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Moycullen Recruitment

Healthy£22kRenews 26 Jun 27

AI facts

As at Fri 9 Oct 2026

Moycullen Recruitment holds a Starter order form signed 12 Jun 2026 at £22k a year plus £6,000 implementation, running 26 Jun 2026 to 25 Jun 2027. Questions asked rose from 4 in Jun 2026 to 376 in Sep 2026, and active users from 1 to 10 against 15 licensed. Renewal falls on 26 Jun 2027, 260 days away, at £22k, with no open deal or dispute. The signed DPA cites an MSA date of 26 Jun 2026 but is signed 12 Jun 2026.

Read from 9 calls · 11 email threads · 3 tickets · 1 deals · 7 people · 7 documents, newest 7 Oct 26

Profile

Updated 9 Oct 26
  • IndustryRecruitmentSource: CRM company record
  • Websitemoycullen.exampleSource: CRM company record
  • CountryIrelandSource: CRM company record · CRM code IE · Region EU
  • HQ cityGalwaySource: CRM company record
  • Size95 employeesSource: CRM company record
  • CRM ownerMatteo RicciSource: CRM company record · Account Executive · CSM Amara Obi
  • Customer since26 Jun 2026Source: first executed order form ctr_102_01, signed 12 Jun 2026 · Starter tier · In the CRM since 20 Mar 2026
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Healthy, because usage is climbing month on month, both invoices were paid within terms and the only P1 was answered inside its target. The weakness is concentration: Ciara Joyce asks 78% of questions as sole admin. Interest in the dashboard builder could open a Growth conversation.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£22,000Source: executed order form ctr_102_01, 26 Jun 2026 to 25 Jun 2027 · CRM £22,000 · Invoiced run rate £22,000 · As of 9 Oct 2026
  • Next renewal26 Jun 2027Basis: order form ctr_102_01 ends 25 Jun 2027 · In 260 days · Renewal price £22,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term26 Jun 2026 to 25 Jun 2027Source: order form ctr_102_01 (new), signed 12 Jun 2026 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Last contact31 Jul 2026Call: Moycullen Recruitment / BG-Demo – Training · 70 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jun 2026 · 3 connectors configured
  • Licensed seats1510 active users in Sep 2026 · Order form ctr_102_01: 15 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Amara Obi agrees a second named admin with Orla Keane, arranges admin training for them, and tests interest in the Growth dashboard builder in the same session. other
Who
Amara Obi Amara Obi
When
This week by 9 Oct 2026
Why
Amara Obi should agree a second named admin with Orla Keane, because Ciara Joyce is the only admin and asks 78% of questions. She should use the same session to test interest in the Growth dashboard builder.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Healthy

Healthy: a Starter customer since Jun 2026 at £22k a year, with usage climbing every month, both invoices paid within terms and renewal on 26 Jun 2027. The weakness is concentration: Ciara Joyce, the sole admin, asks 78% of questions.

Healthy is the verdict on Moycullen Recruitment, on a Starter order form signed 12 Jun 2026 at £22k a year to 25 Jun 2027. Renewal on 26 Jun 2027 is at an unchanged £22k, with both invoices paid within terms.

Questions rose from 4 in Jun 2026 to 376 in Sep 2026, and active users from 1 to 10. Ciara Joyce, the sole admin, asks 78% of questions over 90 days; Orla Keane is the champion.

The only P1, in the 21 Jul 2026 refresh failure, was answered within target, and an export ticket from 7 Oct 2026 remains open. The main risk is dependence on Ciara; the signed DPA's date also conflicts with the MSA.

Amara Obi, the CSM, should agree a second named admin with Orla by 9 Oct 2026 and test interest in the Growth dashboard builder in the same session.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£12k£25kJun 26Jul 26Aug 26Sep 26new£22k£22kJun 26: Contracted ARR £22,000; Invoiced ARR £22,000Jul 26: Contracted ARR £22,000; Invoiced ARR £22,000Aug 26: Contracted ARR £22,000; Invoiced ARR £22,000Sep 26: Contracted ARR £22,000; Invoiced ARR £22,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £22k; Invoiced ARR £22k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_102.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jun 26£22,000£22,000
Jul 26£22,000£22,000
Aug 26£22,000£22,000
Sep 26£22,000£22,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £22k since Jun 2026, all paid

Standing Paid upARR Rising

Contracted ARR is £22k on the Starter order form signed 12 Jun 2026, matching the CRM and invoices. Both invoices were paid within terms. Renewal is 26 Jun 2027 at an unchanged £22k.

