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Gilberdyke Freight

Lost£0

AI facts

As at Fri 9 Oct 2026

Gilberdyke Freight, a logistics business in Goole, has no executed order form, no tier and £0 ARR in the CRM, invoices and order forms. There is no usage on record, and it has raised no tickets. Its one deal, a new Growth deal with an amount of £56k and an annual value of £44k, closed lost on 14 Nov 2023 with the reason no decision. The last recorded interaction was the 18 Oct 2023 proposal call, and nothing is open.

Read from 4 calls · 1 news items · 1 deals · 3 people · 3 documents, newest 18 Oct 23

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitegilberdyke.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityGooleSource: CRM company record
  • Size290 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost with no decision in Nov 2023 and no call, thread or ticket has been recorded since the 18 Oct 2023 proposal call. Mick Rhodes's unprompted interest in customer access, which Growth does not offer, is the one opening for a later approach.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact18 Oct 2023Call: Gilberdyke Freight / BG-Demo – Proposal · 1087 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown emails Mick Rhodes to confirm he is still at Gilberdyke Freight and to offer a short call on external customer access under Enterprise. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Gilberdyke Freight with Mick Rhodes on the external customer access he raised in 2023. The only Growth deal closed lost with no decision, and there has been no contact since the 18 Oct 2023 call.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Gilberdyke Freight's only deal, a £56k Growth deal, closed lost with no decision on 14 Nov 2023, and nothing is recorded since. Tom Ashdown is to reopen the account with Mick Rhodes on external customer access.

Lost: Gilberdyke Freight's only deal, a new Growth deal at £56k for year one, closed lost on 14 Nov 2023 with no decision. No order form was executed, so there is no contract, renewal date or ARR.

There is no usage on record and no tickets have ever been raised. Tom Ashdown led all four recorded calls with Mick Rhodes, Commercial Manager and champion, while Carole Ellerker, Finance Director, tested cost against value.

Nothing is recorded since the 18 Oct 2023 proposal call, and the records do not show why the decision stalled. The two Oct 2023 proposals disagree on price split, service levels and billing, and the security answers may be stale.

Tom should email Mick by 9 Oct 2026 to confirm he is still in post and offer a short call on external customer access under Enterprise, priced on the v2 price book.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Gilberdyke Freight has no ARR and no invoices. Its one deal, a new Growth deal, closed lost on 14 Nov 2023 with the reason no decision. Nothing is open.

  • No ARR and no billing
  • Only deal closed lost with no decision
  • No open pipeline
The analysis

Recurring revenue: no order form has started, so there is no ARR on record. The CRM shows £0 ARR and stage lost, matching the invoiced run rate and order-form ARR of £0.

Next commitment: none. There are no open deals and no renewal.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the new Growth deal showed an amount of £56k and an annual value of £44k. It closed lost on 14 Nov 2023 with the reason no_decision. Its owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q4 2023

    Q4 2023: Growth agreed in principle, unsigned

    Two calls in October 2023 moved Gilberdyke Freight from a second demo to a Growth proposal accepted in principle at £56k for year one. No signed order form is shown, and the renewal price and quarterly billing were left open.

    The analysis

    Demo: On 5 Oct 2023 Mick Rhodes took part in a second demo and asked about customer-facing access, which Growth does not offer. He accepted nightly refresh and an eight-week go-live, and asked what happens if they upgrade later.

    Upgrade path: Tom Ashdown said the move would be to Enterprise, with no rush. Mick raised external customer access unprompted, so it is an upgrade opportunity.

    Proposal: On 18 Oct 2023 Carole Ellerker, Finance Director, and Mick said they wanted to proceed on Growth. Year one is £56k, subscription and implementation bundled, invoiced upfront.

    Customer questions: Carole pressed on cost after year one, unused capacity and payment terms. She also asked whether they could go live before year-end.

    Open at the end: No signed order form is shown. Year two was described only as the standard Growth subscription fee, to be confirmed closer to renewal, which may surprise the finance director. Tom still had to check with finance whether quarterly billing can be offered. The contract renews automatically 90 days before it ends.

    Made from 2 calls

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2023

    Q3 2023: discovery and verbal go-ahead

    Two calls in Q3 2023. Discovery on 31 Aug 2023 and a demo on 25 Sep 2023, where Mick Rhodes gave a verbal go-ahead. No signed order form is shown, and the tier was not named at the demo.

    The analysis

    Discovery: On the 31 Aug 2023 call, Mick Rhodes and Carole Ellerker described a TMS, separate warehouse software and spreadsheets, with no single view. Carole said invoicing from that data is manual and error-prone.

    Pricing: Tom Ashdown positioned Growth at £12k implementation and £44k a year, which Carole summed as fifty-six for year one. His answer on value was general and gave no figure, and Carole, a finance director, will test cost against value.

    Demo: On 25 Sep 2023 Tobias Renwick demoed on a sandbox with Salesforce, the WMS and Xero connected, for Mick and Ricky Blanchard. Tom proposed four connectors to start, including email from Google Workspace, and quoted 56,000 for the first year with about eight weeks to go live.

    Go-ahead: Mick said "Let's go with it", subject to review of the security spec and contract by his tech and legal teams. Sentiment was positive on both calls.

    Open at the end: No signed order form is shown. The demo did not name the tier, and the first-year figure is a quote, not an executed price. Tom was to send the security spec and contract by end of week, and Tobias was to be the technical contact during implementation.

    Made from 2 calls

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q2 2023

    Q2 2023: funding news only

    One read in the period: a 7 Jun 2023 news item reporting that Gilberdyke Freight secured twelve million pounds in funding. It names no provider, no use of funds and no change at the account.

    The analysis

    One read: this period holds a single news read, so the digest is short.

    News, 7 Jun 2023: Humber Freight Wire reported that Gilberdyke Freight, based in Goole, had secured twelve million pounds in funding to support its port and warehouse operations. A spokesperson said further details would follow.

    What changed: nothing at the account. The item names no buyer, executive or system change, and it does not say who provided the funds or how they will be split. The read rates it low significance and neutral importance, as background only.

    Opportunity: the read notes that growing port and warehouse operations may later create demand for a joined-up view of accounts, though the item does not say so.

    Open at the end: the promised further details on how the funds will be used had not been reported in this period. There were no calls, emails or tickets in the period, so the evidence does not show customer sentiment.

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Gilberdyke Freight's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 8 AI summaries of 9 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Web

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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