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Lewis Kerr

Moggill Creek Distributors / BG-Demo – Proposal

Callcompleted

Moggill Creek Distributors logo Moggill Creek Distributors · 2 Dec 2025 09:45

Proposal call on 2 Dec 2025. Troy Henderson would sign the £28k first-year Starter price only if the numbers hold up, and wants the time-saving value written down first.

What was said

What this says

As at Fri 9 Oct 2026

Proposal call on 2 Dec 2025. Troy Henderson would sign the £28k first-year Starter price only if the numbers hold up, and wants the time-saving value written down first.

What happened: Lewis Kerr presented the Starter proposal: one team, fifteen users, four connectors. He said the first year costs twenty-eight thousand, setup included, and will be split out in the order form.

Customer view: Troy said he needs to know it is worth the money, having been burned by software before. Kylie Dwyer put the value as her team losing about a morning a day to delivery queries across three systems.

Commercial: Troy agreed to sign if the numbers hold up. Add-on prices were not quoted, and quarterly billing is to be confirmed in writing.

Watch: no executed order form is shown here, so this is a proposal, not a contract. Lewis suggested Amara, the customer success manager, show usage numbers after go-live.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Starter proposal, value proof
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Lewis Kerr to send a revised order form that week with the setup split out and add-on prices.
  • Lewis Kerr to confirm annual and quarterly billing in writing.
  • Amara to show usage numbers after go-live to evidence the time saving.

Risks

As at Fri 9 Oct 2026
  • Troy wants the time saving written down and has been burned by software before.
  • The £28,000 first-year figure includes implementation, so it must be split clearly in the order form to avoid a later billing dispute.
  • Add-on prices were not quoted.

Opportunities

As at Fri 9 Oct 2026
  • Troy said he would sign if the numbers hold up.
  • Add-on users and connectors could follow if the team grows.

Transcript

  1. Lewis Kerr
    Lewis Kerr
    Morning Kylie, morning Troy. Can you both hear me? Troy, you've got your camera off, that's fine.
  2. Troy Henderson
    Troy Henderson
    Yep, I can hear you. Sorry, I'm in the car park, the signal's been rubbish all morning.
  3. Kylie Dwyer
    Kylie Dwyer
    Morning. Hope the weekend was good. Did you get the proposal Lewis sent?
  4. Lewis Kerr
    Lewis Kerr
    Yes, it went out on Friday, so hopefully everyone's had a read. Right, what I'd like to do is confirm what you're looking to buy and by when, then go through the numbers.
  5. Troy Henderson
    Troy Henderson
    Right. Look, I'll be honest, I need to know it's worth the money before I say yes. We've been burned before with software that promised the earth.
  6. Lewis Kerr
    Lewis Kerr
    Fair enough, that's exactly the right question. We'll come back to value. First, the proposal is for the Starter tier, one team, fifteen users and four connectors.
  7. Kylie Dwyer
    Kylie Dwyer
    That's the team that handles store queries, so it's the right size for now. Troy, I did say that last week.
  8. Troy Henderson
    Troy Henderson
    Yeah, you did. Go on Lewis, what's the number?
  9. Lewis Kerr
    Lewis Kerr
    The subscription is twenty-eight thousand for the first year, and that includes the implementation fee, so the setup is part of that figure. I'll split it out in the order form.
  10. Troy Henderson
    Troy Henderson
    Hang on, is the twenty-eight all in? Or is there a separate bill coming later for the setup?
  11. Lewis Kerr
    Lewis Kerr
    It's all in, the twenty-eight covers the year and the setup together. There's nothing else on top for the standard onboarding.
  12. Troy Henderson
    Troy Henderson
    Okay. And if we want more people later, what does that look like?
  13. Lewis Kerr
    Lewis Kerr
    You can add users and connectors as add-ons. I'd rather not quote you a number from memory on that, so I'll send the exact price with the order form.
  14. Kylie Dwyer
    Kylie Dwyer
    Sorry, is the twenty-eight the same whether we go on the yearly or quarterly billing?
  15. Lewis Kerr
    Lewis Kerr
    Good question. Annual in advance is the standard, quarterly is available on request. I'll put both in writing so you can compare.
  16. Troy Henderson
    Troy Henderson
    Right. I'd like to see something on the value side before I sign anything. Where's the case that this saves us time?
  17. Kylie Dwyer
    Kylie Dwyer
    I can talk to that. My team loses probably a morning a day chasing store delivery queries across three systems. If that comes down, that's the value.
  18. Troy Henderson
    Troy Henderson
    A morning a day. Fine, but I want that written down somewhere, not just a feeling.
  19. Lewis Kerr
    Lewis Kerr
    Agreed. I'd suggest Amara, our customer success manager, takes you through the usage numbers after go-live so you can see it properly.
  20. Troy Henderson
    Troy Henderson
    Okay. So what's the next step on your side?
  21. Lewis Kerr
    Lewis Kerr
    I'll pick up the security questions with Hannah and get you a revised order form this week. Kylie, can you confirm the team you're taking this to?
  22. Kylie Dwyer
    Kylie Dwyer
    Yes, I'll put it in front of the team. Troy, I think you're happy to sign off on the twenty-eight if the numbers hold up?
  23. Troy Henderson
    Troy Henderson
    If the numbers hold up, yes. Send it over and we'll see. Cheers Lewis.
  24. Lewis Kerr
    Lewis Kerr
    Brilliant, thanks Troy. Speak soon Kylie.
  25. Kylie Dwyer
    Kylie Dwyer
    Thanks Lewis. Bye.

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