  • Contracted ARR £22k, matches CRM and invoices
  • Both invoices paid within terms
  • Renewal 26 Jun 2027 at an unchanged £22k
The analysis

Recurring revenue: The executed Starter new-business order form, signed 12 Jun 2026, gives contracted ARR of £22k from Jun 2026. The CRM, invoiced and order-form figures agree.

Next commitment: Renewal falls on 26 Jun 2027, 260 days from the as-of date. The renewal price is £22k, a change of +£0 (0.0%).

Billing: INV-102-0001 (net £6,000) and INV-102-0002 (net £22k) are both paid within terms. Nothing is overdue or disputed.

Deals: The one new-business deal is closed won, with an amount of £28k and an annual value of £22k. The deal amount is not ARR. Its owner, Matteo Ricci, is active in HR.

Made from 1 deal · 2 fact tables · 2 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: Starter sold, signature pending

    Moycullen Recruitment moved from discovery on 7 Apr 2026 to a Starter order form and kickoff on 30 Jun 2026. The customer stayed positive. The evidence does not show a signed order form, and the scope wording needs checking.

    The analysis

    Discovery: On 7 Apr 2026 Matteo Ricci quoted £28k for implementation and £22k a year on Starter. The implementation figure differs from the Starter list fee of £6,000.

    Demo: The 24 Apr 2026 demo on Moycullen's own data went well, with Orla Keane and Ciara Joyce both positive. The CV database mapping was unfinished and Padraig Flaherty was not on the call.

    Proposal: On 14 May 2026 the proposal was presented at £22k a year plus £6,000 implementation, and the customer agreed only to review it. Padraig asked about more connectors, and Matteo pointed to Growth.

    Negotiation: On 26 May 2026 Padraig said they were genuinely interested but needed finance and board approval. Signature was targeted for 12 Jun 2026, and Matteo quoted six weeks of implementation against four in the price book.

    Order form: On 27 May 2026 Matteo sent a draft order form at £28k all-in for year one, listing dashboards under Starter. Padraig later asked to move the start to early July, and Matteo agreed on 17 Jun 2026 to update it.

    Billing and kickoff: Invoices INV-102-0001 (£6,000, due 15 Jul 2026) and INV-102-0002 (£22k, due 26 Jul 2026) were sent with no customer reply. The 30 Jun 2026 kickoff set a four-week plan to an end of July go-live.

    Open at the end: No signed order form, payment or PO number is evidenced. The quarterly review promise, the dashboards wording and the CV mapping all need checking.

    Made from 5 calls · 7 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: one discovery call request

    One read in the period: an email thread in which Matteo Ricci asked Orla Keane for a discovery call on 26 Mar 2026. Orla was open on timing and gave no view on scope or budget.

    The analysis

    Discovery request: On 26 Mar 2026 Matteo Ricci asked Orla Keane for a discovery call to walk through Moycullen's workflows and find where the brain could create value.

    Reply: Orla replied on 31 Mar 2026 that the following week suited her, with morning or afternoon both fine. She gave no view on scope or budget.

    People: Matteo is the BG-Demo side of the thread and Orla is the customer contact. The evidence does not show her role.

    Open at the end: Matteo said he would send the calendar invite for early the following week. The evidence does not show that the call was held or what it produced, and no contract, usage or ticket evidence falls in this period.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q1 2025

    Q1 2025: one unanswered webinar invitation

    Q1 2025 holds one read: an email thread of 15 Feb 2025 in which Sofia Marchetti invited Orla Keane to a dashboards webinar on 20 Feb 2025. There is no customer reply in the thread.

    The analysis

    Period: this digest rests on one read, an email thread dated 15 Feb 2025. No calls, tickets or news items are recorded for the quarter.

    Invitation: Sofia Marchetti invited Orla Keane to a BG-Demo webinar on 20 Feb 2025 about building dashboards without code. She said the team would find the session valuable.

    Customer view: there is no reply, so attendance and interest are not shown. The read judges the sentiment neutral and the customer's voice unknown.

