B-Viz

Logos, ARR and Deals

Commentary

As at Fri 9 Oct 2026

Contracted ARR is £4.4m across 90 logos at 30 Sep 2026, and all three retention tiles are short of or outside their illustrative targets. Watch the lost ARR that has appeared in each of the last three months.

As at 9 Oct 2026, contracted ARR was £4.4m at 30 Sep 2026 across 90 logos, but growth slowed: the month added only £13k net new ARR.

What moved: In the month, land was £22k and expand £35k, against £44k lost. Over the 12 months to 30 Sep 2026, ARR rose from £2.2m to £4.4m and logos from 51 to 90.

Against target: ARR, logo retention (76.5%) and gross retention (79.4%) are outside tolerance, unfavourable. Customers, average ARR and net retention are short of target; ARR growth % is outside tolerance, favourable, against the illustrative targets.

Watch: Lost ARR appeared in each of July, August and September 2026, while land fell from £66k in July to £22k in September.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from
Retention, rolling 12 monthsUpdated 09 Oct 26
CSV
Gross retentionNet retentionLogo retention
0%75%150%Jan 25May 25Sep 25Jan 26May 26Sep 26102%79%76%Oct 24: Gross retention 100.0%; Net retention 122.5%; Logo retention 100.0%Nov 24: Gross retention 89.7%; Net retention 107.6%; Logo retention 90.0%Dec 24: Gross retention 92.3%; Net retention 117.2%; Logo retention 91.7%Jan 25: Gross retention 94.0%; Net retention 113.2%; Logo retention 92.9%Feb 25: Gross retention 94.4%; Net retention 119.0%; Logo retention 93.3%Mar 25: Gross retention 90.9%; Net retention 111.7%; Logo retention 88.9%Apr 25: Gross retention 87.1%; Net retention 100.9%; Logo retention 83.3%May 25: Gross retention 77.2%; Net retention 88.8%; Logo retention 78.3%Jun 25: Gross retention 77.3%; Net retention 88.5%; Logo retention 78.3%Jul 25: Gross retention 79.1%; Net retention 89.6%; Logo retention 77.8%Aug 25: Gross retention 73.1%; Net retention 83.2%; Logo retention 69.0%Sep 25: Gross retention 75.5%; Net retention 84.8%; Logo retention 71.9%Oct 25: Gross retention 75.5%; Net retention 85.3%; Logo retention 71.9%Nov 25: Gross retention 69.0%; Net retention 77.6%; Logo retention 66.7%Dec 25: Gross retention 71.0%; Net retention 77.4%; Logo retention 67.6%Jan 26: Gross retention 73.3%; Net retention 85.1%; Logo retention 69.2%Feb 26: Gross retention 74.7%; Net retention 87.7%; Logo retention 67.4%Mar 26: Gross retention 74.4%; Net retention 87.3%; Logo retention 66.7%Apr 26: Gross retention 75.8%; Net retention 91.6%; Logo retention 69.6%May 26: Gross retention 79.5%; Net retention 97.2%; Logo retention 72.7%Jun 26: Gross retention 81.3%; Net retention 98.5%; Logo retention 74.5%Jul 26: Gross retention 78.6%; Net retention 100.5%; Logo retention 72.9%Aug 26: Gross retention 80.8%; Net retention 103.0%; Logo retention 77.6%Sep 26: Gross retention 79.4%; Net retention 101.7%; Logo retention 76.5%

One point per month; the dot and figure at the right end are the latest value. Each point compares a month end with the same month a year earlier; 24 month ends to 30 Sep 26.

Show the figures as a table
MonthGross retentionNet retentionLogo retention
Oct 24100.0%122.5%100.0%
Nov 2489.7%107.6%90.0%
Dec 2492.3%117.2%91.7%
Jan 2594.0%113.2%92.9%
Feb 2594.4%119.0%93.3%
Mar 2590.9%111.7%88.9%
Apr 2587.1%100.9%83.3%
May 2577.2%88.8%78.3%
Jun 2577.3%88.5%78.3%
Jul 2579.1%89.6%77.8%
Aug 2573.1%83.2%69.0%
Sep 2575.5%84.8%71.9%
Oct 2575.5%85.3%71.9%
Nov 2569.0%77.6%66.7%
Dec 2571.0%77.4%67.6%
Jan 2673.3%85.1%69.2%
Feb 2674.7%87.7%67.4%
Mar 2674.4%87.3%66.7%
Apr 2675.8%91.6%69.6%
May 2679.5%97.2%72.7%
Jun 2681.3%98.5%74.5%
Jul 2678.6%100.5%72.9%
Aug 2680.8%103.0%77.6%
Sep 2679.4%101.7%76.5%
Accountingmade from
ARR and Deals £000sUpdated 09 Oct 26
CSV
MeasureSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
# New logos28303033353945495455565251
# Lost logos991111121414141212131112
# Logos51535256626873818690919090
ARR BF9059059691,0371,2731,5861,5701,7621,6841,8431,9552,0832,152
Expand84888466151206203278298317427463481
Downsell0000000000000
Attrition-221-221-301-301-340-402-402-426-345-345-418-400-444
ARR retained7677717528031,0841,3901,3711,6131,6381,8141,9642,1462,189
Logo retention %72%72%67%68%69%67%67%70%73%74%73%78%76%
Gross %76%76%69%71%73%75%74%76%80%81%79%81%79%
Net %85%85%78%77%85%88%87%92%97%98%100%103%102%
Land1,3851,4241,4311,5461,5601,6161,8552,1512,5222,4842,4332,2442,214
ARR2,1522,1962,1832,3482,6443,0073,2263,7644,1604,2994,3974,3904,403
ARR net1,2481,2911,2141,3111,3711,4201,6562,0022,4752,4562,4422,3072,251
Growth %138%143%125%126%108%90%106%114%147%133%125%111%105%
Deals1,8651,9211,9232,0502,1492,2662,5622,9993,4803,4433,4843,2773,253

