Who they are
Insight
As at Fri 9 Oct 2026Amanda Holt is the CRM champion at Pendle Valley Academies and led the Growth buying process from discovery to proposal. The records show no executed order form, so the deal status is unconfirmed. Her CFO is price-sensitive.
Role: Director of Operations in Burnley, recorded in the CRM as champion. She joined the 31 Mar 2025 discovery and both demos, and took the Growth proposal to her CFO.
Influence: she said "I'm ready to move forward" on 7 May 2025 and set an internal sign-off deadline in the 19 Jun 2025 thread. Mohammed Hanif, the CFO, holds the budget and pressed on price.
Watch: the evidence does not show a signed order form or any activity after June 2025. Confirm the contract status before relying on this relationship. Student data confidentiality matters to her, and Adele Pickup is the build contact.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Pendle Valley Academies | Director of Operations | champion | amanda.holt@pendlevalley.example |
Activity
- 20 Nov 2025eventBG-Demo webinar
+41
- 19 Jun 2025email threadFollowing up on implementation timeline
+1
- 17 Jun 2025callPendle Valley Academies / BG-Demo – Negotiation
+1
- 22 May 2025callPendle Valley Academies / BG-Demo – Proposal
- 7 May 2025callPendle Valley Academies / BG-Demo – Demo
+1
- 24 Apr 2025callPendle Valley Academies / BG-Demo – Demo
- 2 Apr 2025email threadPendle Valley: discovery session
- 31 Mar 2025callPendle Valley Academies / BG-Demo – Discovery
- 3 Mar 2025dealPendle Valley Academies – New