Kempenland Distributie

Period: this digest rests on one read, an email thread dated 21 Feb 2026. No calls, tickets or news items from the quarter are held.

Invitation: Alice Brewer, Head of Marketing, asked whether Wim Goossens, Chief Financial Officer, would be interested in a BG-Demo roundtable for heads of revenue operations and data leaders. The event was in London on Tue 24 Feb 2026.

Customer view: the thread holds no response from Wim, so his interest is not shown. It does not show any commercial discussion or a link to a subscription.

Open at the end: Alice said she would send the details if Wim replied. The read notes that a senior finance contact could be engaged on the value of the brain at a peer event, but nothing in the quarter shows that happened.

Demos: Lien Verstraete replied on 9 Oct 2025 that a Wednesday demo worked. A demo call on 13 Oct 2025 ended with her saying she was ready and asking for the next step.

Demos: a second demo on 20 Oct 2025 used sample data, and Lien called it fantastic. Matteo Ricci confirmed £56k for the first year on Growth, and a follow-up email that day suggested a mid-December launch.

Proposal: on 21 Oct 2025 Lien agreed a Monday 10:00 walkthrough. On the 29 Oct 2025 call Wim Goossens, the CFO, queried the £56k and the year-two cost, and Matteo promised written confirmation of the renewal price.

Negotiation: on 17 Nov 2025 Wim asked for 10 to 15 per cent off. Owen Tallis offered 8% on the first term only, renewal at list, and Lien accepted.

Price thread: the thread dated 17 Nov 2025 holds Lien's requests of 20 Nov 2025 and 25 Nov 2025 to revisit the fee as above budget. It sits after the verbal agreement and the evidence does not reconcile the two.

Open at the end: no executed order form is shown. The written renewal price confirmation, dashboard ownership (described two ways on 13 Oct 2025) and the proposal date (stated two ways) were unresolved.

Discovery: On the 22 Sep 2025 call, Sophie Ling explained the brain, the Growth tier and an eight-week implementation to Lien Verstraete and Wim Goossens. Both agreed to a demo, and Lien found it useful.

Commercial: Sophie quoted £56k for the first year, covering implementation and the first year's subscription. Wim asked about cost and the number of people involved, and sign-off by early December was described as doable.

Follow-up: In the email thread dated 22 Sep 2025, Wim confirmed on 23 Sep 2025 that the plan is a decision by the end of the year. He set a condition: understand pricing and implementation effort before any commitment, and he asked for the proposal ahead of the demo.

People: Wim, the CFO, is in the room and price-aware. Lien did not reply in the thread.

Open at the end: Sophie still had to send the Growth tier proposal with pricing and implementation timelines, schedule the demo for early October, and arrange CRM and finance system access for test data. The decision is only expected by the end of the year, so timing could slip.