B-Viz
Irwell Payroll Services logo

Irwell Payroll Services

Lost£0

AI facts

As at Fri 9 Oct 2026

Irwell Payroll Services, a Bolton payroll bureau, has no order form, no invoices and £0 ARR. Its one deal, a new Starter deal at £26k with an annual value of £20k, was closed lost on 1 Nov 2024 for no decision. There is no platform tenant, so no usage is recorded. No deal, renewal or call is open. The proposal dated 30 Aug 2024 is stored as final but is unsigned, and the last interaction was on 1 Oct 2024.

Read from 4 calls · 1 deals · 3 people · 2 documents, newest 1 Oct 24

Profile

Updated 9 Oct 26
  • IndustryPayroll servicesSource: CRM company record
  • Websiteirwell.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityBoltonSource: CRM company record
  • Size120 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost for no decision on 1 Nov 2024 and no interaction is recorded since the 1 Oct 2024 call. Keith Partington found the price steep. A re-approach through Dawn Hindle is possible, now at the v2 Starter list of £22k.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact1 Oct 2024Call: Irwell Payroll Services / BG-Demo – Negotiation · 738 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Dawn Hindle to book a discovery call that reopens a Starter conversation priced from the v2 list of £22k. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Irwell Payroll Services through Dawn Hindle, the former champion, with a fresh Starter conversation priced from the v2 list of £22k. The only deal closed lost for no decision on 1 Nov 2024, and nothing has been recorded since.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Irwell Payroll Services' only deal, a new Starter deal at £26k, closed lost on 1 Nov 2024 for no decision, and nothing is recorded since 1 Oct 2024. Tom Ashdown should reopen it through Dawn Hindle at the v2 Starter list of £22k.

Lost: Irwell Payroll Services' only deal, a new Starter deal at £26k, closed lost on 1 Nov 2024 for no decision. There is no order form, invoice or ARR, and the 30 Aug 2024 proposal is unsigned.

There is no platform tenant, so there is no usage to read. Priya Raman held all four calls and left BG-Demo on 28 Aug 2026; Dawn Hindle, the champion, and Keith Partington, Managing Director, attended three each.

The last recorded interaction was the 1 Oct 2024 negotiation call, and there are no tickets. The main risk is price: Keith found the earlier price steep, and any new offer starts from the v2 Starter list of £22k.

Tom Ashdown, the active CRM owner, should contact Dawn this week to book a discovery call, after Owen Tallis agrees the pricing stance. Both steps were due by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Irwell Payroll Services has no order form and no ARR. Its one deal, a new Starter deal at £26k, was closed lost on 1 Nov 2024 for no decision. The deal owner is not active in HR. There are no invoices.

  • No order form, no ARR, no billing
  • Deal closed lost for no decision
  • Deal owner no longer active in HR
The analysis

Recurring revenue: there is no ARR on record because no order form has started. The CRM shows ARR of £0 and stage lost, matching the invoiced run rate of £0 and order-form ARR of £0.

Next commitment: none. There is no renewal and no open deal.

Billing: there are no invoices, so nothing is owed, overdue or disputed.

Deals: the new Starter deal had an amount of £26k and an annual value of £20k. It was closed lost on 1 Nov 2024 for no decision. The owner, Priya Raman, is not an active employee in HR, so the record has no active owner.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q4 2024

    Q4 2024: first-year price negotiation

    One read: the 1 Oct 2024 negotiation call. Keith Partington was keen but found the price steep and was moved to a first-year-only figure of twenty-three five hundred. Signature was not shown.

    The analysis

    This period holds one read, the 1 Oct 2024 negotiation call between Irwell Payroll Services and BG-Demo.

    Negotiation: Priya Raman and Owen Tallis took Keith Partington, Managing Director, through the order form. Keith asked for the low twenty thousands and was moved to twenty-three five hundred as a final number.

    Customer view: Keith said the team loves what the brain can do, but the price is steep for a small payroll bureau. He called the revised figure "better" and "fair enough", and said he signs for the company.

    Commercial: The discount is first-term only. Priya told Keith the price returns to £20k in year two, so the renewal price conversation is already set up.

    Open at the end: The evidence does not show whether the order form was signed. Keith tied signature to the price moving and to a year-end go-live, and Priya was to send the revised quote the day after the call.

    Made from 1 call

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2024

    Q3 2024: discovery to Starter proposal

    Three calls took Irwell Payroll Services from discovery to an unsigned Starter proposal at £26k for year one. Interest was positive, but the managing director queried year-two cost and exit clauses, and no decision is shown.

    The analysis

    Discovery: On 1 Jul 2024 Priya Raman ran discovery with managing director Keith Partington and operations manager Dawn Hindle. Staff search Xero, a payroll database, Zendesk and a CRM by hand, and Keith said faster answers would let them handle more clients without hiring.

    Demo: On 30 Jul 2024 Hannah Lowe demoed on sample payroll and client data to Dawn and Ashleigh Nuttall, who want headcount trends by client. Priya quoted £26k for year one, but her go-live and signing dates did not line up, and Keith was absent.

    Proposal: On 2 Sep 2024 Priya walked Keith and Dawn through the Starter proposal at £26k for year one, with no implementation fee in year two. Keith asked about year-two cost and exit clauses and wanted to read the full document.

    People: Keith is the decision-maker, Dawn the working champion, Ashleigh a user voice on trends.

    Open at the end: The proposal was unsigned. The evidence does not show whether Irwell signed by the 1 Nov 2024 target. Dawn's question about adding connectors points to a possible Growth conversation.

    Made from 3 calls

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Irwell Payroll Services' pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 4 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only