    Read-across: the read notes this is the second dashboards webinar invitation in the records for this organisation, and that it was sent only five days before the event. It sees a risk of low engagement with dashboards content, and an opportunity to deepen adoption for the operations team under Orla.

    Open at the end: no next steps are recorded. Whether Orla or her team attended, and whether the organisation builds dashboards, is not shown by the evidence.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q3 2024

    Q3 2024: one webinar invite, no reply

    One read in the period: a BG-Demo invitation of 2 Jul 2024 to a dashboards webinar on 18 Jul 2024. The customer did not reply, so interest is not shown either way.

    The analysis

    Webinar invitation: On 2 Jul 2024 Nell Ashcombe invited Padraig Flaherty to a BG-Demo webinar on 18 Jul 2024 about building dashboards without code. She offered it to anyone on the customer side who wants to dig deeper into the dashboards builder.

    Customer response: Padraig did not reply in the thread, so the read shows no interest and no objection.

    Tier: The dashboards builder is a Growth feature, so a reply could have opened a tier conversation. The evidence does not show the customer's tier.

    Open at the end: Nothing is recorded as open. The period holds only this one read, and it shows no commitments, problems, price talk or changes in people.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Sep 26
10up 9 vs 3 months earlierof 15 included on the tier
Questions asked · Sep 26
376up 372 vs 3 months earlier
Connectors configured · Sep 26
3up 3 vs 3 months earlierof 4 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
0.9 GBup 0.9 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00820015400Jun 26Jul 26Aug 26Sep 26Included users (15)1537610Jun 26: Active users 1; Licensed seats 15; Questions asked 4Jul 26: Active users 7; Licensed seats 15; Questions asked 121Aug 26: Active users 9; Licensed seats 15; Questions asked 182Sep 26: Active users 10; Licensed seats 15; Questions asked 376

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 10; Licensed seats 15; Questions asked 376. Basis: product usage, facts.usage_monthly:org_102, signals:org_102.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jun 261154
Jul 26715121
Aug 26915182
Sep 261015376
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB20.5 GB41.0 GBJun 26Jul 26Aug 26Sep 26Included connectors (4)0.9 GB31Jun 26: Connectors configured 0; Active admins 1; Data volume 0.00 GBJul 26: Connectors configured 3; Active admins 1; Data volume 0.91 GBAug 26: Connectors configured 3; Active admins 1; Data volume 0.93 GBSep 26: Connectors configured 3; Active admins 1; Data volume 0.95 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 0.9 GB. Basis: product usage, facts.usage_monthly:org_102, signals:org_102.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jun 26010.00 GB
Jul 26310.91 GB
Aug 26310.93 GB
Sep 26310.95 GB

Usage read

As at Fri 9 Oct 2026

Usage rising, one person asks most questions

Direction Rising

Usage is rising: questions 246 to 389 (+58%) over the last 4 weeks against the 4 before, with the busiest week ending 9 Oct 2026. Ciara Joyce asks 78% of questions over 90 days, a key-person risk.

  • Questions 246 to 389 (+58%) over the last 4 weeks
  • Ciara Joyce asks 78% of questions over 90 days
  • Busiest week ended 9 Oct 2026
  • 10 active users against 15 seats
The analysis

Recent weeks: The last 4 weeks against the 4 before show questions 246 to 389 (+58%) and average daily active users 2.2 to 3.5 (+59%). The week ending 9 Oct 2026 was the busiest of the 13 with 119 questions.

Trend: Questions went from 4 in June 2026 to 376 in September 2026, and active users from 1 to 10. The three connectors were added between 7 Jul 2026 and 31 Jul 2026, and records indexed are rising.

Who uses it: Ciara Joyce is the only admin active in September 2026 and asked 660 questions (78%) over the last 90 days. Orla Keane follows with 48 (6%), so use depends heavily on one person.

Against the order form: 10 active users (67% of seats) against 15 seats on the Starter order form. Three connectors are configured against four contracted.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

7 documents in 3 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Moycullen Recruitment's pages are written from 3 organisation-level AI texts (assessment / next steps), 4 period digests and 1 narrative-level AI text, which in turn draw on 30 AI summaries of 33 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 7 people (7 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 10 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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