Who they are
Insight
As at Fri 9 Oct 2026Tariq Saleem is Merriott Lyle's CRM and Data Platform Manager and sole named admin. He runs connectors, matching and tickets day to day, and is the technical gate on the Enterprise rollout. He is not the budget holder.
Role: CRM contact with admin role, based in Birmingham. His platform user was created on 28 Feb 2025. He wires up each connector, raises most tickets and checks load logs before committing to a cause.
Influence: Deepa Chauhan and the CFO, Malcolm Ridgway, lead on value and renewal. Tariq shapes how far the rollout can go: he says matching is the gate and that he is the bottleneck on access and sign-off.
Watch: He was the only admin at kickoff and the evidence does not show a second admin named. Connector failures keep landing on him, including the CRM credentials ticket on 24 Feb 2026 and the stalled refresh on 11 Sep 2026. Email replies have sometimes been slow.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Merriott Lyle Distribution | CRM and Data Platform Manager | admin | tariq.saleem@merriottlyle.example |
Activity
- 11 Sep 2026ticketRefresh stalled overnight
- 16 Jul 2026ticketHow to filter dashboards by branch?
- 16 Jul 2026eventBG-Demo webinar
+53
- 10 Jul 2026email threadInvitation: BG-Demo webinar on Thursday 16 July 2026
- 24 Jun 2026ticketCan you export connector load logs?
- 23 Jun 2026ticketOrders connector stopped loading new records
- 11 Jun 2026eventBG-Demo Customer Day London
+116
- 8 Jun 2026email threadInvitation: BG-Demo Customer Day London on Thursday 11 Jun 2026
- 13 May 2026email threadFollowing up on the quarterly business review
+2
- 12 May 2026callMerriott Lyle Distribution / BG-Demo – QBR
+2
- 16 Apr 2026eventBG-Demo webinar
+39
- 30 Mar 2026email threadInvitation: BG-Demo webinar on Thursday 16 April 2026
- 11 Mar 2026ticketExport report showing duplicate records
- 24 Feb 2026ticketConnector sync failure: CRM nightly load not running
- 19 Feb 2026eventBG-Demo webinar
+40
- 16 Feb 2026email threadFollow-up from our QBR
- 15 Feb 2026email threadInvitation: BG-Demo webinar on Thursday 19 February 2026
- 13 Feb 2026callMerriott Lyle Distribution / BG-Demo – QBR
- 15 Jan 2026eventBG-Demo webinar
+43
- 26 Dec 2025email threadInvitation: BG-Demo webinar on Thursday 15 January 2026
- 11 Nov 2025email threadFollowing up on the QBR
+2
- 10 Nov 2025callMerriott Lyle Distribution / BG-Demo – QBR
+2
- 16 Oct 2025ticketHow to filter saved searches by record type
- 29 Sep 2025ticketHow to add a new connector to our account
- 8 Aug 2025email threadFollow-up from the quarterly review
+2
- 7 Aug 2025callMerriott Lyle Distribution / BG-Demo – QBR
+2
- 24 Jul 2025ticketDuplicate account records in the brain
- 17 Jul 2025ticketDisputed transactions not displaying correctly with large datasets
- 13 Jun 2025email threadYour support ticket: nightly load follow-up
- 12 Jun 2025ticketRegional dashboard is slow when filtering large accounts
- 20 May 2025callMerriott Lyle Distribution / BG-Demo – Training
- 7 May 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 30 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 28 Apr 2025email threadOnboarding: finding a slot for the next working session
- 25 Apr 2025email threadConnector work: picking up from Laura
- 24 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 22 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 17 Apr 2025email threadTraining session for the branch and credit-control teams
- 11 Apr 2025email threadScheduling the next onboarding session
- 10 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 3 Apr 2025email threadOnboarding: admin training and connector review dates
- 2 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 28 Mar 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 26 Mar 2025email threadOnboarding: picking up from Callie, next session
- 26 Mar 2025email threadOnboarding sessions: getting the next few weeks in the diary
- 20 Mar 2025email threadSupport follow-up on your recent issue
- 20 Mar 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 19 Mar 2025ticketBranch system connector not syncing account data
- 14 Mar 2025callMerriott Lyle Distribution / BG-Demo – Onboarding
- 12 Mar 2025email threadScheduling the onboarding sessions
- 7 Mar 2025ticketNightly refresh running late, branch system connector
- 7 Mar 2025email threadKickoff follow-up: actions and what I need from your side
+2
- 6 Mar 2025email threadOnboarding: connector access and a working session
- 6 Mar 2025callMerriott Lyle Distribution / BG-Demo – Kickoff
+2
- 30 Dec 2024email threadSecond demo session: preparation
+1
- 27 Dec 2024callMerriott Lyle Distribution / BG-Demo – Demo
+1
- 17 Dec 2024email threadMerriott Lyle Distribution: follow-up from the demo
+1
- 17 Dec 2024callMerriott Lyle Distribution / BG-Demo – Demo
+1
- 15 Feb 2024eventBG-Demo webinar
+13
- 4 Feb 2024email threadInvitation: BG-Demo webinar on Thursday 15 Feb 2024