B-Viz
Carnwath Haulage logo

Carnwath Haulage

Lost£0

AI facts

As at Fri 9 Oct 2026

Carnwath Haulage, a Lanark logistics firm, has no order form, no invoices and £0 ARR in the CRM. Its only deal, a new Growth deal at £56k with an annual value of £44k, closed lost to a competitor on 4 Dec 2023. It has no tenant, no usage and no tickets on record. Nothing is open: no deal, renewal or dispute. The last interaction was a webinar invite to Margaret Cleland, Finance Director, on 7 Jan 2025, which she did not answer.

Read from 2 calls · 3 email threads · 1 deals · 3 people · 1 documents, newest 7 Jan 25

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitecarnwath.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLanarkSource: CRM company record
  • Size350 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal went to a competitor in Dec 2023, there is no open pipeline, and the account has been silent since the unanswered 7 Jan 2025 invite. The one opportunity is a value case for Margaret Cleland on reconciliation, owned by Tom Ashdown.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact7 Jan 2025Email: Finance leaders webinar, automating reconciliation · 640 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown sends Margaret Cleland a short finance reconciliation value case for B-Viz Growth, copies Andy Brownlie and asks for a call. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Carnwath Haulage with a finance reconciliation value case for Margaret Cleland, Finance Director. The Growth deal was lost to a competitor on 4 Dec 2023, and nothing has been heard since her unanswered 7 Jan 2025 invite.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Carnwath Haulage's only deal, a new Growth deal, closed lost to a competitor on 4 Dec 2023, with no order form, invoice or reply since an unanswered 7 Jan 2025 invite. Tom Ashdown is to reopen it with a finance reconciliation value case.

Lost: Carnwath Haulage never became a customer. Its only deal, a new Growth deal at £56k with an annual value of £44k, closed lost to a competitor on 4 Dec 2023, and there is no order form or invoice.

There is no tenant, usage or ticket on record. Tom Ashdown ran the 20 Sep 2023 discovery call and, with Tobias Renwick, the 30 Oct 2023 demo, where Andy Brownlie, the CRM champion, questioned the one-year commitment.

Nothing has been heard since Sofia Marchetti's 7 Jan 2025 webinar invite, which Margaret Cleland, Finance Director, did not answer. The records do not show which competitor won or why, so current interest is not established.

Tom should send Margaret a short finance reconciliation value case for B-Viz Growth, copying Andy and asking for a call, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Carnwath Haulage has no ARR and no invoices. Its one deal, a new Growth deal, closed lost on 4 Dec 2023 to a competitor. There is no open pipeline.

  • No order form and no ARR
  • Only deal closed lost to a competitor
  • No open pipeline
The analysis

Recurring revenue: No order form has started, so there is no ARR on record. The CRM shows ARR of £0 and stage lost.

Next commitment: None. The evidence shows no open deal and no renewal.

Billing: There are no invoices, so nothing is owed or disputed. The reconciliation shows no difference between CRM, invoiced run rate and order form.

Deals: The new Growth deal was closed lost with the reason chose_competitor, at an amount of £56k and an annual value of £44k. Its owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2025

    Q1 2025: one unanswered webinar invite

    One read in the quarter: a single outbound email of 7 Jan 2025 inviting Margaret Cleland, Finance Director, to a 16 Jan 2025 webinar. She did not reply, so interest is not established.

    The analysis

    Outreach: the quarter holds one read, an email thread dated 7 Jan 2025. Sofia Marchetti invited Margaret Cleland, Finance Director, to a 16 Jan 2025 finance leaders webinar on automating reconciliation.

    Customer view: none shown. Margaret did not reply, and the thread does not show whether she attended.

    People: Sofia is the BG-Demo sender and Margaret is the only customer contact in the period.

    Open at the end: no follow-up is recorded in the thread. The read suggests Sofia check whether Margaret attended or wants the webinar material. It also notes reconciliation as a finance use that could be raised with her.

    Gap: the period holds no calls, tickets or news, so nothing here shows the account's health, usage, price or renewal position.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2023

    Q4 2023: demo scheduled and held

    Two reads: a sales thread from 24 to 27 Oct 2023 that set up a demo, and the 30 Oct 2023 demo on Carnwath's own data. The customer asked how to start and questioned the one-year commitment. A proposal was promised.

    The analysis

    Scheduling: In the thread from 24 to 27 Oct 2023, Tom Ashdown offered Andy Brownlie a demo of the brain on Carnwath's data. Andy replied the same day with "Sounds good", asked for Tuesday or Wednesday, and Tom confirmed Wednesday.

    Demo: On 30 Oct 2023 Tom and Tobias Renwick showed the brain answering questions on Carnwath's own Salesforce, booking system and Xero data. Andy and Steven Gillies asked about concurrency, answer speed, wrong data, the audit trail and what happens when the brain errs.

    Buying signals: Steven closed by asking how and when to get started. Tom said that if Carnwath signs within a couple of weeks, go-live by the end of the year was doable.

    Concerns: Andy questioned the one-year commitment, which Tom described as binding for a year before renewal or leaving. Salesforce data quality was raised, and Tobias said the brain will reflect it.

    Open at the end: Tom promised a proposal the day after the demo. The reads do not show who at Carnwath signs, who else reviews the proposal, or whether it was sent or answered.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2023

    Q3 2023: discovery call booked and held

    Two reads. A scheduling thread from 12 to 14 Sep 2023 led to a discovery call on 20 Sep 2023 with Andy Brownlie and Margaret Cleland. Cost was asked twice and no price was given. Pricing and demo dates were promised.

