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Wabash Crossing Logistics

Lost£0

AI facts

As at Fri 9 Oct 2026

Wabash Crossing Logistics, an Indianapolis logistics prospect, has no order form, no invoices and £0 ARR in the CRM, which shows the stage lost. No platform usage or ticket is on record. A new Enterprise deal, with an amount of £140k and an annual value of £110k, was closed lost on 23 Mar 2026 at security review, and no deal is open. The only document held is a final security questionnaire dated 3 Feb 2026.

Read from 2 calls · 2 email threads · 1 deals · 3 people · 1 documents, newest 3 Feb 26

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitewabashcrossing.exampleSource: CRM company record
  • CountryUnited StatesSource: CRM company record · CRM code US · Region US
  • HQ cityIndianapolisSource: CRM company record
  • Size1,300 employeesSource: CRM company record
  • CRM ownerJordan PikeSource: CRM company record · Account Executive, US
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the Enterprise deal closed lost at security review on 23 Mar 2026, no deal is open and the last recorded interaction was on 30 Jan 2026. The buyers were positive at discovery and demo, so a fresh approach that settles the security questions is the one opportunity.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact30 Jan 2026Call: Wabash Crossing Logistics / BG-Demo – Demo · 252 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Jordan Pike contacts Rhonda Stierwalt to learn which security review questions lost the Enterprise deal and to secure an introduction to Brent Overholt. Re engage
Who
Jordan Pike Jordan Pike
When
This week by 9 Oct 2026
Why
Jordan Pike should ask Rhonda Stierwalt, the champion, what failed at the security review that lost the Enterprise deal on 23 Mar 2026, and ask her to introduce Brent Overholt. No conversation is on record since the 30 Jan 2026 demo.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: the Wabash Crossing Logistics Enterprise deal closed lost at security review on 23 Mar 2026. There is no contract, usage or conversation on record since the 30 Jan 2026 demo. Jordan Pike should ask Rhonda Stierwalt what failed.

Lost: Wabash Crossing Logistics has no order form, no invoices and £0 ARR. Its one Enterprise deal had an amount of £140k and an annual value of £110k, and it closed lost at security review on 23 Mar 2026.

No platform usage or ticket is on record. Rhonda Stierwalt, VP Customer Operations, called the 30 Jan 2026 demo powerful. Dwayne Kincaid, Chief Financial Officer, asked for Enterprise terms for board budget approval.

Nothing is recorded since that demo, and the evidence does not show what failed at security review. Brent Overholt, Director of IT Security, has no conversations on record. An earlier promise about stale data overstated the 07:00 nightly refresh.

Jordan Pike, the CRM owner, should ask Rhonda which security questions lost the deal and ask her to introduce Brent, by 9 Oct 2026. Hannah Lowe will prepare answers from the 3 Feb 2026 questionnaire.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Wabash Crossing Logistics has no ARR and no invoices. Its one new Enterprise deal was closed lost on 23 Mar 2026 at security review. There is no open pipeline.

  • No order form, no ARR, no billing
  • Enterprise deal lost at security review on 23 Mar 2026
  • No open deals
The analysis

Recurring revenue: no order form has started, so there is no ARR and no direction of travel.

Billing: there are no invoices, so nothing is owed, overdue or disputed. The CRM shows £0 ARR and the stage lost, which matches the order forms and invoices.

Deals: the new Enterprise deal showed an amount of £140k and an annual value of £110k, and was closed lost on 23 Mar 2026. The lost reason is security review. The owner, Lewis Kerr, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2026

    Q1 2026: Enterprise demo agreed, not yet held

    Two reads, both positive. Rhonda Stierwalt was receptive on 28 Jan 2026, and the 30 Jan 2026 demo on her own data went well. A second session with Dwayne was requested. No security review or order form is shown.

    The analysis

    Scheduling: On 28 Jan 2026 Jordan Pike chased Rhonda Stierwalt for a demo slot for her and Dwayne. She said next week works and Dwayne is in the loop, and Jordan offered Wednesday or Thursday morning.

    The demo had been proposed in Dec 2025 and had slipped, so the thread flagged a risk that momentum could fade.

    Demo: On 30 Jan 2026 Jordan and Hannah Lowe showed the brain on Rhonda's Salesforce, Zendesk and Gong data. Rhonda called it powerful and asked about freshness, finance access and implementation.

