B-Viz
Lewis Kerr

Moggill Creek Distributors / BG-Demo – Discovery

Callcompleted

Moggill Creek Distributors logo Moggill Creek Distributors · 16 Oct 2025 10:15

Lewis held a discovery call with Kylie, who described staff copying between screens for store accounts, delivery queries and credit checks. Starter was discussed at £28k, with an expected close in January.

What was said

What this says

As at Fri 9 Oct 2026

Lewis held a discovery call with Kylie, who described staff copying between screens for store accounts, delivery queries and credit checks. Starter was discussed at £28k, with an expected close in January.

What happened: Lewis Kerr ran discovery with Kylie Dwyer, the Customer Service Manager. She said store accounts, credit and delivery queries sit in different systems and the team copies between screens.

Customer view: Kylie wants to answer a store query without opening four screens. She said they would not go wider until they know it works.

Commercial: Lewis gave £28k as the figure on BG-Demo's side for this opportunity, for Starter and one team. He said he would confirm scope and tax in writing, and the expected close on the record is January.

Watch: Kylie wants the credit manager and the accounting system owner involved before anything is signed. Neither was on the call.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Discovery, Starter scope
Importance
upsell
Sentiment
positive
Voice
user

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Lewis Kerr to send a written summary with the scope and tax position on the day of the call.
  • Kylie Dwyer to pull one duplicate store example from the helpdesk that week.

Risks

As at Fri 9 Oct 2026
  • The credit manager and the accounting system owner must be brought in before signing.
  • Kylie asked for a rough number because her boss will ask, so budget sign-off is unconfirmed.

Opportunities

As at Fri 9 Oct 2026
  • A Starter deal for one team could grow to wider teams if the first team gets value.
  • Testing on Kylie's own data, such as duplicate store names, can make the case concrete.

Transcript

  1. Lewis Kerr
    Lewis Kerr
    Morning Kylie, can you hear me all right?
  2. Kylie Dwyer
    Kylie Dwyer
    Loud and clear, Lewis. Thanks for making the time.
  3. Lewis Kerr
    Lewis Kerr
    My pleasure. Before we dive in, I'd like to confirm what you're hoping to get out of this and by when, so I can be useful to you.
  4. Kylie Dwyer
    Kylie Dwyer
    Yeah, that's fair. Honestly, we're drowning in matching store accounts, delivery queries and credit checks across different places. The team spends half the day copying things between screens.
  5. Lewis Kerr
    Lewis Kerr
    That's very common in distribution. Which systems hold the store accounts at the moment?
  6. Kylie Dwyer
    Kylie Dwyer
    The accounting system has the credit side. The store accounts sit in our main system, but delivery queries come in through the helpdesk and get lost in email.
  7. Lewis Kerr
    Lewis Kerr
    Right, so the same store can look different depending on which screen you're on.
  8. Kylie Dwyer
    Kylie Dwyer
    Exactly that. Our store managers ring us and we have to ask which account they mean.
  9. Lewis Kerr
    Lewis Kerr
    I can imagine that's a frustrating call to take. Who answers those queries at the moment?
  10. Kylie Dwyer
    Kylie Dwyer
    A handful of us, on a good day. Mostly me and a couple of others. I'm the one who gets the escalations.
  11. Lewis Kerr
    Lewis Kerr
    Okay. What does a good outcome look like for you in six months?
  12. Kylie Dwyer
    Kylie Dwyer
    I'd like to answer a store query without opening four screens. And I'd like the credit team to stop asking me where things are.
  13. Lewis Kerr
    Lewis Kerr
    That's clear, thank you. I want to be upfront, I'm not going to quote from memory today. I'll put a number on it once I've understood the scope.
  14. Kylie Dwyer
    Kylie Dwyer
    Fair enough. What's the number, roughly? My boss will ask.
  15. Lewis Kerr
    Lewis Kerr
    The figure I've got on our side for this opportunity is £28,000. I'll confirm the scope and the tax position in writing, so it's clear what's included.
  16. Kylie Dwyer
    Kylie Dwyer
    Okay, that's helpful. And which tier would that be?
  17. Lewis Kerr
    Lewis Kerr
    On what we've discussed so far, it's Starter, for one team to start. We can talk about growing it later if the first team gets value from it.
  18. Kylie Dwyer
    Kylie Dwyer
    Right. We wouldn't go wider until we know it works.
  19. Lewis Kerr
    Lewis Kerr
    Sensible. I'd not want you buying more than you need. Can I ask how the store accounts are named? Are there duplicates?
  20. Kylie Dwyer
    Kylie Dwyer
    Oh, loads. Some stores trade under two names, and the delivery team uses the trading name while credit uses the legal one.
  21. Lewis Kerr
    Lewis Kerr
    That's exactly the sort of thing we'd test on your own data, not a demo dataset. Would you be able to give me one example before we speak again?
  22. Kylie Dwyer
    Kylie Dwyer
    I can. I'll pull one from the helpdesk this week.
  23. Lewis Kerr
    Lewis Kerr
    Sorry, I'm back. I was just noting what you said about the delivery queries.
  24. Kylie Dwyer
    Kylie Dwyer
    No problem. Those are the ones that keep me up.
  25. Lewis Kerr
    Lewis Kerr
    Understood. Who else would need to be involved on your side if this went ahead?
  26. Kylie Dwyer
    Kylie Dwyer
    The credit manager, probably, and whoever looks after the accounting system. I'd want them in the room before anything gets signed.
  27. Lewis Kerr
    Lewis Kerr
    Completely fair. I'd want them involved too. I'll send a short note of what we've covered today.
  28. Kylie Dwyer
    Kylie Dwyer
    Right, when do you think we'd know if this is going to work for us?
  29. Lewis Kerr
    Lewis Kerr
    The expected close on our record is January, which gives us time to test it on your data and bring your finance team in.
  30. Kylie Dwyer
    Kylie Dwyer
    Okay. That's sensible. I'd rather not rush it.
  31. Lewis Kerr
    Lewis Kerr
    Agreed. I'll send that over today, along with the example request, so you've got it in writing.
  32. Kylie Dwyer
    Kylie Dwyer
    Thanks, Lewis. This was more useful than I expected.
  33. Lewis Kerr
    Lewis Kerr
    Good to hear. Speak soon, Kylie.
  34. Kylie Dwyer
    Kylie Dwyer
    Speak soon. Bye.
  35. Lewis Kerr
    Lewis Kerr
    Bye, Kylie.

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