Edward Cleave
Person
Brightcombe Veterinary · Economic buyer
Edward Cleave is Brightcombe Veterinary's Chief Executive and economic buyer for the Starter deal. He is engaged but cautious: the order form missed the 7 Sep 2026 target and no signature is shown. He asked 19% of recent questions.
Who they are
Insight
As at Fri 9 Oct 2026Edward Cleave is Brightcombe Veterinary's Chief Executive and economic buyer for the Starter deal. He is engaged but cautious: the order form missed the 7 Sep 2026 target and no signature is shown. He asked 19% of recent questions.
Role: Chief Executive and CRM economic buyer. He led the 12 May 2026 discovery, 13 Jul 2026 proposal and 13 Aug 2026 negotiation calls, and wants one price, security material and no shelfware.
Influence: He decides. He chose to start small, hands detailed review to Rosalind Pidgeon, and said signing depends on a board date. His platform user was created on 5 Oct 2026, and he asked 7 of 37 questions in the last 90 days, 19% of the organisation's questions.
Watch: He fears a year-long lock-in for one team that may not use it. The evidence does not show a signature, a board date or a later reply to the 3 Sep 2026 order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brightcombe Veterinary | Chief Executive | Economic buyer | edward.cleave@brightcombe.example |
Activity
- 3 Sep 2026email threadStarter order form for signature
- 13 Aug 2026callBrightcombe Veterinary / BG-Demo – Negotiation
+2 - 14 Jul 2026email threadFollowing up on the proposal
- 13 Jul 2026callBrightcombe Veterinary / BG-Demo – Proposal
- 12 May 2026callBrightcombe Veterinary / BG-Demo – Discovery