account team.

    BG-Demo webinar, 17 Apr 2025

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2024

    Q1 2024: discovery and demo, sign-off pending

    Three reads: a discovery call, a demo scheduling thread and a demo call. Stenhouse wants one view over its clinic systems. Growth was quoted at £44k plus £12k implementation. Rhona Aitken is convinced; sign-off with Bruce Lamont is open.

    The analysis

    Discovery: on the 23 Feb 2024 call, Rhona Aitken, Head of Operations, and Bruce Lamont, Finance Director, described scheduling, health records and finance systems that do not talk to each other. Rhona said an instant answer "would change how I operate".

    Commercial: Tom Ashdown quoted Growth at £44k a year plus a £12k implementation of about eight weeks. Bruce confirmed year one as £56k all-in, and Rhona raised patient data security.

    Scheduling: in a thread dated 23 Feb 2024, Tom asked for demo dates on Stenhouse's own data. Bruce replied that Rhona was checking the diary, and no dates were given.

    Demo: on 25 Mar 2024 Tobias Renwick, CTO, demonstrated the brain on connected health records, scheduling and finance data. Rhona said she was convinced on the product, and Tobias promised a one-hour response and immediate fixes for broken connectors.

    Open at the end: no proposal or sign-off exists. Rhona is to take the decision to Bruce, who was not on the demo, and independent associates need restricted access rules. Tom targeted signature by late April, kick-off in May and live by mid-June.

    Stenhouse Physiotherapy Group / BG-Demo – DiscoveryFollowing upStenhouse Physiotherapy Group / BG-Demo – Demo

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Stenhouse Physiotherapy Group's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 5 AI summaries of 6 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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Open as a page

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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