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Ryhope Catering Supplies logo

Ryhope Catering Supplies

Lost£0

AI facts

As at Fri 9 Oct 2026

Ryhope Catering Supplies, a Gateshead wholesale distributor, has no order form, no tier, no invoices and £0 ARR. There is no platform usage on record and no tickets. Its one new Growth deal, worth £56k with an annual value of £44k, closed lost on 8 Nov 2024 with reason price. The last interaction was the 18 Sep 2024 demo, where Julie Wardhaugh asked for a Growth proposal and raised restricting who sees certain calls and customer records.

Read from 2 calls · 1 deals · 3 people · 1 documents, newest 23 Sep 24

Profile

Updated 9 Oct 26
  • IndustryWholesale distributionSource: CRM company record
  • Websiteryhope.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityGatesheadSource: CRM company record
  • Size360 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on price on 8 Nov 2024 and nothing is on record since the 18 Sep 2024 demo. Allan Stoker, the CRM economic buyer, had not seen the product. A fresh approach could revisit price and the access control question.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact18 Sep 2024Call: Ryhope Catering Supplies / BG-Demo – Demo · 751 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Julie Wardhaugh to reopen Ryhope on the access control need she raised at the demo, with a corrected P1 response and a price position ready. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Ryhope Catering Supplies through Julie Wardhaugh, built on the access control need she raised, after Hannah Lowe corrects the questionnaire's P1 figure. The Growth deal closed lost on price on 8 Nov 2024 and nothing is on record since.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Ryhope Catering Supplies never became a customer. Its one Growth deal closed lost on price on 8 Nov 2024, with no contact since the 18 Sep 2024 demo. Tom Ashdown should reopen with Julie Wardhaugh on access control.

Lost: Ryhope Catering Supplies never became a customer, and its one Growth deal, worth £56k, closed lost on price on 8 Nov 2024. There is no order form, no invoice and £0 ARR.

There is no platform usage or ticket on record. Tom Ashdown and Hannah Lowe ran the 18 Sep 2024 demo, where Julie Wardhaugh, the CRM champion, asked for a proposal; Allan Stoker, the economic buyer, had not seen the product.

Nothing is on record since that demo, and any return faces the same price objection. The 23 Sep 2024 security questionnaire states a 4 business hour P1 response on Growth, against the standard 1 business hour.

Tom should reopen Ryhope with Julie on the access control need she raised, by 9 Oct 2026. First, Hannah corrects the questionnaire's P1 figure and Tom agrees a first-term discount ceiling of at most 20% with Owen Tallis.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Ryhope Catering Supplies has no ARR and no invoices. Its one new Growth deal closed lost on price. The deal owner, Tom Ashdown, is active in HR.

  • No order form, no ARR, no billing
  • Only deal closed lost on price
The analysis

Recurring revenue: there is no order form and no ARR on record. The CRM shows £0 over one CRM record at stage lost, and the invoiced run rate is £0.

Next commitment: none. No order form has started and no renewal is due.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the one new Growth deal closed lost on 8 Nov 2024 with reason price. Its amount was £56k and its annual value £44k. The owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q3 2024

    Q3 2024: Growth discovery and demo

    Two calls in the quarter. Discovery on 31 Jul 2024 found a clear pain, then the 18 Sep 2024 demo on Ryhope's own data went well. Julie Wardhaugh asked for a Growth proposal. Allan Stoker had not yet seen the product.

    The analysis

    Discovery: On 31 Jul 2024 Tom Ashdown ran a discovery call with Julie Wardhaugh and Allan Stoker. Julie checks call records, the CRM and the ticketing system for each issue and finds it slow.

    Commercial: Tom recommended Growth, with eight connectors, 40 users and an eight-week implementation. He quoted fifty-six thousand all in for the first year and wanted to close a few months out and go live by the end of the year.

    Demo: On 18 Sep 2024 Tom and Hannah Lowe demoed the brain to Julie on Ryhope's own Salesforce, call recorder and Zendesk data. Julie called it really powerful, said it all sounds solid and asked for the proposal.

    Gap: Julie asked about restricting who sees certain calls and customer records. Growth has no row-level controls, and Tom named Enterprise for more granular controls.

    Open at the end: The proposal is an open item, Allan has not seen the product and Julie is to brief him. The evidence does not show who signs, his view, a signing date or a price beyond the discovery quote.