Each column is a period end: flows over the period, stocks at its end; money in £000s. Monthly: each month end over its month. Quarterly: calendar quarter ends, each over its quarter. Annually: calendar year ends, each over its year (2022 from October, when the company started). Rolling: every month end over the quarter or the year to it. Ratios are plain ratios over the period, never annualised, so they read green or red against their illustrative targets only over a year.

ARR and logosUpdated 09 Oct 26
CSV
Left axisARRRight axisLogos
£00£2.5m50£5.0m100Sep 23Jun 24Mar 25Dec 25Sep 2690£4.4mApr 23: ARR £37,050; Logos 2May 23: ARR £37,050; Logos 2Jun 23: ARR £74,100; Logos 4Jul 23: ARR £93,600; Logos 5Aug 23: ARR £150,150; Logos 8Sep 23: ARR £150,150; Logos 8Oct 23: ARR £150,150; Logos 8Nov 23: ARR £189,150; Logos 10Dec 23: ARR £251,750; Logos 12Jan 24: ARR £327,050; Logos 14Feb 24: ARR £348,100; Logos 15Mar 24: ARR £427,925; Logos 18Apr 24: ARR £454,375; Logos 18May 24: ARR £614,625; Logos 23Jun 24: ARR £616,575; Logos 23Jul 24: ARR £761,475; Logos 27Aug 24: ARR £821,550; Logos 29Sep 24: ARR £904,550; Logos 32Oct 24: ARR £904,550; Logos 32Nov 24: ARR £968,750; Logos 33Dec 24: ARR £1,037,250; Logos 34Jan 25: ARR £1,272,650; Logos 39Feb 25: ARR £1,586,250; Logos 43Mar 25: ARR £1,569,925; Logos 42Apr 25: ARR £1,761,725; Logos 46May 25: ARR £1,684,475; Logos 44Jun 25: ARR £1,842,575; Logos 47Jul 25: ARR £1,955,175; Logos 48Aug 25: ARR £2,082,875; Logos 49Sep 25: ARR £2,152,200; Logos 51Oct 25: ARR £2,195,700; Logos 53Nov 25: ARR £2,182,800; Logos 52Dec 25: ARR £2,348,500; Logos 56Jan 26: ARR £2,643,700; Logos 62Feb 26: ARR £3,006,550; Logos 68Mar 26: ARR £3,226,050; Logos 73Apr 26: ARR £3,764,000; Logos 81May 26: ARR £4,159,750; Logos 86Jun 26: ARR £4,298,650; Logos 90Jul 26: ARR £4,397,150; Logos 91Aug 26: ARR £4,390,325; Logos 90Sep 26: ARR £4,403,000; Logos 90

Logos are read on the right axis, as a count, and ARR on the left, in pounds: the two move together but on different scales. Every period end since the first customer, at the period chosen above.

Show the figures as a table
PeriodARRLogos
Apr 23£37,0502
May 23£37,0502
Jun 23£74,1004
Jul 23£93,6005
Aug 23£150,1508
Sep 23£150,1508
Oct 23£150,1508
Nov 23£189,15010
Dec 23£251,75012
Jan 24£327,05014
Feb 24£348,10015
Mar 24£427,92518
Apr 24£454,37518
May 24£614,62523
Jun 24£616,57523
Jul 24£761,47527
Aug 24£821,55029
Sep 24£904,55032
Oct 24£904,55032
Nov 24£968,75033
Dec 24£1,037,25034
Jan 25£1,272,65039
Feb 25£1,586,25043
Mar 25£1,569,92542
Apr 25£1,761,72546
May 25£1,684,47544
Jun 25£1,842,57547
Jul 25£1,955,17548
Aug 25£2,082,87549
Sep 25£2,152,20051
Oct 25£2,195,70053
Nov 25£2,182,80052
Dec 25£2,348,50056
Jan 26£2,643,70062
Feb 26£3,006,55068
Mar 26£3,226,05073
Apr 26£3,764,00081
May 26£4,159,75086
Jun 26£4,298,65090
Jul 26£4,397,15091
Aug 26£4,390,32590
Sep 26£4,403,00090
Accountingmade from

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Calls2,593
Email threads3,882
Support tickets1,502
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Deals403
Invoices365
Events49
News items147

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