    Customer view: Rhonda wants her finance team to see dashboards. She asked to bring Dwayne into a second walk-through, and Dwayne's role is not stated.

    Commercial: The read treats this as an Enterprise opportunity with 150 users included and a twelve-week implementation, followed by a security review and order form. A mid-December start was discussed, and the evidence does not show a decision.

    Watch: Jordan said the customer would never work with stale data, but the refresh is nightly by 07:00. Enterprise is credited for freshness, so the promise needs to be stated precisely.

    Open at the end: Jordan was to send an invite for a session with Rhonda and Dwayne by the end of that week. The security review and order form had not started, and no order form is shown.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2025

    Q4 2025: Enterprise discovery, CFO asks terms

    Two reads in December 2025: a discovery call on 11 Dec 2025 on fragmented data, then CFO Dwayne Kincaid's 12 Dec 2025 request for Enterprise terms and pricing for board budget approval. No proposal or order form yet.

    The analysis

    Scope: the period holds two reads, one call and one email thread, both in December 2025 and both positive.

    Discovery: on 11 Dec 2025 Matteo Ricci held a discovery call with Rhonda Stierwalt and Dwayne Kincaid. Rhonda described data fragmentation across Salesforce, the call recorder, Slack and Xero, and Dwayne wanted a clean view of revenue, contracts and margins.

    Price: Matteo positioned Enterprise and quoted roughly one hundred and forty thousand for the first year including build-out. That was a verbal estimate with no proposal or order form behind it.

    Renewal question: Rhonda asked what happens after year one and was told they renew at the Enterprise annual rate. The evidence does not show a renewal figure being given.

    Follow-up: Matteo offered a demo on a sample of the customer's own data. On 12 Dec 2025 Dwayne replied that he and Rhonda wanted to move forward and asked for Enterprise terms and pricing instead of a demo.

    Open at the end: Matteo owed Dwayne terms and pricing, a demo date, a technical discovery date and a detailed proposal. Board budget approval is a gate whose outcome the evidence does not show.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 11 Mar 2026eventData leaders conference (BG-Demo stand) Alice Brewer, Simon Harte, Sam Cheney, Margaret Cleland, Nicola Brearley, Shane Twomey, Owain Jenkins, Tyler Brookes, Brenda Oldroyd, Martina Engel, Eoin Hegarty, Karen Midgley, Robyn Tyson, Rhonda Stierwalt, Niamh Fahy, Tessa Goring, Lynne Featherstone, Raj Bhogal, Gary Underwood, Stuart Haworth, Conor Daly, Petra Lüders, Clare HuddlestonAlice BrewerSimon HarteSam Cheney+20
  • 3 Feb 2026documentWabash Crossing Logistics - Security Questionnaire Hannah LoweWabash Crossing Logistics logoHannah Lowe
  • 30 Jan 2026callWabash Crossing Logistics / BG-Demo – Demo Jordan Pike, Hannah Lowe, Rhonda StierwaltWabash Crossing Logistics logoJordan PikeHannah LoweRhonda Stierwalt
  • 28 Jan 2026email threadDemo scheduling Jordan Pike, Rhonda StierwaltWabash Crossing Logistics logoJordan PikeRhonda Stierwalt
  • 11 Dec 2025email threadFollowing up on our conversation Matteo Ricci, Rhonda Stierwalt, Dwayne KincaidWabash Crossing Logistics logoMatteo RicciRhonda StierwaltDwayne Kincaid
  • 11 Dec 2025callWabash Crossing Logistics / BG-Demo – Discovery Matteo Ricci, Rhonda Stierwalt, Dwayne KincaidWabash Crossing Logistics logoMatteo RicciRhonda StierwaltDwayne Kincaid
  • 20 Oct 2025dealWabash Crossing Logistics – New Lewis Kerr, Rhonda StierwaltWabash Crossing Logistics logoLewis KerrRhonda Stierwalt
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Rebecca Ainsworth, Richard Lazenby, Trevor Bulmer, Bryony Vosper, Ronan Mulcahy, Lewis Tait, Lars Bach, Hui Min Tan, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+40

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Wabash Crossing Logistics' pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 5 AI summaries of 6 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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