Tariq Saleem

Person

Tariq Saleem is Merriott Lyle's CRM and Data Platform Manager and sole named admin. He runs connectors, matching and tickets day to day, and is the technical gate on the Enterprise rollout. He is not the budget holder.

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As at Fri 9 Oct 2026

Tariq Saleem is Merriott Lyle's CRM and Data Platform Manager and sole named admin. He runs connectors, matching and tickets day to day, and is the technical gate on the Enterprise rollout. He is not the budget holder.

Role: CRM contact with admin role, based in Birmingham. His platform user was created on 28 Feb 2025. He wires up each connector, raises most tickets and checks load logs before committing to a cause.

Influence: Deepa Chauhan and the CFO, Malcolm Ridgway, lead on value and renewal. Tariq shapes how far the rollout can go: he says matching is the gate and that he is the bottleneck on access and sign-off.

Watch: He was the only admin at kickoff and the evidence does not show a second admin named. Connector failures keep landing on him, including the CRM credentials ticket on 24 Feb 2026 and the stalled refresh on 11 Sep 2026. Email replies have sometimes been slow.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Merriott Lyle Distribution	CRM and Data Platform Manager	admin	tariq.saleem@merriottlyle.example

CRMmade from

Activity

11 Sep 2026ticketRefresh stalled overnight Tariq Saleem, Olivia Grant
16 Jul 2026ticketHow to filter dashboards by branch? Tariq Saleem, Bethan Lister
16 Jul 2026eventBG-Demo webinar Alice Brewer, Callum Reid, Fran Whiting, Asif Jagger, Claire Ackroyd, Jamal Edwards, Russell Bland, Adrian Mellor, Abigail Hinchliffe, Brenda Oldroyd, Maureen Ellis, Kayla Ramirez, Lieke Hermans, Beth Venn, Roy Saxton, Travis Whitaker, Chris Jagger, Ian Brearley, Rhys Gulliver, Imran Qureshi, Meredith Sullivan, Sanne Verhoeven, Stephen Arden, Amy Royle, Gail Moorcroft, Lukas Brandl, Niamh Fahy, Eoin Burke, Nicholas Pengelly, Marisol Ybarra, Siobhán Dunne, Gráinne Lynch, Maarten Zwart, Anouk Bosman, Claudia Becker, Lucas Goossens, Kendra Oakes, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh, Tariq Saleem, Neil Ashworth, Trent Nakamura, Bryony Searle, Nadia Bashir, Leanne Armstrong, Tomasz Wiśniewski, Joost van der Linden, Joanne Unwin, Anthony Garrow, Tracey Bainbridge, Yara El Idrissi+53
10 Jul 2026email threadInvitation: BG-Demo webinar on Thursday 16 July 2026 Alice Brewer, Tariq Saleem
24 Jun 2026ticketCan you export connector load logs? Tariq Saleem, Olivia Grant
23 Jun 2026ticketOrders connector stopped loading new records Tariq Saleem, Bethan Lister
11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier Ortiz+116
8 Jun 2026email threadInvitation: BG-Demo Customer Day London on Thursday 11 Jun 2026 Alice Brewer, Tariq Saleem
13 May 2026email threadFollowing up on the quarterly business review Daniel Okafor, Lewis Kerr, Deepa Chauhan, Malcolm Ridgway, Tariq Saleem+2
12 May 2026callMerriott Lyle Distribution / BG-Demo – QBR Daniel Okafor, Lewis Kerr, Deepa Chauhan, Malcolm Ridgway, Tariq Saleem+2
16 Apr 2026eventBG-Demo webinar Alice Brewer, Joost Verbeek, Jenna Price, Luis Herrera, Elliot Kirkby, Asif Jagger, Bryony Gilchrist, Cian O'Leary, Jennifer Moua, Tyler Brookes, Sandra Neale, Clodagh Fitzgerald, Grant Mattner, Jens Maes, Gemma Varley, Timo Brand, Wayne Entwistle, Rhys Gulliver, Kerry Bramall, Annika Lund, Jenna Lindstrom, Yara Mulder, Lars Bach, Hui Min Tan, Olivier Rousseau, Dev Malhotra, Alyssa Jenkins, Neil Barlow, Elise Lambert, Gemma Dobson, Tariq Saleem, Fiona Marsden, Elspeth Haldane, Douglas Forsyth, Becky Tattersall, Joe Mallinson, Ronan Healy, Nigel Ferris, Trevor Mayhew, Lars Wübbena, Pauline Metcalfe, Bernard Haslam+39
