Ekholm Byggtjänst / BG-Demo – Discovery
Callcompleted
Ekholm Byggtjänst · 15 Dec 2025 08:00
On 15 Dec 2025 Ekholm's operations head and CFO described scattered site data and spreadsheet cost tracking. Lewis Kerr quoted Starter at £20k a year plus £6,000 implementation and offered a demo.
What was said
What this says
As at Fri 9 Oct 2026On 15 Dec 2025 Ekholm's operations head and CFO described scattered site data and spreadsheet cost tracking. Lewis Kerr quoted Starter at £20k a year plus £6,000 implementation and offered a demo.
What happened: Lewis Kerr held a discovery call on 15 Dec 2025 with Sara Forsberg and Gustav Åberg. They described scattered project, photo and safety data and spreadsheet-based cost tracking.
Customer view: Gustav said they cannot easily see profitability by job. Sara said the call sounded useful and agreed a demo; both accepted the early-new-year timing.
Commercial: The quoted £20k subscription and £26k first year match the v1 Starter list. The v2 Starter list for new business from 1 Dec 2025 is £22k, so the quote needs checking.
Watch: Lewis described Starter as including dashboards, but the dashboards builder belongs to Growth. The needs span project, photo, safety and finance sources against a four-connector limit.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to send the call summary and book the demo for early in the new year.
- Lewis Kerr to confirm the correct list price and what Starter includes before any proposal.
Risks
As at Fri 9 Oct 2026- The quote matches the v1 Starter list although the v2 list applied to new business from 1 Dec 2025.
- Dashboards were described as part of Starter, but the dashboards builder is a Growth feature.
- Project, photo, safety and finance sources may exceed the four-connector Starter limit.
Opportunities
As at Fri 9 Oct 2026- Growth would cover the several teams and the dashboards builder if the customer wants profitability by job.
- Extra connectors as an add-on if site photos and safety records need their own sources.
Transcript
Lewis KerrGood morning. Thanks for making time early in the day.
Sara ForsbergHi Lewis, we're keen to hear what you have.- Lewis KerrGreat. So just to set the scene: we help companies query all their data in one place, instead of bouncing between systems. Before we dive in, what's the pain you're trying to solve?
- Sara ForsbergSo we're a building-services contractor, and we have project data, site photos, safety records, all scattered across different places. When we need to answer a question like 'what happened on site on Tuesday', we're fishing around. It's slow and we miss context.
Gustav ÅbergAnd from a financial perspective, we can't easily track project costs or see profitability by job. We do that mostly by spreadsheet.- Lewis KerrThat's a classic problem. We've built the brain: an AI layer that sits over all your systems. You ask a question in plain language and it pulls answers from your project data, your photos, your financials, all at once.
- Sara ForsbergSo we could ask 'show me all safety incidents on site X in the past year'?
- Lewis KerrExactly. Or 'which projects are over budget and why'. The brain pulls it together from everywhere.
- Gustav ÅbergWhere does the data live?
- Lewis KerrIn your Snowflake account. We build on top of what you already own. Nothing moves to us.
- Sara ForsbergHow many people can use it?
- Lewis KerrStarter tier gives you fifteen users, soft limit. Search, chat, and dashboards. Four connectors to your key systems.
- Gustav ÅbergAnd the cost?
- Lewis KerrImplementation is £6,000, four weeks. Annual subscription is £19,500. So first year is £25,500.
- Sara ForsbergAnd every year after that?
- Lewis Kerr£19,500 annually, so you're not locked in. You renew every year.
- Sara ForsbergWhat systems can you connect?
- Lewis KerrWe work with Salesforce, project-management tools, accounting systems, document storage. We can connect four systems on Starter. If you need more later, that's an add-on.
- Gustav ÅbergTimeline for setup?
- Lewis KerrFour weeks for Starter. We set up the connectors, validate the data, do a handover with your team. By week four you're live.
- Sara ForsbergAnd you'd need something from us?
- Lewis KerrRead access to your systems, a champion on your side to own it, and a team to test with us. That's typical.
- Gustav ÅbergHow often is data refreshed?
- Lewis KerrNightly, complete by 07:00 your local time. Every morning your dashboards are fresh.
- Sara ForsbergThis sounds useful. What's next?
- Lewis KerrI'd like to do a demo. We'll show you the brain on data like yours. Maybe an hour, just you and me or with Hannah from our team if you want technical depth.
- Sara ForsbergWhen?
- Lewis KerrEarly in the new year. February works for us if you're free then.
- Gustav ÅbergThat's fine by us.
- Lewis KerrGreat. I'll send over a summary and we'll get a demo in the diary. You should have it by end of week.
- Sara ForsbergPerfect.
- Lewis KerrCheers. Speak soon.