B-Viz
Fosdyke Packaging logo

Fosdyke Packaging

Lost£0

AI facts

As at Fri 9 Oct 2026

Fosdyke Packaging, a Leicester manufacturer, has no contract with BG-Demo: two Starter proposals of 24 Sep 2025 and 29 Sep 2025 at £20k a year plus £6,000 implementation were never executed. There is no tenant, so no usage is on record. The only deal, a new-business Starter deal of £26k, closed lost on 31 Oct 2025 with the reason chose_competitor, and nothing is open. A news item reported an unnamed senior leadership appointment effective 19 Jun 2026.

Read from 4 calls · 8 email threads · 1 news items · 1 deals · 3 people · 2 documents, newest 19 Jun 26

Profile

Updated 9 Oct 26
  • IndustryManufacturingSource: CRM company record
  • Websitefosdyke.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeicesterSource: CRM company record
  • Size420 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only Starter deal closed lost on 31 Oct 2025 to a competitor after Beth Varley cited a lower pitch, and there has been no contact since 27 Oct 2025. The unnamed senior appointment of 19 Jun 2026 is a possible reason to re-approach.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact27 Oct 2025Email: BG-Demo webinar invitation · 347 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown emails Sam Entwistle to ask who took the senior post effective 19 Jun 2026, answers his unanswered contract value and payment terms request, and offers a short call with Beth Varley. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should write to Sam Entwistle asking who took the senior post effective 19 Jun 2026 and finally answer his unanswered request for contract value and payment terms. There has been no contact since 27 Oct 2025, after the Starter deal was lost to a competitor.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Fosdyke Packaging's only Starter deal of £26k closed lost to a competitor on 31 Oct 2025, with no order form or invoices. There has been no contact since 27 Oct 2025. Tom Ashdown is to reopen with Sam Entwistle on the 19 Jun 2026 appointment.

Lost: Fosdyke Packaging never signed. Its only deal, a Starter deal of £26k, closed lost on 31 Oct 2025, and the final Starter proposal of 29 Sep 2025 at £20k a year plus £6,000 implementation was never executed.

There is no tenant, so no usage or ticket history exists. Tom Ashdown worked with Sam Entwistle, Head of Business Systems, and Beth Varley, Finance Director, and Beth accepted a two-year term verbally on 15 Oct 2025.

The deal went to a competitor's lower pitch, and Sam's request for contract value and payment terms got no BG-Demo reply. There has been no contact since 27 Oct 2025, and a senior appointment was reported effective 19 Jun 2026.

Tom should email Sam by 9 Oct 2026 to answer that request, ask who took the senior post and offer a short call with Beth, with Owen Tallis agreeing the price response.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, deal lost to a competitor

Standing No invoices

No ARR and no billing. The only deal, a new-business Starter deal, closed lost on 31 Oct 2025 with the reason chose_competitor. Nothing is open.

  • Starter deal closed lost on 31 Oct 2025
  • Lost reason: chose_competitor
  • No order form, no billing
The analysis

Recurring revenue: No order form has started, so there is no ARR on record. The CRM stage is lost and the CRM ARR is £0.

Next commitment: None. No deal is open.

Billing: There are no invoices, so nothing is overdue or disputed.

Deals: The new-business Starter deal had amount £26k and annual value £20k. It closed lost on 31 Oct 2025 with the lost reason chose_competitor. Its owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: unnamed senior appointment reported

    One read in the period: a news item on a senior leadership appointment at Fosdyke Packaging, effective 19 Jun 2026. It names no person or role, so the effect on the account is unknown.

    The analysis

    This period holds one read, a news item. There were no calls, email threads or tickets in the quarter.

    People: Manufacturing UK Weekly reported a senior leadership appointment at Fosdyke Packaging, effective from 19 Jun 2026. The item names neither the person nor the function.

    Signal: a spokesperson said the new role will strengthen operational focus. The read judges this worth raising at the next call, as a new senior person may want to review data and reporting. It rates the significance as medium and the importance as neutral.

    Open at the end: the identity and remit of the appointee were not known. The read suggests asking the customer contact who was appointed and arranging an introduction if the role touches the brain. The read also notes a risk that a new leader questions existing tools and spend before seeing the value of the brain, and an opportunity to show how it supports performance questions.

    The evidence does not show any customer reaction, any change in usage or any commercial step in the quarter.

