B-Viz
Lathom Sands Leisure Parks logo

Lathom Sands Leisure Parks

Lost£0

AI facts

As at Fri 9 Oct 2026

Lathom Sands Leisure Parks, a Southport leisure business, has no subscription, order form or invoices with BG-Demo. BG-Demo proposed Growth at £44k a year plus £12k implementation, a year-one total of £56k, on 24 Sep 2025; neither proposal was executed. There is no platform usage on record. The new Growth deal closed lost on 3 Nov 2025 with the reason price, and the CRM stage is lost. The last recorded interaction was on 24 Sep 2025.

Read from 3 calls · 2 email threads · 1 deals · 3 people · 3 documents, newest 24 Sep 25

Profile

Updated 9 Oct 26
  • IndustryLeisureSource: CRM company record
  • Websitelathomsands.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ citySouthportSource: CRM company record
  • Size700 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on price on 3 Nov 2025 and no interaction is recorded since 24 Sep 2025. Antony Rimmer's year-two price question has no recorded answer. A later approach to Victoria Gaskell, the champion, is possible but nothing is planned.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact24 Sep 2025Call: Lathom Sands Leisure Parks / BG-Demo – Proposal · 380 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr contacts Victoria Gaskell to reopen the Growth conversation with a corrected proposal that sets out year-one and year-two pricing for Antony Rimmer. Re engage
Who
Lewis Kerr Lewis Kerr
When
This week by 9 Oct 2026
Why
Lewis Kerr should reopen with Victoria Gaskell using a corrected Growth proposal that answers Antony Rimmer's year-two price question. The only deal was lost on price, and the last proposal left £12k unexplained.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Lathom Sands Leisure Parks never signed. The only Growth deal, at £44k a year, closed lost on price on 3 Nov 2025, with no contact since 24 Sep 2025. Lewis Kerr is to reopen with Victoria Gaskell using a corrected proposal.

Lost: Lathom Sands Leisure Parks has no contract, no invoices and no renewal date. Its only deal, a Growth proposal at £44k a year with a £56k year-one total, closed lost on price on 3 Nov 2025, according to the CRM stage.

There is no platform usage on record, so there is no trajectory to read. Victoria Gaskell, Head of Guest Experience, championed the 18 Aug 2025 demo, while Antony Rimmer, Finance Director, pressed on price after year one.

No interaction is recorded since the 24 Sep 2025 proposal call, and there have been no tickets. The main obstacle to any return: the final proposal omitted availability and P1 response figures and left £12k unexplained.

Lewis Kerr, the active CRM owner, is to reopen with Victoria by 9 Oct 2026. He will bring a corrected Growth proposal at the current £50k list that shows year-two pricing for Antony.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one deal lost on price

Standing No invoices

Lathom Sands Leisure Parks has no ARR and no invoices. Its one new Growth deal, £56k, closed lost on 3 Nov 2025 with the reason price. Nothing is committed or owed.

  • No order form and no ARR
  • Only deal closed lost on price
  • No billing to chase
The analysis

Recurring revenue: no order form has started, so there is no ARR on record. The CRM stage is lost and CRM ARR is £0.

Next commitment: none. The evidence shows no renewal, open deal or booked order form.

Billing: there are no invoices, so nothing is overdue or disputed. Invoiced run rate and order-form ARR are both £0.

Deals: the new Growth deal, amount £56k with annual value £44k, closed lost on 3 Nov 2025. The lost reason is price. The owner, Lewis Kerr, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q3 2025

    Q3 2025: Growth sales cycle to proposal

    Lathom Sands moved from discovery on 7 Jul 2025 to demo on 18 Aug 2025 and a Growth proposal on 24 Sep 2025. Victoria Gaskell is a positive champion; Antony Rimmer probed price and terms. No decision was recorded.

    The analysis

    Discovery: On 7 Jul 2025 Victoria Gaskell and Antony Rimmer described guest data scattered across systems. Lewis Kerr pitched Growth at £44k a year plus £12k implementation, and Antony asked whether that was all in.

    Scheduling: On 12 Aug 2025 Victoria deferred the demo by a week and suggested a Wednesday afternoon. The thread shows mild interest with limited urgency.

    Demo: On 18 Aug 2025 Hannah Lowe showed Victoria her own guest, booking and feedback data. Victoria called it "really clean" and asked for a proposal to pitch to her manager, who was not on the call.

    Pricing: Lewis quoted "fifty-six" for year one with no currency or unit, so it is a verbal quote only.

    Marketing: On 27 Aug 2025 Alice Brewer invited Katie Halsall, Procurement Manager, to the 18 Sep 2025 webinar. There was no reply in the thread.

    Proposal: On 24 Sep 2025 Lewis presented a fixed Growth proposal: £44k subscription plus £12k implementation, eight weeks to go live. Antony asked about price after year one, the MSA and flexibility on support and SLAs.

    Open at the end: Lewis wanted a decision by end of October for a mid-November go-live. The evidence does not show a decision or a signed order form. Antony's year-two price question needs a clear answer, since a first renewal would move a v1 customer to the v2 list.

    Made from 3 calls · 2 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Lathom Sands Leisure Parks' pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 8 AI summaries of 9 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only