AI facts
As at Fri 9 Oct 2026Ashtonbury Housing, a Manchester housing association, has no order form, no invoices and £0 ARR. One open new-business Starter deal is at the discovery stage for £28k, with an annual value of £22k and an expected close of 4 Dec 2026. There is no platform tenant, so no usage is on record; the contacts sized the need at about ten users and two main systems. A demo is booked for 16 Oct 2026 with the champion and a solutions engineer.
Profile
Updated 9 Oct 26- IndustryHousing associationSource: CRM company record
- Websiteashtonbury.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityManchesterSource: CRM company record
- Size520 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage opportunity · The sources disagree
- StateProspectSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from
AI opinion
As at Fri 9 Oct 2026Prospect, because the deal is a forecast at discovery with no proposal on paper. Both the champion and the Chief Operating Officer are engaged, and the discovery call described manual repair reporting that B-Viz addresses. The opportunity is a Starter win, with Growth later if users grow.
Key facts
Updated 9 Oct 26- Open dealDiscovery · £28,000Source: CRM deal Ashtonbury Housing – New · new deal · Expected close 4 Dec 2026 · Owner Tom Ashdown
- Last contact2 Oct 2026Email: Follow-up from our call · 7 days before 9 Oct 2026
Computedmade from
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown sends Steve Greenhalgh the written Starter proposal behind the £28k emailed figure and invites him to the 16 Oct 2026 demo. proposal
- Who
Tom Ashdown- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should send Steve Greenhalgh the written Starter proposal behind the £28k emailed figure and invite him to the 16 Oct 2026 demo. The economic buyer is not on the attendee list, and no proposal is on record.
The story
As at Fri 9 Oct 2026Prospect
Prospect: one open new-business Starter deal at the CRM's discovery stage for £28k, expected to close 4 Dec 2026. The champion and COO are engaged, but the emailed price has no written proposal behind it yet. A demo is booked for 16 Oct 2026.
Prospect: Ashtonbury Housing, a Manchester housing association, has one open new-business Starter deal at the CRM's discovery stage for £28k, expected to close 4 Dec 2026. There is no order form, no invoice and £0 ARR.
No tenant exists, so there is no usage or ticket history. Kevin Duckworth, the champion, and Steve Greenhalgh, the Chief Operating Officer and economic buyer, joined the 29 Sep 2026 discovery call, where Kevin sized the need at about ten users and two main systems.
On 30 Sep 2026 Tom Ashdown emailed Steve £28k all in with four weeks to implement. No written proposal or reply is on record, which is the main risk.
Tom should send Steve the written Starter proposal by 9 Oct 2026 and invite him to the demo booked with Theo Gallagher for 16 Oct 2026.
ARR journey
Accountingmade from
Finance read
As at Fri 9 Oct 2026Prospect, one open deal
Ashtonbury Housing has no ARR and no billing. One open new-business Starter deal is at discovery, with an expected close of 4 Dec 2026. It is a forecast, not a win.
- No ARR and no billing
- One open Starter deal at discovery is a forecast
- Expected close 4 Dec 2026
The analysis
Recurring revenue: no order form has started, so there is no ARR. The CRM shows £0 ARR on one record at the opportunity stage.
Next commitment: none is contracted. The open new-business deal has an expected close of 4 Dec 2026.
Billing: there are no invoices, so nothing is overdue or disputed. Invoiced run rate and order-form ARR are both £0.
Deals: the open Starter deal is at discovery with an amount of £28k and an annual value of £22k. It was created on 11 Sep 2026 and is a forecast until closed won. The owner, Tom Ashdown, is active in HR.
Made from 1 deal · 2 fact tables
Platform usage
Usagemade from
Documents
Documentsmade from
Open deals
| Deal | Stage | Amount | Close |
|---|---|---|---|
| Ashtonbury Housing – New | discovery | £28,000 | 4 Dec 2026 |
CRMmade from
Open tickets
Helpdeskmade from
Activity
- Upcoming
- 16 Oct 2026upcoming callAshtonbury Housing / BG-Demo – Demo
- Held
- 30 Sep 2026email threadFollow-up from our call
- 29 Sep 2026callAshtonbury Housing / BG-Demo – Discovery
- 23 Sep 2026email threadDiscovery call for Ashtonbury
- 11 Sep 2026dealAshtonbury Housing – New
- 20 Mar 2025eventBG-Demo webinar
+28
CRMmade from
Contacts
CRMmade from
Evidence trail
Updated 9 Oct 26Ashtonbury Housing's pages are written from 4 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 4 AI summaries of 5 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 4 AI records in this trail are not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing / BG-Demo – Demo entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- BG-Demo webinar entity
- event_platform/events.csv evt_0899_webinar raw row
- event_platform/registrations.csv evt_0899_webinar:per_1101 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1202 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1601 raw row
- event_platform/registrations.csv evt_0899_webinar:per_16603 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1905 raw row
- +25 more
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing / BG-Demo – Discovery entity
- AI opinion page block
- Ashtonbury Housing: prospect AI record
- Prospect, one open deal AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- facts.arr_monthly:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- facts.reconciliation_t0:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Kevin Duckworth, Operations Director AI record
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Kevin Duckworth entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6801:org_068 raw row
- Ashtonbury Housing entity
- Discovery: manual operations reporting AI record
- +3 more
- Prospect, one open deal AI record
- Ashtonbury Housing: prospect AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- facts.arr_monthly:org_068 facts table
- AI facts page block
- Ashtonbury Housing: prospect AI record
- Prospect, one open deal AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- facts.arr_monthly:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- facts.reconciliation_t0:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Kevin Duckworth, Operations Director AI record
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BG-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Kevin Duckworth entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6801:org_068 raw row
- Ashtonbury Housing entity
- Discovery: manual operations reporting AI record
- +3 more
- Prospect, one open deal AI record
- Ashtonbury Housing: prospect AI record
- Contacts page block
- Kevin Duckworth entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6801:org_068 raw row
- Ashtonbury Housing entity
- Steve Greenhalgh entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6802:org_068 raw row
- Ashtonbury Housing entity
- Rebecca Wainwright entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6803:org_068 raw row
- Ashtonbury Housing entity
- Kevin Duckworth entity
- Open deals page block
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- Finance read page block
- Prospect, one open deal AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- facts.arr_monthly:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- facts.reconciliation_t0:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Prospect, one open deal AI record
- hero page block
- Ashtonbury Housing: prospect AI record
- Prospect, one open deal AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- facts.arr_monthly:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Ashtonbury Housing – New entity
- +3 more
- Prospect, one open deal AI record
- Ashtonbury Housing: prospect AI record
- History by quarter (computed from the records; nothing to show yet) page block
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
- Usage read (computed from the records; nothing to show yet) page block
Computedmade from