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2025

    Q4 2025: Starter terms agreed verbally

    Fosdyke Packaging moved from proposal scheduling to a verbal two-year Starter deal at a locked price on 15 Oct 2025. The amended order form was still to be sent and signed. A rival's lower pitch kept price sensitivity live.

    The analysis

    Proposal: On 8 Oct 2025 Tom Ashdown asked Beth Varley, Finance Director, for a proposal and commercial terms conversation. Beth offered Monday or Tuesday and Tom proposed Tuesday at 10:00, but her confirmation is not in the thread.

    Negotiation: On 15 Oct 2025 Beth said another software company had pitched lower and asked for movement on price. Owen Tallis held the discount, saying twenty-five-five already includes a fifteen percent discount, and offered a two-year term at the same price.

    Decision: Beth accepted the two-year option because it removes uncertainty at renewal. She needs to loop in her finance team but sees no blocker, and she aimed to sign by the end of October.

    Implementation: On 16 Oct 2025 Sam Entwistle asked how BG-Demo connects to existing systems and about the timeline. Tom's reply promised broad integration and a four week implementation, and Sam then asked for a written summary of contract value and payment terms for Beth.

    Other: On 27 Oct 2025 Alice Brewer invited Fiona Fairclough, Client Services Manager, to a 20 Nov 2025 webinar. Fiona did not reply in the thread.

    Open at the end: the two-year order form was verbal agreement only, and the amended copy was still to be sent and signed. The thread shows no BG-Demo reply to the terms summary request. The Starter connector limit had not been checked against the systems Fosdyke needs. Beth also learnt that Starter has no credit for late data refresh, only for availability at five percent.

    Made from 1 call · 3 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2025

    Q3 2025: cold outreach to Starter proposal

    Fosdyke Packaging moved from a cold approach on 15 Aug 2025 to a Starter proposal on 30 Sep 2025. Interest was positive, but Beth Varley cited budgets and approvals, and nothing was signed by the end of the period.

    The analysis

    Outreach: Tom Ashdown approached Sam Entwistle cold on 15 Aug 2025. Sam replied on 19 Aug 2025 that it could be interesting because the team juggles multiple systems.

    Discovery: On the 26 Aug 2025 call, Sam and Beth Varley described order, production and invoice data spread across four systems. Tom quoted £26k for year one on Starter, and the ERP was not named.

    Demo: Tom asked for a demo slot on 11 Sep 2025 and Sam replied on 15 Sep 2025. The 15 Sep 2025 demo was held with Sam and Fiona Fairclough, who found it "really useful".

    Pricing: Tom quoted £6,000 implementation plus £20k a year. Sam called it "in the ballpark" and said he would run it past the team.

    Proposal: On 24 Sep 2025 Tom said he would prepare a proposal, and Sam offered Thursday morning on 29 Sep 2025. The 30 Sep 2025 call covered one team, 15 users, four connectors, 90 days' notice and 99.5% availability.

    Marketing: Alice Brewer invited Sam to the Amsterdam conference on 8 Oct 2025 and to a 16 Oct 2025 webinar. Sam did not reply to either.

    Open at the end: Beth said the timeline was tight and asked to come back after reading the written proposal. No commitment or signed paper is recorded, and the evidence does not show who signs.

