B-Viz
Tom Ashdown

Eccup Software / BG-Demo – Proposal

Callcompleted

Eccup Software logo Eccup Software · 12 Mar 2024 12:00

Proposal call with Holly Garside and CFO Vincent Ackerley. The £54k all-in figure was discussed. Vincent will not decide today and wants a written proposal and a usage case for the board.

What was said

What this says

As at Fri 9 Oct 2026

Proposal call with Holly Garside and CFO Vincent Ackerley. The £54k all-in figure was discussed. Vincent will not decide today and wants a written proposal and a usage case for the board.

What happened: Tom walked through scope (the Growth tier), implementation and the money. Vincent asked what Eccup Software would lose by doing nothing and whether the team would use it weekly.

Customer view: Holly said she finds out a provider is drifting only when they tell her, and wants to see it in usage first. Vincent asked for time saved per renewal and which decisions would change.

Commercial: Tom gave the deal figure as fifty-three thousand eight hundred, implementation included, taken from the deal record. Vincent asked whether it is in budget and said he would not decide today; Holly said the chief executive must also be consulted.

Watch: Vincent also wants the terms for adding people later. The 22 Apr 2024 close was called a target, not a deadline.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Growth proposal and budget
Importance
renewal
Sentiment
neutral
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Tom Ashdown to send the proposal with scope, written price, security note and add-on terms this week.
  • Holly Garside and Becky Lofthouse to draft the usage case before the next conversation.
  • Tom Ashdown to arrange the one-page data note from Tobias Renwick.

Risks

As at Fri 9 Oct 2026
  • Vincent has not confirmed the spend is in budget and will not decide without a written proposal.
  • The chief executive has not been involved yet and Holly cannot commit before that conversation.
  • Without a convincing usage case the board may not approve the Growth tier.

Opportunities

As at Fri 9 Oct 2026
  • Vincent's interest in terms for adding people points to later user add-ons.
  • Holly describes weekly use, starting Monday reviews from the renewals list.

Transcript

  1. Tom Ashdown
    Tom Ashdown
    Hello. Can you hear me alright? Holly, I can see you. Vincent, I think you're muted.
  2. Vincent Ackerley
    Vincent Ackerley
    Apologies. Good afternoon. Can you hear me now?
  3. Tom Ashdown
    Tom Ashdown
    Perfect. Thanks for making the time, Vincent. How's your week going?
  4. Vincent Ackerley
    Vincent Ackerley
    Steady, thank you. Budget season, so rather full. Before we begin, may I ask about usage? What does it look like for a company of our size?
  5. Holly Garside
    Holly Garside
    I can pick that up, Vincent. What the usage tells us is how often my team goes to the tickets, renewals and usage data, and what we'd stop doing by hand. Becky and I wrote down the manual work last week.
  6. Tom Ashdown
    Tom Ashdown
    And I'll keep this one short. It's the proposal, so I'll walk through scope first, then the money, then what happens next. Stop me anywhere.
  7. Tom Ashdown
    Tom Ashdown
    Scope is the Growth tier. That's several teams, the dashboards builder, chat and search, and a quarterly review with us. The aim is that customer success can read tickets, renewals and usage for each provider in one place.
  8. Vincent Ackerley
    Vincent Ackerley
    Mm. And what would we lose if we did nothing? Genuinely asking.
  9. Holly Garside
    Holly Garside
    Time, mainly, and the early warning. Right now I find out a provider is drifting when they tell me. I'd like to see it in the usage first.
  10. Vincent Ackerley
    Vincent Ackerley
    Understood. Is that something the team would use every week, or would it sit unused after the first month?
  11. Holly Garside
    Holly Garside
    Every week. We start our Monday review from the renewals list. It's already the first thing I open.
  12. Tom Ashdown
    Tom Ashdown
    Which fits how we plan it. Implementation is a fixed fee, it runs over several weeks, and we connect the sources with Holly's team: the helpdesk, the CRM, the product usage and finance.
  13. Vincent Ackerley
    Vincent Ackerley
    And the data. Our contracts with providers are sensitive. Where does it go?
  14. Tom Ashdown
    Tom Ashdown
    It stays in your own Snowflake account. B-Viz runs there, not in ours. Tobias covered the detail on the last call, and I can have him send you a one-page note.
  15. Vincent Ackerley
    Vincent Ackerley
    That would help. Thank you.
  16. Tom Ashdown
    Tom Ashdown
    Now the money. The figure we've got on the deal is fifty-three thousand eight hundred, all in, implementation included. I'm saying that from the deal record, so I'll confirm it line by line in the written proposal.
  17. Vincent Ackerley
    Vincent Ackerley
    Thank you for being clear it includes the implementation. Is it in the budget? That is my question for us, not for you.
  18. Holly Garside
    Holly Garside
    It's a conversation with our chief executive too, Vincent. I can't commit anything before that.
  19. Vincent Ackerley
    Vincent Ackerley
    Quite right. Let's not rush. I would like to see the proposal in writing and a usage case I can put in front of the board.
  20. Tom Ashdown
    Tom Ashdown
    No drama, that's what I'd want in your seat. What shape would the usage case need? Numbers of questions, time saved, something like that?
  21. Vincent Ackerley
    Vincent Ackerley
    Time saved per renewal, and which decisions would change. I don't need product detail. I need to know the team will use it.
  22. Holly Garside
    Holly Garside
    I can draft that with Becky from what we did last quarter. We'll send it to you before the next conversation.
  23. Tom Ashdown
    Tom Ashdown
    Brilliant. On timing, we've pencilled a close of Monday 22 April 2024, but that's a target, not a deadline. If your process needs longer, tell me.
  24. Vincent Ackerley
    Vincent Ackerley
    Noted. I will not decide today, and I would rather say so plainly. Send the proposal and I will review it with the finance team.
  25. Tom Ashdown
    Tom Ashdown
    That's fair, Vincent. I'll send it this week with the scope, the written price and the security note. Anything else you want in it?
  26. Vincent Ackerley
    Vincent Ackerley
    The terms for any change later, please. Adding people, for instance. I'd rather know now.
  27. Tom Ashdown
    Tom Ashdown
    Yep, I'll include the add-ons and how they're charged. Leave that with me.
  28. Holly Garside
    Holly Garside
    Thanks, Tom. Thanks, Vincent. I'll chase my side.
  29. Vincent Ackerley
    Vincent Ackerley
    Thank you both. Goodbye.
  30. Tom Ashdown
    Tom Ashdown
    Cheers all. Speak soon.

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