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Ardfinnan Freight Services logo

Ardfinnan Freight Services

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Ardfinnan Freight Services, a Cork logistics firm, has no executed order form and no tier. Two Growth proposals quoted a £12k implementation and £44k for year one, and the order form sent on 23 Jan 2025 showed £56k for the first year. The new Growth deal was closed lost on 6 Feb 2025 with the reason no decision. There is no tenant, no ticket and no invoice on record. The last recorded interaction was on 24 Jan 2025.

Read from 4 calls · 3 email threads · 1 news items · 1 deals · 3 people · 3 documents, newest 23 Jan 25

AImade from

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websiteardfinnan.exampleSource: CRM company record
  • CountryIrelandSource: CRM company record · CRM code IE · Region EU
  • HQ cityCorkSource: CRM company record
  • Size280 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on 6 Feb 2025 and nothing has been heard since 24 Jan 2025. The stall came after an unanswered currency question and an order form that missed the agreed discount. A refreshed Growth proposal to Brendan O'Mahony could reopen it.

SignalsFinance readQ1 2025 digestDocument roll-upQ4 2024 digest

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact24 Jan 2025Email: Commercial, Ardfinnan · 623 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr sends Brendan O'Mahony a refreshed Growth proposal at the current list, with GBP billing confirmed and the first-term discount shown, and asks for a call that includes the COO. Re engage
Who
Lewis Kerr Lewis Kerr
When
This month by 9 Oct 2026
Why
Lewis Kerr should send Brendan O'Mahony a refreshed Growth proposal at the current price book. It should answer the unanswered currency question and show the agreed first-term discount, the two gaps behind the no-decision loss on 6 Feb 2025.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Ardfinnan Freight Services' only Growth deal closed lost on 6 Feb 2025 for no decision. A currency question went unanswered and the order form missed the agreed discount. Lewis Kerr should send Brendan O'Mahony a refreshed Growth proposal.

Lost: Ardfinnan Freight Services never signed. Its only Growth deal, at £56k with an annual value of £44k, was closed lost on 6 Feb 2025 for no decision, and with no executed order form there is no contract or renewal.

There is no tenant, usage or ticket to read. Lewis Kerr held all four recorded calls, and Grainne Lynch, the champion, said on 24 Jan 2025 it would be signed the following week. Nothing is recorded since.

The deal stalled rather than being rejected: the euro or sterling question went unanswered and the order form missed the discount agreed on 22 Jan 2025.

Lewis should send Brendan O'Mahony, the Finance Director, a refreshed Growth proposal at the current list, with GBP billing and the first-term discount shown, and ask for a call with the COO, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Ardfinnan Freight Services has no ARR and no invoices. Its one new Growth deal was closed lost on 6 Feb 2025 with the reason no decision. The CRM stage is lost.

  • No ARR and no invoices
  • Only deal closed lost, no decision
  • No open deals
The analysis

Recurring revenue: no order form has started, so there is no ARR. CRM ARR, the invoiced run rate and order-form ARR are all £0, so nothing differs.

Next commitment: none is recorded, and there are no open deals.

Billing: there are no invoices, so nothing is overdue, disputed or credited.

Deals: the new Growth deal showed an amount of £56k and an annual value of £44k. It was closed lost with the reason no decision. The owner, Tom Ashdown, is active in HR.

Ardfinnan Freight Services – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2025

    Q1 2025: Growth deal negotiated, unsigned

    Five reads, all in January 2025. Ardfinnan Freight Services moved from a Growth proposal to a negotiated discount and an order form. The customer stayed positive. The reads do not show signature, and the price on the order form conflicts with the negotiated one.

    The analysis

    Proposal: On 3 Jan 2025 Lewis Kerr walked Grainne Lynch through the Growth proposal, and she found the eight-week plan and terms acceptable. The proposal email the same day quoted £56k for the first year.

    Currency: On 7 Jan 2025 Grainne said Brendan was reviewing with finance and asked whether the price was in euro or sterling. That thread holds no BG-Demo answer.