    Made from 3 calls · 5 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 19 Jun 2026newsFosdyke Packaging Strengthens Senior Leadership Fosdyke Packaging logo
  • 20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Dale Pickles, Niamh Fahy, Marloes Hendriks, Toby Westwood, Callum Rix, Ellie Marchant, Jenny Trethewey, Kayleigh Pounder, Gráinne Lynch, Hugo Fawcett, Ida Mortensen, Raj Bhogal, Faye Lund, Anders Holm, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian BeckerAlice BrewerHarriet GaleLorna Wishart+41
  • 27 Oct 2025email threadBG-Demo webinar invitation Alice Brewer, Fiona FaircloughFosdyke Packaging logoAlice BrewerFiona Fairclough
  • 16 Oct 2025email threadTerms and implementation details Tom Ashdown, Owen Tallis, Beth Varley, Sam EntwistleFosdyke Packaging logoTom AshdownOwen TallisBeth Varley+1
  • 16 Oct 2025eventBG-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Anouk Zijlstra, Robin Hatherell, Mairead Hurley, Siân Pritchard, Morven Tait, Heather Gillespie, Lindsey Ward, Daan Visser, Janice Haddon, Anita Mistry, Maeve Doherty, Layla Mansour, Leanne Moss, Hugh Fenton, Philip Nuttall, Ashok Patel, Mark Heywood, Michelle Pomeroy, Liz Waddington, Bas Vermeulen, Lynne Featherstone, Narelle Fitzpatrick, Ida Mortensen, Anders Thomsen, Raj Bhogal, Luke Kershaw, Sara Forsberg, Sam Entwistle, Jess Ferrand, Morag Cowie, Graeme Charlton, Hamish Crawford, Iain Lumsden, Joanne Unwin, Sue DitchfieldAlice BrewerClaire HaddonToby Underwood+35
  • 15 Oct 2025callFosdyke Packaging / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Beth Varley, Sam EntwistleFosdyke Packaging logoTom AshdownOwen TallisBeth Varley+1
  • 8 Oct 2025email threadLet's discuss the proposal Tom Ashdown, Beth VarleyFosdyke Packaging logoTom AshdownBeth Varley
  • 8 Oct 2025eventData leaders conference (BG-Demo stand) Alice Brewer, Kofi Mensah, Mark Siddall, Sven Hoffmann, Dean Furlong, Glenys Routledge, Fraser Moncrieff, Ailsa Pringle, Troy Henderson, Sally Bettinson, Sofie Bech, Nicole Hayes, Sam Entwistle, Wes Jago, Mirjam Hendriks, Vikram SethiAlice BrewerKofi MensahMark Siddall+13
  • 30 Sep 2025email threadBG-Demo webinar invitation Alice Brewer, Sam EntwistleFosdyke Packaging logoAlice BrewerSam Entwistle
  • 30 Sep 2025callFosdyke Packaging / BG-Demo – Proposal Tom Ashdown, Sam Entwistle, Beth VarleyFosdyke Packaging logoTom AshdownSam EntwistleBeth Varley
  • 29 Sep 2025documentFosdyke Packaging - Proposal Tom AshdownFosdyke Packaging logoTom Ashdown
  • 24 Sep 2025email threadBG-Demo proposal Tom Ashdown, Sam EntwistleFosdyke Packaging logoTom AshdownSam Entwistle
  • 24 Sep 2025documentFosdyke Packaging - Proposal v1 Tom AshdownFosdyke Packaging logoTom Ashdown
  • 21 Sep 2025email threadData leaders conference invitation Alice Brewer, Sam EntwistleFosdyke Packaging logoAlice BrewerSam Entwistle
  • 18 Sep 2025eventBG-Demo webinar Alice Brewer, Jodie Sims, Robin Hatherell, Katie Halsall, Doug Fairweather, Hugh Firth, Heather Gillespie, Lindsey Ward, Helen Varley, Lee Garside, Paula Rennie, Kristin Lindahl, Rakesh Solanki, Asif Nuttall, Simon Ashworth, Charles Braithwaite, Douglas Entwistle, Niamh Fahy, Jenny Trethewey, Sofie Bech, Samina Akram, Dawn Spowage, Terence Bradley, Fiona Fairclough, Ian Dobson, Jonas Albrecht, Mark Dodds, Joost van der LindenAlice BrewerJodie SimsRobin Hatherell+25
  • 15 Sep 2025callFosdyke Packaging / BG-Demo – Demo Tom Ashdown, Hannah Lowe, Sam Entwistle, Fiona FaircloughFosdyke Packaging logoTom AshdownHannah LoweSam Entwistle+1
  • 11 Sep 2025email threadWhen works for the demo? Tom Ashdown, Sam EntwistleFosdyke Packaging logoTom AshdownSam Entwistle
  • 26 Aug 2025callFosdyke Packaging / BG-Demo – Discovery Tom Ashdown, Sam Entwistle, Beth VarleyFosdyke Packaging logoTom AshdownSam EntwistleBeth Varley
  • 15 Aug 2025email threadYour data systems Tom Ashdown, Sam EntwistleFosdyke Packaging logoTom AshdownSam Entwistle
  • 8 Aug 2025dealFosdyke Packaging – New Tom Ashdown, Sam EntwistleFosdyke Packaging logoTom AshdownSam Entwistle

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Fosdyke Packaging's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 15 AI summaries of 16 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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