Morar Seafoods

Prospect£0

AI facts

As at Fri 9 Oct 2026

Morar Seafoods is a food manufacturer in Inverness recorded in the CRM as a prospect, with no tier, no order form and no contract. Contracted, invoiced and CRM ARR are all £0 on a single CRM record. No platform usage is on record. No deal, renewal or dispute is open, and no calls, email threads or tickets are on record. The CRM holds two contacts: a Customer Service Manager marked champion and a Commercial Director marked economic buyer.

Read from 2 people

AImade from

Profile

Updated 9 Oct 26

IndustryFood manufacturing
Websitemorarseafoods.example
CountryUnited Kingdom
HQ cityInverness
Size310 employees
CRM ownerTom Ashdown
TypeProspect
StateProspect

CRMmade from

AI opinion

As at Fri 9 Oct 2026

Prospect, because Morar Seafoods has no contract, no invoices and no conversation on record. The CRM contacts are untested, with influence unknown for both. The opportunity is a first discovery call with Angus Macrae, the Commercial Director, led by Tom Ashdown.

Signals Mhairi MacLeod Angus Macrae

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

No contracted ARR, renewal, term, open deal, contact or usage is on record for this organisation yet.

Computedmade from

Next step

As at Fri 9 Oct 2026

What: Tom Ashdown contacts Angus Macrae, Commercial Director, to book a first discovery call, with Mhairi MacLeod as the route in. discovery
Who: Tom Ashdown
When: This week by 9 Oct 2026
Why: Tom Ashdown should open a first discovery conversation with Angus Macrae, Commercial Director at Morar Seafoods. No call, email thread, deal or proposal is on record, and the CRM economic buyer has never been engaged.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026

Prospect

Prospect: Morar Seafoods, an Inverness food manufacturer, has no contract, invoices, usage or conversations on record. Tom Ashdown is to open discovery with Angus Macrae, the Commercial Director, with Mhairi MacLeod as the route in.

Prospect. Morar Seafoods has no tier, no contract and no invoices, so contracted, invoiced and CRM ARR are all £0. With nothing signed, there is no renewal date.

No platform usage is on record, so there is no trajectory to read. The CRM names Mhairi MacLeod, Customer Service Manager, as champion and Angus Macrae, Commercial Director, as economic buyer.

No news, disputes, open deals or tickets are on record. The main risk is that neither contact has had a call or email with BG-Demo, so both CRM roles are untested labels.

Tom Ashdown, the active CRM owner, should contact Angus to book a first discovery call by 9 Oct 2026. Mhairi is the route in, and Hannah Lowe is to be briefed for a demo on Morar's own data.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