30 Mar 2026email threadInvitation: BG-Demo webinar on Thursday 16 April 2026 Alice Brewer, Tariq Saleem
11 Mar 2026ticketExport report showing duplicate records Tariq Saleem, Olivia Grant
24 Feb 2026ticketConnector sync failure: CRM nightly load not running Tariq Saleem, Connor Webb
19 Feb 2026eventBG-Demo webinar Alice Brewer, Richard Thorne, Nadia Osei, Warren Petrie, Ellen Cairns, Peter Mayes, Jo Fowler, Patricia Gleave, Mark Ellwood, Nikhil Rao, Sunil Kapoor, Fleur Jansen, Andrea Neumann, Ethan Brody, Deirdre Barry, Anita Mistry, Emma Haworth, Barry Coxon, Stephanie Lowes, Eleanor Pickering, Ruth Ackroyd, Mhairi MacLeod, Graham Rowntree, Gregory Tanaka, Bart Huisman, Noor el Amrani, Ilse de Graaf, Eva Mulder, Trevor Bulmer, Kayleigh Pounder, Shane Keane, Ronan Mulcahy, Marie Slack, Robbie Tyson, Brent Olson, Ed Eccles, Nicole Sullivan, Kevin Simmons, Justin Simmons, Tariq Saleem, Lauren Pilkington, Samuel Adeyemi, Neville Hirst+40
16 Feb 2026email threadFollow-up from our QBR Daniel Okafor, Deepa Chauhan, Tariq Saleem
15 Feb 2026email threadInvitation: BG-Demo webinar on Thursday 19 February 2026 Alice Brewer, Tariq Saleem
13 Feb 2026callMerriott Lyle Distribution / BG-Demo – QBR Daniel Okafor, Deepa Chauhan, Tariq Saleem
15 Jan 2026eventBG-Demo webinar Alice Brewer, Dean Hargreaves, Sam Cheney, Wei Ling Tan, Miriam Theisen, Howard Feinberg, Jess Dobson, Lindsey Ward, Méabh Crowley, Cerys Llewellyn, Luke Oakes, Asif Nuttall, Jean Benson, Maeve Doherty, Kerryn Mibus, Jas Dhillon, Phil Royston, Karl Tennison, Ian Brearley, Gavin Stokes, Michelle Pomeroy, Kerry Bramall, Fraser Moncrieff, Iain Cruickshank, Shane Keane, Anouk Bosman, Karin Sjöberg, Erik Wallin, Hazel Bourne, Lucas Goossens, Brent Olson, Hugh Atherton, Dylan Tremblay, Jun Tan, Kevin Lister, Tariq Saleem, Dan Hosken, Matt Colenso, Graeme Charlton, Mark Dodds, Declan Moran, Kirsteen Boyd, Abi Coombes, Tracey Bainbridge, Wouter Brouwer, Javier Ortiz+43
26 Dec 2025email threadInvitation: BG-Demo webinar on Thursday 15 January 2026 Alice Brewer, Tariq Saleem
11 Nov 2025email threadFollowing up on the QBR Daniel Okafor, Lewis Kerr, Deepa Chauhan, Malcolm Ridgway, Tariq Saleem+2
10 Nov 2025callMerriott Lyle Distribution / BG-Demo – QBR Daniel Okafor, Lewis Kerr, Deepa Chauhan, Malcolm Ridgway, Tariq Saleem+2
16 Oct 2025ticketHow to filter saved searches by record type Tariq Saleem, Bethan Lister
29 Sep 2025ticketHow to add a new connector to our account Tariq Saleem, Bethan Lister
8 Aug 2025email threadFollow-up from the quarterly review Daniel Okafor, Lewis Kerr, Deepa Chauhan, Malcolm Ridgway, Tariq Saleem+2
7 Aug 2025callMerriott Lyle Distribution / BG-Demo – QBR Daniel Okafor, Lewis Kerr, Deepa Chauhan, Malcolm Ridgway, Tariq Saleem+2
24 Jul 2025ticketDuplicate account records in the brain Tariq Saleem, Olivia Grant
17 Jul 2025ticketDisputed transactions not displaying correctly with large datasets Tariq Saleem, Connor Webb
13 Jun 2025email threadYour support ticket: nightly load follow-up Bethan Lister, Tariq Saleem
12 Jun 2025ticketRegional dashboard is slow when filtering large accounts Tariq Saleem, Bethan Lister
20 May 2025callMerriott Lyle Distribution / BG-Demo – Training Hamza Akhtar, Neil Ashworth, Tariq Saleem
7 May 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Hamza Akhtar, Tariq Saleem, Deepa Chauhan