    Finance: On 14 Jan 2025 Lewis offered Finance Director Brendan O'Mahony a formal quote and a terms discussion. Brendan agreed to talk the following week.

    Negotiation: On 22 Jan 2025 Brendan asked for ten per cent off the Growth subscription, calling fifty-six all-in a significant commitment. Owen Tallis agreed for year one only, about fifty-one thousand all-in, with renewal at forty-four thousand a year.

    Order form: On 23 Jan 2025 Lewis sent the order form at £56k for the first year, in GBP. On 24 Jan 2025 Grainne said Brendan was happy and it would be signed by the end of the following week.

    Open at the end: The reads do not show signature. The order form figure does not reflect the 22 Jan 2025 discount, and the COO still had to be looped in.

    Ardfinnan Freight Services / BG-Demo – ProposalProposal, ArdfinnanArdfinnan Freight Services, next stepsArdfinnan Freight Services / BG-Demo – NegotiationCommercial, Ardfinnan

    Made from 2 calls · 3 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2024

    Q4 2024: new prospect, discovery and demo

    Ardfinnan Freight Services appeared as new business in Q4 2024: a regulatory news item on 26 Nov 2024, a discovery call on 5 Dec 2024 and a demo on 20 Dec 2024. Interest was positive; a proposal was promised and no tier or price was discussed.

    The analysis

    News: on 26 Nov 2024 Cork Business Review reported that Ardfinnan is investing in systems and processes to comply with new freight and customs rules. The item does not say which systems change.

    Discovery: on 5 Dec 2024 Lewis Kerr spoke to Grainne Lynch and Brendan O'Mahony. They described freight system, CRM, email and spreadsheet data as separate, and want margin by client and route.

    Sizing: about thirty-five people do these lookups. The evidence does not show a tier, budget or competitor, and Brendan asked for IT to be involved from the start.

    Demo: on 20 Dec 2024 Hannah Lowe demoed on Ardfinnan's own data to Grainne and Noel Cronin. Grainne said the speed is exactly what they need and asked about implementation, timeline and cost.

    Promises: Lewis committed to a proposal with scope, timeline and pricing within about a week. Hannah committed to put the security answer in writing.

    Open at the end: the proposal and the written security answer were outstanding. Noel's questions on access limits and on changes to the freight system were open. The evidence does not show who signs or when a decision is due.

    Ardfinnan Freight Services / BG-Demo – DiscoveryArdfinnan Freight Services / BG-Demo – DemoArdfinnan Freight Services Adapts to Regulatory Changes