24 Sep 2026eventYour renewals, read by the brain Alice Brewer, Louise Carver, Douglas Baird, Greg Haskins, Raj Sandhu, Nate Feldman, Lotte Vermeulen, Rania Khoury, Tamsin Nancarrow, Rosa Ellwood, Tammy Ledbetter, Steven Holroyd, Russell Bland, Daan Visser, Fleur Jansen, Marloes de Vries, Andrea Neumann, Owain Jenkins, Asif Nuttall, Julian Gatcombe, Niall Sutherland, Wesley Crabtree, Jörg Zimmermann, Sierra Valdez, Angus Macrae, Gareth Lumb, Ashok Patel, Graham Rowntree, Shona Barraclough, Josh Fairburn, Stephen Arden, Gail Moorcroft, Florian Wimmer, Euan Drummond, Sinéad Kilkelly, Pieter van Dam, Cian Farrell, Gráinne Lynch, Shonda Barnes, Koen Wouters, Jonas Lehmann, Wei Jie Ong, Mike Delaney, Andre Holloway, Nicola Shaw, Neil Ashworth, Lorraine Kowalczyk, Philip Annear, Graeme Charlton, Ruud Verhoeven, Mirjam Hendriks, Tyrell Haynes, Ingrid Solberg+50
19 Feb 2026eventBG-Demo webinar Alice Brewer, Richard Thorne, Nadia Osei, Warren Petrie, Ellen Cairns, Peter Mayes, Jo Fowler, Patricia Gleave, Mark Ellwood, Nikhil Rao, Sunil Kapoor, Fleur Jansen, Andrea Neumann, Ethan Brody, Deirdre Barry, Anita Mistry, Emma Haworth, Barry Coxon, Stephanie Lowes, Eleanor Pickering, Ruth Ackroyd, Mhairi MacLeod, Graham Rowntree, Gregory Tanaka, Bart Huisman, Noor el Amrani, Ilse de Graaf, Eva Mulder, Trevor Bulmer, Kayleigh Pounder, Shane Keane, Ronan Mulcahy, Marie Slack, Robbie Tyson, Brent Olson, Ed Eccles, Nicole Sullivan, Kevin Simmons, Justin Simmons, Tariq Saleem, Lauren Pilkington, Samuel Adeyemi, Neville Hirst+40
26 Nov 2024eventRevenue leaders roundtable Sofia Marchetti, Craig Paterson, Paul Rigby, Moira Sinclair, Scott Galbraith, Jackie Revill, Neil Entwistle, Yasmin Openshaw, Søren Lund, Valerie Okon, Steven Holroyd, Kristin Lindahl, Brenda Oldroyd, Melinda Ochoa, Grant Mattner, Shirley Bowman, Felicity Gurney, Rona Baxter, Tracy Bullock, Octavia Blake, Mhairi MacLeod, Anil Bhatt, Derek Lindqvist, Lorna Cairns, Terry Hinchcliffe, Lynn Staniforth, Vincent Ackerley, Wouter Kok, Caroline Westby, Graeme Outram, Duncan Greenwood, Johan Berglund, Shonda Barnes, Robin Gittins, Lawrence Chen, Ken Duckworth, Henrik Lorenz, Wes Jago, Lauren Pilkington, Becky Tattersall, Ryan Heslop, Niamh Fogarty, Florian Becker+40

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership AI records not written yet

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
AI record not written yet
belongs to the organisation (one line per group)
Size: how many records a group holds
Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Morar Seafoods' pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 0 AI summaries of 0 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 2 people (2 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 2 pages. 4 AI records in this trail are not written yet.

The trail as a list (block, record, entity, raw row)