30 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Hamza Akhtar, Tariq Saleem
28 Apr 2025email threadOnboarding: finding a slot for the next working session Hamza Akhtar, Tariq Saleem
25 Apr 2025email threadConnector work: picking up from Laura Hamza Akhtar, Tariq Saleem
24 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Laura Penhaligon, Tariq Saleem
22 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Laura Penhaligon, Tariq Saleem, Deepa Chauhan
17 Apr 2025email threadTraining session for the branch and credit-control teams Laura Penhaligon, Tariq Saleem
11 Apr 2025email threadScheduling the next onboarding session Laura Penhaligon, Tariq Saleem
10 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Laura Penhaligon, Tariq Saleem, Deepa Chauhan
3 Apr 2025email threadOnboarding: admin training and connector review dates Laura Penhaligon, Tariq Saleem
2 Apr 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Laura Penhaligon, Tariq Saleem, Deepa Chauhan
28 Mar 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Callie Brennan, Tariq Saleem, Deepa Chauhan
26 Mar 2025email threadOnboarding: picking up from Callie, next session Laura Penhaligon, Tariq Saleem
26 Mar 2025email threadOnboarding sessions: getting the next few weeks in the diary Callie Brennan, Tariq Saleem
20 Mar 2025email threadSupport follow-up on your recent issue Connor Webb, Tariq Saleem
20 Mar 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Callie Brennan, Tariq Saleem, Deepa Chauhan
19 Mar 2025ticketBranch system connector not syncing account data Tariq Saleem, Connor Webb
14 Mar 2025callMerriott Lyle Distribution / BG-Demo – Onboarding Callie Brennan, Tariq Saleem, Deepa Chauhan
12 Mar 2025email threadScheduling the onboarding sessions Callie Brennan, Tariq Saleem
7 Mar 2025ticketNightly refresh running late, branch system connector Tariq Saleem, Connor Webb
7 Mar 2025email threadKickoff follow-up: actions and what I need from your side Callie Brennan, Daniel Okafor, Deepa Chauhan, Tariq Saleem, Gareth Pugh+2
6 Mar 2025email threadOnboarding: connector access and a working session Callie Brennan, Tariq Saleem
6 Mar 2025callMerriott Lyle Distribution / BG-Demo – Kickoff Callie Brennan, Daniel Okafor, Deepa Chauhan, Tariq Saleem, Gareth Pugh+2
30 Dec 2024email threadSecond demo session: preparation Lewis Kerr, Hannah Lowe, Deepa Chauhan, Tariq Saleem+1
27 Dec 2024callMerriott Lyle Distribution / BG-Demo – Demo Lewis Kerr, Hannah Lowe, Deepa Chauhan, Tariq Saleem+1
17 Dec 2024email threadMerriott Lyle Distribution: follow-up from the demo Lewis Kerr, Hannah Lowe, Deepa Chauhan, Tariq Saleem+1
17 Dec 2024callMerriott Lyle Distribution / BG-Demo – Demo Lewis Kerr, Hannah Lowe, Deepa Chauhan, Tariq Saleem+1
15 Feb 2024eventBG-Demo webinar Nell Ashcombe, Niamh Costello, Sam Cheney, Abby Lisle, Elliot Allott, Oluwaseun Bamidele, Shona Baird, Anita Mistry, Sabine Lechner, Orla Mannion, Arnaud Janssens, Luke Kershaw, Tariq Saleem, Abi Coombes, Sharon Whitley, Jade Kenwright+13
4 Feb 2024email threadInvitation: BG-Demo webinar on Thursday 15 Feb 2024 Nell Ashcombe, Tariq Saleem

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BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	300
People at customers	1,880
BG-Demo staff records (in post and leavers)	65
Calls	2,593
Email threads	3,882
Support tickets	1,502
Documents	1,582
Deals	403
Invoices	365
Events	49
News items	147

Tariq Saleem

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