    Made from 2 calls · 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 26 May 2026eventRevenue leaders roundtable Alice Brewer, Kofi Mensah, Ellie Rowcliffe, Derek Imrie, Priti Marsden, Brendan O'Mahony, Natasha Pryor, Imran Hussain, Daan Visser, Ruben Dekker, Andrew Pickering, Allison Pereira, Cian O'Leary, Shane Twomey, Dylan Price, Jonathan Marsden, Anita Mistry, Luke Oakes, Lindsay Pallister, Hector Villarreal, Diarmuid Kenny, Jens Maes, Jas Dhillon, Darragh Quinlan, Laurent Brisset, Rebecca Nuttall, Dan Kitching, Rebecca Ainsworth, Gillian Thewlis, Stuart Kitson, Thijs Brouwer, Julia Obermaier, Bas Vermeulen, Alexandra Peck, Margaret Crisp, Lynne Featherstone, Frank DeLuca, Birgit Wolff, Kylie Dwyer, Erik Wallin, Wesley Calhoun, Priscilla Adams, Suresh Pillai, Darryl MacKinnon, Jess Mitchell, Fiona Ingham, Vicky Eccles, Ed Kershaw, Desmond Oyelaran, Shauna Pettibone, Douglas Forsyth, Femi Olatunji, Joost van der Linden, Mirjam Hendriks, Ailsa Dunlop, Petra Lüders, Julia HartmannAlice BrewerKofi MensahEllie Rowcliffe+54
  • 19 Jun 2025eventBG-Demo webinar Alice Brewer, Toby Underwood, Noel Cronin, Melvin Goh, Patricia Gleave, Asif Jagger, Josh Pearce, Elaine Turvey, Jasmine Coleman, Donal Coughlan, Clive Wardle, Rakesh Solanki, Emma Haworth, Ian Fairclough, Lindsay Pallister, Nathan Booth, Glenys Routledge, Gavin Tyldesley, Julie Wardhaugh, Jolien van Dijk, Wim Goossens, Rebecca Ainsworth, Richard Lazenby, Nigel Fairbrother, Fraser Moncrieff, Monique Jefferson, Giles Brockway, Faye Metcalfe, Ade Ogunleye, Deepa Chauhan, Bernadette Lowry, Bryony Searle, Declan Moran, Ronan Healy, Petra LüdersAlice BrewerToby UnderwoodNoel Cronin+32
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Rebecca Ainsworth, Richard Lazenby, Trevor Bulmer, Bryony Vosper, Ronan Mulcahy, Lewis Tait, Lars Bach, Hui Min Tan, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+40
  • 23 Jan 2025email threadCommercial, Ardfinnan Lewis Kerr, Owen Tallis, Brendan O'Mahony, Grainne LynchArdfinnan Freight Services logoLewis KerrOwen TallisBrendan O'Mahony+1
  • 22 Jan 2025callArdfinnan Freight Services / BG-Demo – Negotiation Lewis Kerr, Owen Tallis, Brendan O'Mahony, Grainne LynchArdfinnan Freight Services logoLewis KerrOwen TallisBrendan O'Mahony+1
  • 14 Jan 2025email threadArdfinnan Freight Services, next steps Lewis Kerr, Brendan O'MahonyArdfinnan Freight Services logoLewis KerrBrendan O'Mahony
  • 3 Jan 2025email threadProposal, Ardfinnan Lewis Kerr, Grainne LynchArdfinnan Freight Services logoLewis KerrGrainne Lynch
  • 3 Jan 2025documentArdfinnan Freight Services - Proposal Tom AshdownArdfinnan Freight Services logoTom Ashdown
  • 3 Jan 2025callArdfinnan Freight Services / BG-Demo – Proposal Lewis Kerr, Grainne LynchArdfinnan Freight Services logoLewis KerrGrainne Lynch
  • 30 Dec 2024documentArdfinnan Freight Services - Proposal v1 Tom AshdownArdfinnan Freight Services logoTom Ashdown
  • 24 Dec 2024documentArdfinnan Freight Services - Security Questionnaire Hannah LoweArdfinnan Freight Services logoHannah Lowe
  • 20 Dec 2024callArdfinnan Freight Services / BG-Demo – Demo Lewis Kerr, Hannah Lowe, Grainne Lynch, Noel CroninArdfinnan Freight Services logoLewis KerrHannah LoweGrainne Lynch+1
  • 5 Dec 2024callArdfinnan Freight Services / BG-Demo – Discovery Lewis Kerr, Grainne Lynch, Brendan O'MahonyArdfinnan Freight Services logoLewis KerrGrainne LynchBrendan O'Mahony
  • 26 Nov 2024newsArdfinnan Freight Services Adapts to Regulatory Changes Ardfinnan Freight Services logo
  • 13 Nov 2024dealArdfinnan Freight Services – New Tom Ashdown, Grainne LynchArdfinnan Freight Services logoTom AshdownGrainne Lynch
  • 18 Jan 2024eventBG-Demo webinar Nell Ashcombe, Claire Haddon, Toby Underwood, Zoe Nuttall, Brendan O'Mahony, Wei Ling Tan, Toby Mellor, Inge de Boer, Alison Mawdsley, Alejandro Fuentes, Vincent Ackerley, Raymond Okonkwo, Carys Pugh, Robin Gittins, Samina Akram, Suresh Pillai, Neha Kapoor, Luke Allott, Philip Annear, Wes Jago, Lauren Pilkington, Nils Behrens, Jade KenwrightNell AshcombeClaire HaddonToby Underwood+20
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Ardfinnan Freight Services' pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 11 AI summaries of 12 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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