Summary Why did we lose the customers we lost, and who looks like them now?
Why did we lose the customers we lost, and who looks like them now?
Retention over the trailing 12 months Updated 09 Oct 26
Logo retention Net retention
0.0% 60.0% 120.0% 30 Sep 25 31 Oct 25 30 Nov 25 31 Dec 25 31 Jan 26 28 Feb 26 31 Mar 26 30 Apr 26 31 May 26 30 Jun 26 31 Jul 26 31 Aug 26 30 Sep 26 101.7% 76.5% 30 Sep 25: Logo retention 71.9%; Net retention 84.8% 31 Oct 25: Logo retention 71.9%; Net retention 85.3% 30 Nov 25: Logo retention 66.7%; Net retention 77.6% 31 Dec 25: Logo retention 67.6%; Net retention 77.4% 31 Jan 26: Logo retention 69.2%; Net retention 85.1% 28 Feb 26: Logo retention 67.4%; Net retention 87.7% 31 Mar 26: Logo retention 66.7%; Net retention 87.3% 30 Apr 26: Logo retention 69.6%; Net retention 91.6% 31 May 26: Logo retention 72.7%; Net retention 97.2% 30 Jun 26: Logo retention 74.5%; Net retention 98.5% 31 Jul 26: Logo retention 72.9%; Net retention 100.5% 31 Aug 26: Logo retention 77.6%; Net retention 103.0% 30 Sep 26: Logo retention 76.5%; Net retention 101.7% One point per month; the dot and figure at the right end are the latest value. Latest (30 Sep 26): Logo retention 76.5%; Net retention 101.7%.
Show the figures as a table month_end Logo retention Net retention 30 Sep 25 71.9% 84.8% 31 Oct 25 71.9% 85.3% 30 Nov 25 66.7% 77.6% 31 Dec 25 67.6% 77.4% 31 Jan 26 69.2% 85.1% 28 Feb 26 67.4% 87.7% 31 Mar 26 66.7% 87.3% 30 Apr 26 69.6% 91.6% 31 May 26 72.7% 97.2% 30 Jun 26 74.5% 98.5% 31 Jul 26 72.9% 100.5% 31 Aug 26 77.6% 103.0% 30 Sep 26 76.5% 101.7%
About this view Asked: Why did we lose the customers we lost, and who looks like them now?
Saved: Sat 24 Oct 2026, 16:55 UTC
Figures as at: 2026-10-09
Table q: 13 rows from the facts measure arr_bridge (months 13, period 12)
This view was drawn for a chat answer and is read-only. Click a mark to filter the others, use the slicers, open the rows behind any chart or download them as CSV.
More Help & Support
{{product}} is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026 .
How to use the site
Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.Conversations , Commercial , People , News and Documents cut the same data by topic. System explains how the site is built and where each figure comes from.Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from. Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device. How to ask
Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.
Ask B sends your question to Claude through the {{product}} connector. Claude answers from the same records as these pages, read-only, and links each claim to its source page.Find (the box in the header) finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.The same connector works in Claude Desktop or the {{product}} Claude Project, with the same answers and sources. What the data covers
Data Records Organisations {{count.organisation}} People at customers {{count.person}} BG-Demo staff records (in post and leavers) {{count.employee}} Calls {{count.call}} Email threads {{count.email_thread}} Support tickets {{count.ticket}} Documents {{count.document}} Deals {{count.deal}} Invoices {{count.invoice}} Events {{count.event}} News items {{count.news}}
Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.
BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. {{product}} is the tool that reads its data.
Who to contact
Email [email protected]