B-Viz
Brackenlea Recruitment logo

Brackenlea Recruitment

Lost£0

AI facts

As at Fri 9 Oct 2026

Brackenlea Recruitment, a Leicester recruitment firm, has no tier, no order form, no invoices and £0 ARR on every measure. Its only deal, a new-business Starter proposal with an amount of £26k and an annual value of £20k, closed lost on 17 Feb 2023 with price recorded as the reason. There is no tenant and no usage on record. No deal is open and no call is booked. The last interaction was an unanswered conference invitation on 29 Sep 2025.

Read from 1 calls · 2 email threads · 1 deals · 3 people, newest 29 Sep 25

Profile

Updated 9 Oct 26
  • IndustryRecruitmentSource: CRM company record
  • Websitebrackenlea.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeicesterSource: CRM company record
  • Size80 employeesSource: CRM company record
  • CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on price in Feb 2023. Vernon Toon, the economic buyer, was sceptical and wanted a written price breakdown, and Sally Bettinson did not reply to the Sep 2025 invitation. A fresh approach to Sally could retest the need.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact29 Sep 2025Email: Join us at the Data leaders conference · 375 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Nell Ashcombe emails Sally Bettinson an itemised Starter price breakdown and asks for a short call to retest the cross-system pain she described at discovery. Re engage
Who
Nell Ashcombe Nell Ashcombe
When
This week by 9 Oct 2026
Why
Nell Ashcombe should write to Sally Bettinson with the itemised Starter price breakdown Vernon Toon asked for, because the only deal was lost on price in Feb 2023 and the evidence does not show the breakdown was ever sent.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Brackenlea Recruitment's only deal, a Starter proposal, closed lost on price on 17 Feb 2023. It has no order form and no invoices. Nell Ashcombe should send Sally Bettinson the written price breakdown Vernon Toon asked for.

Lost. Brackenlea Recruitment has no tier, no order form and no invoices, and CRM ARR is £0. Its only deal, a new-business Starter proposal with an annual value of £20k, closed lost on price on 17 Feb 2023.

There is no tenant, so no usage, users or tickets are on record. On the 16 Jan 2023 discovery call, Sally Bettinson, Operations Director, described notes split across systems, and Vernon Toon, Managing Director, asked for a written price breakdown.

No deal is open and no call is booked. Sally did not reply to Alice Brewer's 29 Sep 2025 conference invitation, and the records do not show that the breakdown was ever sent.

Nell Ashcombe, the active CRM owner, should email Sally an itemised Starter breakdown and ask for a short call by 9 Oct 2026. The breakdown should show the £22k list price and the £6,000 implementation fee as separate lines.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one deal lost on price

Standing No invoices

Brackenlea Recruitment has never had ARR or invoices. Its one deal, a new-business Starter proposal, was closed lost on 17 Feb 2023 with the reason recorded as price. No deal is open.

  • Never had an order form or billing
  • Only deal closed lost on price
  • No open pipeline
The analysis

Recurring revenue: there is no ARR on record, because no order form has started. CRM ARR, the invoiced run rate and order-form ARR are all £0, and the CRM stage is lost.

Next commitment: none. There is no open deal and no contract.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the new-business Starter deal had an amount of £26k and an annual value of £20k. It closed lost on 17 Feb 2023, reason price. Its owner, Nell Ashcombe, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q3 2025

    Q3 2025: one conference invitation, no reply

    One read in the quarter: an email from Alice Brewer on 29 Sep 2025 inviting Sally Bettinson to the BG-Demo stand at a conference. The thread shows no customer response.

    The analysis

    Period content: this digest rests on one read, an email thread dated 29 Sep 2025. It is a logistical invitation, not a commercial or support exchange.

    Invitation: Alice Brewer invited Sally Bettinson, Operations Director, to meet at the BG-Demo stand at the Data leaders conference in Amsterdam on 8 Oct 2025. Alice offered to set time aside for a proper chat.

    Customer view: the thread holds no reply from Sally, so interest and attendance are not shown. The read rates sentiment as neutral and the voice as unknown.

    Open at the end: the evidence does not show whether Sally attended or whether anyone followed up. The read lists a next step for Alice to check attendance and follow up if Sally did not attend. It also notes that an in-person chat could open a conversation about operations data needs and a wider B-Viz rollout.

    Nothing else is recorded for the quarter: no calls, tickets, news or other threads, and no complaint, price conversation, renewal or change of contacts.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2023

    Q1 2023: discovery with Brackenlea begins

    Two reads: a scheduling thread on 11 Jan 2023 and a discovery call on 16 Jan 2023. Pain is disconnected systems. Vernon Toon is sceptical and wants a written breakdown. Email connectivity and data access are unconfirmed.

    The analysis

    Scheduling: On 11 Jan 2023 Nell Ashcombe asked Sally Bettinson for a discovery session. Sally offered Thursday afternoon or early the following week, pending a check with her team, and the thread shows no booked time.

    Discovery: On 16 Jan 2023 Nell ran discovery with Sally and Vernon Toon, who left early for a call about a lorry. Sally described candidate and client notes split across the CRM, the call recorder, emails and personal documents.

    Customer view: Vernon said he pays for systems he does not trust and checks everything by hand. He owns contracts, wants a breakdown rather than a summary, and said he has been promised things before.

    Commercial: Nell gave £26k as the total deal value and said it should not be read as a yearly price. She suggested Starter as the place to look first, without promising it.

    Open at the end: Nell is to send Vernon the written price breakdown. She is also to have the CTO write down who sees what candidate data and send it to Sally.

    Sally is to send the list of daily systems, and a follow-up call with both is to be pencilled in. Whether B-Viz can connect to Brackenlea's email is unconfirmed.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Brackenlea Recruitment's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only