Activity page block
- Revenue leaders roundtable entity
  - event_platform/events.csv evt_0785_roundtable raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_0505 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_0703 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_10302 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_10303 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_11703 raw row
  - +37 more
- BG-Demo webinar entity
  - event_platform/events.csv evt_1235_webinar raw row
  - event_platform/registrations.csv evt_1235_webinar:per_0102 raw row
  - event_platform/registrations.csv evt_1235_webinar:per_0103 raw row
  - event_platform/registrations.csv evt_1235_webinar:per_10102 raw row
  - event_platform/registrations.csv evt_1235_webinar:per_10803 raw row
  - event_platform/registrations.csv evt_1235_webinar:per_12402 raw row
  - +37 more
- Your renewals, read by the brain entity
  - event_platform/events.csv evt_1452_webinar raw row
  - event_platform/registrations.csv evt_1452_webinar:per_0104 raw row
  - event_platform/registrations.csv evt_1452_webinar:per_0502 raw row
  - event_platform/registrations.csv evt_1452_webinar:per_1002 raw row
  - event_platform/registrations.csv evt_1452_webinar:per_10903 raw row
  - event_platform/registrations.csv evt_1452_webinar:per_11201 raw row
  - +47 more
AI opinion page block
- Morar Seafoods: prospect, no engagement yet AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Mhairi MacLeod, Customer Service Manager AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Mhairi MacLeod entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22001:org_220 raw row
  - Angus Macrae, Commercial Director AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Angus Macrae entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22002:org_220 raw row
  - Signals: Morar Seafoods signals (no model)
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_220 facts table
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
AI facts page block
- Morar Seafoods: prospect, no engagement yet AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Mhairi MacLeod, Customer Service Manager AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Mhairi MacLeod entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22001:org_220 raw row
  - Angus Macrae, Commercial Director AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Angus Macrae entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22002:org_220 raw row
  - Signals: Morar Seafoods signals (no model)
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
Contacts page block
- Mhairi MacLeod entity
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - crm/contacts.csv per_22001:org_220 raw row
- Angus Macrae entity
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - crm/contacts.csv per_22002:org_220 raw row
Open deals (computed from the records; nothing to show yet) page block
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
Finance read (computed from the records; nothing to show yet) page block
- not yet analysed AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
hero page block
- Morar Seafoods: prospect, no engagement yet AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Mhairi MacLeod, Customer Service Manager AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Mhairi MacLeod entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22001:org_220 raw row
  - Angus Macrae, Commercial Director AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Angus Macrae entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22002:org_220 raw row
  - Signals: Morar Seafoods signals (no model)
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
- facts.reconciliation_t0:org_220 facts table
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
History by quarter (computed from the records; nothing to show yet) page block
- not yet analysed AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
Key facts (computed from the records; nothing to show yet) page block
- facts.reconciliation_t0:org_220 facts table
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
Evidence trail page block
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
The story page block
- Customer: Morar Seafoods AI record
  - Morar Seafoods: prospect, no engagement yet AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Mhairi MacLeod, Customer Service Manager AI record
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Mhairi MacLeod entity
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        crm/contacts.csv per_22001:org_220 raw row
    - Angus Macrae, Commercial Director AI record
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Angus Macrae entity
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        crm/contacts.csv per_22002:org_220 raw row
    - Signals: Morar Seafoods signals (no model)
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
  - Open discovery with the Commercial Director AI record
    - Morar Seafoods: prospect, no engagement yet AI record
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Mhairi MacLeod, Customer Service Manager AI record
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        Mhairi MacLeod entity
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        crm/contacts.csv per_22001:org_220 raw row
      - Angus Macrae, Commercial Director AI record
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        Angus Macrae entity
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        crm/contacts.csv per_22002:org_220 raw row
      - Signals: Morar Seafoods signals (no model)
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Signals: Morar Seafoods signals (no model)
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Signals: Morar Seafoods signals (no model)
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
Next step page block
- Open discovery with the Commercial Director AI record
  - Morar Seafoods: prospect, no engagement yet AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Mhairi MacLeod, Customer Service Manager AI record
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Mhairi MacLeod entity
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        crm/contacts.csv per_22001:org_220 raw row
    - Angus Macrae, Commercial Director AI record
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Angus Macrae entity
        Morar Seafoods entity
        crm/companies.csv org_220 raw row
        crm/contacts.csv per_22002:org_220 raw row
    - Signals: Morar Seafoods signals (no model)
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Signals: Morar Seafoods signals (no model)
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
Open tickets (computed from the records; nothing to show yet) page block
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
Profile page block
- Morar Seafoods: prospect, no engagement yet AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Mhairi MacLeod, Customer Service Manager AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Mhairi MacLeod entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22001:org_220 raw row
  - Angus Macrae, Commercial Director AI record
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Angus Macrae entity
      - Morar Seafoods entity
        crm/companies.csv org_220 raw row
      - crm/contacts.csv per_22002:org_220 raw row
  - Signals: Morar Seafoods signals (no model)
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
    - Morar Seafoods entity
      - crm/companies.csv org_220 raw row
- Tom Ashdown entity
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - hr/employees.csv emp_102 raw row
  - hr/employment_events.csv emp_102:2023-07-03:hire raw row
  - hr/time_off.csv emp_102:2023-07-17 raw row
  - hr/time_off.csv emp_102:2023-08-02 raw row
  - hr/time_off.csv emp_102:2023-09-11 raw row
  - +29 more
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
Sources page block
- Morar Seafoods entity
  - crm/companies.csv org_220 raw row
Platform usage (computed from the records; nothing to show yet) page block
- facts.usage_monthly:org_220 facts table
  - product_analytics/usage_daily.csv org_220:* raw row
- Signals: Morar Seafoods signals (no model)
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row
Usage read (computed from the records; nothing to show yet) page block
- not yet analysed AI record
  - Morar Seafoods entity
    - crm/companies.csv org_220 raw row

Computedmade from

Sources AI · CRM · Events

made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	300
People at customers	1,880
BG-Demo staff records (in post and leavers)	65
Calls	2,593
Email threads	3,882
Support tickets	1,502
Documents	1,582
Deals	403
Invoices	365
Events	49
News items	147

Morar Seafoods

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

Ask B