    Made from 2 calls

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • Upcoming
  • 19 Nov 2026upcoming eventBG-Demo webinar Alice Brewer, Harriet Gale, Sanne Bakker, Brooke Dawson, Warren Petrie, Orla Keane, Melissa Garnett, Sam Yates, Nathan Wragg, Kristen Abernathy, Bradley Faircloth, Gordon McInnes, Helen Varley, Aisling Kiely, Shane Twomey, Kristin Lindahl, Eleanor Pickering, Maureen Ellis, Martina Engel, Allan Stoker, Gemma Varley, Glen Nuttall, Kirsty Hepworth, Lorraine Coombes, Imran Qureshi, Noor el Amrani, Janet Readman, Brianna Hollis, Belinda Moss, Linnea Holm, Jenna Lindstrom, Aoife Brophy, Lucas Goossens, Vicky Brearley, Megan Entwistle, Toby Eccles, Kevin Bishop, Elspeth Haldane, Lauren Pilkington, Ronan Healy, Joanne Unwin, Sue Ditchfield, Maarten Bosman, Phil CatterallAlice BrewerHarriet GaleSanne Bakker+41
  • Held
  • 24 Feb 2026eventRevenue leaders roundtable Alice Brewer, Joost Verbeek, Douglas Baird, Craig Oduya, Lachlan Nguyen, Luis Herrera, Jo Fowler, Inge de Boer, Kofi Asamoah, Joanne Feeney, Natasha Greaves, Adrian Mellor, Daan Visser, Fleur Jansen, Marloes de Vries, Sunita Bains, Ethan Brody, Deirdre Barry, Dylan Price, Tina Goddard, Emma Haworth, Ian Fairclough, Colin Airey, Philipp Schulz, Clodagh Fitzgerald, Grant Mattner, Ruth Ackroyd, Stuart Kenyon, Eilidh Rutherford, Oliver Kirkby, Tracy Bullock, Jill Heron, Wim Goossens, Karen Oxley, Ciaran Doherty, Lauren Bickerstaff, Sarah Dodds, Bart Huisman, Ailsa Pringle, Lynn Staniforth, Kayleigh Pounder, Troy Henderson, Chantelle Errington, Waqas Hanif, Annika Lund, Jonas Hofmann, Nicola Ellwood, Ian Greenhalgh, Kyle Jenkins, Rashid Suwaidi, Polly Illingworth, Malcolm Ridgway, Ruud Verhoeven, Bas Kuijpers, Ingrid Solberg, Kyle Brandvold, Wouter BrouwerAlice BrewerJoost VerbeekDouglas Baird+54
  • 19 Jun 2025eventBG-Demo webinar Alice Brewer, Toby Underwood, Noel Cronin, Melvin Goh, Patricia Gleave, Asif Jagger, Josh Pearce, Elaine Turvey, Jasmine Coleman, Donal Coughlan, Clive Wardle, Rakesh Solanki, Emma Haworth, Ian Fairclough, Lindsay Pallister, Nathan Booth, Glenys Routledge, Gavin Tyldesley, Julie Wardhaugh, Jolien van Dijk, Wim Goossens, Rebecca Ainsworth, Richard Lazenby, Nigel Fairbrother, Fraser Moncrieff, Monique Jefferson, Giles Brockway, Faye Metcalfe, Ade Ogunleye, Deepa Chauhan, Bernadette Lowry, Bryony Searle, Declan Moran, Ronan Healy, Petra LüdersAlice BrewerToby UnderwoodNoel Cronin+32
  • 17 Oct 2024eventBG-Demo webinar Sofia Marchetti, Rajesh Mistry, Nate Feldman, Elliot Allott, Sam Yates, Brianna Ocampo, Asif Jagger, Ian Prendergast, Lee Garside, Cerys Llewellyn, Huw Bevan, Owain Jenkins, Clive Wardle, Deborah Gowland, Tariq Hussain, Diane Cropper, Jill Heron, Tariq Mahmood, Irene Coulson, Claudia Becker, Anders Thomsen, Faye Lund, Bas Timmermans, Dan Firth, Neha Kapoor, Jess Ferrand, Lauren Pilkington, Declan Moran, Fraser McAllister, Iain LumsdenSofia MarchettiRajesh MistryNate Feldman+27
  • 23 Sep 2024documentRyhope Catering Supplies - Security Questionnaire Hannah LoweRyhope Catering Supplies logoHannah Lowe
  • 18 Sep 2024callRyhope Catering Supplies / BG-Demo – Demo Tom Ashdown, Hannah Lowe, Julie WardhaughRyhope Catering Supplies logoTom AshdownHannah LoweJulie Wardhaugh
  • 31 Jul 2024callRyhope Catering Supplies / BG-Demo – Discovery Tom Ashdown, Julie Wardhaugh, Allan StokerRyhope Catering Supplies logoTom AshdownJulie WardhaughAllan Stoker
  • 10 Jun 2024dealRyhope Catering Supplies – New Tom Ashdown, Julie WardhaughRyhope Catering Supplies logoTom AshdownJulie Wardhaugh

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Ryhope Catering Supplies' pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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