Who they are
Insight
As at Fri 9 Oct 2026Stephen Arden is Ludworth Lettings' Managing Director and the CRM economic buyer. He judges on savings, signs alone and defers to Kerry Bramall on fit. He has not replied to recent marketing invitations. His own use of the platform is modest.
Role: Managing Director and economic buyer. He joined the discovery, proposal and negotiation calls, pressed on price and said he signs once Kerry and Gail Moorcroft are happy. His platform account was created 17 May 2026 and is not an admin.
Influence: he decides, but leans on Kerry Bramall for the operational view. His constant question is what it saves, and no quantified saving appears in the record. He asked for a lower price and a one-page note.
Watch: he asked 84 of 935 questions over the last 12 months, 9%, and 59 of 801, 7%, over the last 90 days. The record does not show a reply to the 16 Jul 2026 or 24 Sep 2026 webinar invitations, nor a signed order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ludworth Lettings | Managing Director | Economic buyer | stephen.arden@ludworth.example |
Activity
- 24 Sep 2026eventYour renewals, read by the brain
+50
- 20 Sep 2026email threadInvitation: Your renewals, read by B-Viz (webinar)
- 16 Jul 2026eventBG-Demo webinar
+53
- 10 Jul 2026email threadInvitation: BG-Demo webinar, online
- 14 Apr 2026email threadOrder form for signature
- 26 Mar 2026callLudworth Lettings / BG-Demo – Negotiation
+2
- 24 Mar 2026email threadFinding a time to go through the terms
- 9 Mar 2026callLudworth Lettings / BG-Demo – Proposal
- 28 Jan 2026email threadFollowing up on our discovery call
- 27 Jan 2026callLudworth Lettings / BG-Demo – Discovery
- 25 Nov 2025eventRevenue leaders roundtable
+38
- 17 Nov 2025email threadInvitation to our London roundtable
- 16 Jan 2025eventBG-Demo webinar
+24