    The analysis

    Scheduling: Tom Ashdown asked Andy Brownlie for a discovery call on 12 Sep 2023. Andy replied two days later offering Thursday afternoon, and Tom confirmed 14:00.

    Discovery call: on 20 Sep 2023 Tom spoke with Andy, Commercial Manager, and Margaret Cleland, Finance Director. They described booking, Salesforce and email data that nobody can see across, and a recent double-booking.

    Customer view: Margaret called the situation "a nightmare". Andy liked that the data stays in their own Snowflake account. Sentiment on the call was positive.

    Commercial: both asked about cost and Tom declined to quote, promising pricing the next day. The tier is not stated. The call mentioned a fixed implementation fee, an annual subscription and a possible go-live at the end of the year.

    Open at the end: Tom was to send confirmed pricing and demo dates, and to book a demo on Carnwath data with Tobias Renwick, proposed for mid-October. The evidence does not show whether either was sent. Margaret, as Finance Director, is likely to test value against the fee.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 22 Sep 2026eventRevenue leaders roundtable Alice Brewer, Louise Pring, Eamon Burke, Sarah Northcott, Pradeep Menon, Margaret Cleland, Toby Mellor, Catherine Mayo, Gordon McInnes, Thomas Schumacher, Gary Pellegrin, Nicole Dahl, Colin Airey, Nathan Booth, Lukas Hartwig, Rebecca Nuttall, Kirsty Hepworth, Gillian Thewlis, Rhys Gulliver, Imran Qureshi, Liz Waddington, Noor el Amrani, Amy Royle, Gail Moorcroft, Nathan Hulme, Lorna Cairns, Vincent Ackerley, Orla Mannion, Glenn Wojcik, Pauline Northey, Marisol Ybarra, Monique Jefferson, Dennis Mrozek, Jens Krause, Kristen Haugen, Gijs Koster, Marie Wouters, Mette Kjær, Brandon Russell, Vicky Brearley, Ade Ogunleye, Toby Carswell, Ed Eccles, Brandon Sullivan, Marie Goossens, Polly Illingworth, Gregory Hasselbeck, Matt Colenso, Carl Whittle, Samuel Adeyemi, Clara Hoskins, Siobhán Nolan, Bas Kuijpers, Joanne Unwin, Jade Kenwright, Liam Corner, Monique Fairley, Dana KurtzAlice BrewerLouise PringEamon Burke+55
  • 11 Mar 2026eventData leaders conference (BG-Demo stand) Alice Brewer, Simon Harte, Sam Cheney, Margaret Cleland, Nicola Brearley, Shane Twomey, Owain Jenkins, Tyler Brookes, Brenda Oldroyd, Martina Engel, Eoin Hegarty, Karen Midgley, Robyn Tyson, Rhonda Stierwalt, Niamh Fahy, Tessa Goring, Lynne Featherstone, Raj Bhogal, Gary Underwood, Stuart Haworth, Conor Daly, Petra Lüders, Clare HuddlestonAlice BrewerSimon HarteSam Cheney+20
  • 16 Jan 2025eventBG-Demo webinar Sofia Marchetti, Imogen Hartley, Margaret Cleland, Sarah Hollis, Phoebe Lacey, Kylie Bannister, Hugh Firth, Mandy Gasson, Ruben Dekker, Andrew Pickering, Sunita Bains, Paula Rennie, Craig Holt, Victor Nunes, Stacey Corless, Charlotte Haigh, Pam Willetts, Keith Robson, Wouter Smits, Stephen Arden, Kayleigh Pounder, Janet Readman, Jess Kennedy, Dennis Wolter, Fiona Drummond, Ailsa Dunlop, Liam CornerSofia MarchettiImogen HartleyMargaret Cleland+24
  • 7 Jan 2025email threadFinance leaders webinar, automating reconciliation Sofia Marchetti, Margaret ClelandCarnwath Haulage logoSofia MarchettiMargaret Cleland
  • 18 Apr 2024eventBG-Demo webinar Nell Ashcombe, Josh Penrose, Lorna Wishart, Margaret Cleland, Alan Rennie, Natasha Greaves, Christopher Bamber, Anita Mistry, Divya Raval, Brendan Moran, Joost Molenaar, Ian Greenhalgh, Conor Fitzgerald, Anthony GarrowNell AshcombeJosh PenroseLorna Wishart+11
  • 4 Nov 2023documentCarnwath Haulage - Security Questionnaire Tobias RenwickCarnwath Haulage logoTobias Renwick
  • 30 Oct 2023callCarnwath Haulage / BG-Demo – Demo Tom Ashdown, Tobias Renwick, Andy Brownlie, Steven GilliesCarnwath Haulage logoTom AshdownTobias RenwickAndy Brownlie+1
  • 24 Oct 2023email threadDemo, Carnwath Haulage Tom Ashdown, Andy BrownlieCarnwath Haulage logoTom AshdownAndy Brownlie
  • 20 Sep 2023callCarnwath Haulage / BG-Demo – Discovery Tom Ashdown, Andy Brownlie, Margaret ClelandCarnwath Haulage logoTom AshdownAndy BrownlieMargaret Cleland
  • 12 Sep 2023email threadDiscovery call, Carnwath Haulage Tom Ashdown, Andy BrownlieCarnwath Haulage logoTom AshdownAndy Brownlie
  • 14 Aug 2023dealCarnwath Haulage – New Tom Ashdown, Andy BrownlieCarnwath Haulage logoTom AshdownAndy Brownlie

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Carnwath Haulage's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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