B-Viz
Thornwick Haulage logo

Thornwick Haulage

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Thornwick Haulage, a Hull logistics firm, has no contract, tier or invoices with BG-Demo, and ARR is £0 on every measure. Tom Ashdown quoted Starter after a discovery call on 28 Nov 2023, and the final proposal of 12 Feb 2024 priced a £20k subscription plus £6,000 implementation. No platform usage is recorded. The only deal was closed lost on 22 Mar 2024 after the prospect chose a competitor, and the last interaction was on 7 Mar 2024.

Read from 3 calls · 2 email threads · 1 deals · 3 people · 2 documents, newest 7 Mar 24

AImade from

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitethornwick.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityHullSource: CRM company record
  • Size380 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost to a competitor on 22 Mar 2024 and no interaction is recorded since 7 Mar 2024. Emma Firth, the Finance Director, pressed on price. A future approach would be a fresh conversation led by Tom Ashdown.

SignalsFinance readDocument roll-upQ4 2023 digestQ1 2024 digestEmma Firth

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact7 Mar 2024Email: BG-Demo webinar, 21 Mar 2024 · 946 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown emails Dan Firth to offer a demo of the finance connector on Thornwick Haulage's own data and to ask which competitor they chose. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen the conversation with Dan Firth, the former champion, around the finance connector he asked about. Learn which competitor won on 22 Mar 2024, and prepare v2 Starter pricing for Emma Firth's cost question.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Thornwick Haulage never signed. Its only Starter deal closed lost to an unnamed competitor on 22 Mar 2024, and nothing is on record since 7 Mar 2024. Tom Ashdown is to reopen the conversation with Dan Firth around the finance connector.

Lost: Thornwick Haulage never signed. Its only deal, at Starter, closed lost to an unnamed competitor on 22 Mar 2024; the 12 Feb 2024 final proposal of £20k a year plus £6,000 implementation was never executed.

No usage or tickets are recorded, since no tenant existed. Tom Ashdown held three calls; Dan Firth, Head of Insight and the CRM champion, joined all three, and Emma Firth, the Finance Director, asked twice what the subscription costs.

Nothing is on record since an unanswered webinar invitation of 7 Mar 2024, so the relationship is going cold. The main risk is that the winning competitor is unnamed, so any approach starts blind.

Tom Ashdown should email Dan by 9 Oct 2026, offering a finance connector demo on their own data and asking which competitor won, with a v2 Starter quote of £22k plus £6,000 implementation ready for Emma.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

No ARR and no invoices. The only deal, a new Starter deal, was closed lost on 22 Mar 2024 after the prospect chose a competitor. The CRM stage is lost.

  • No order form, no ARR, no billing
  • Only deal closed lost to a competitor on 22 Mar 2024
The analysis

Recurring revenue: no order form has started, so there is no ARR and never has been.

Next commitment: none. There is no contract, renewal or open deal.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the new Starter deal had an amount of £26k and an annual value of £20k. It is closed lost with the reason chose_competitor, and the evidence does not name the competitor. Its owner, Tom Ashdown, is active in HR. CRM ARR, the invoiced run rate and order-form ARR are all £0.

Thornwick Haulage – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2024

    Q1 2024: Starter demo and proposal, no order

    Thornwick Haulage saw a Starter demo on 4 Jan 2024 and a proposal walk-through on 15 Feb 2024. The Firths said they would review it. A webinar invitation on 7 Mar 2024 had no reply. No order form is shown.

    The analysis

    Demo: On 4 Jan 2024 Tobias Renwick demoed on Thornwick's own Salesforce and call recorder data to Dan Firth and Nicola Ellwood. Both were comfortable, and Dan asked about data security and a finance connector.

    Commercial: Dan said Emma, the Finance Director, would want terms in writing, and Tom Ashdown agreed to send a proposal by end of week. Emma was not on the demo and had not seen terms.

    Proposal: On 15 Feb 2024 Tom walked Dan and Emma Firth through the Starter proposal. Emma asked twice what the subscription costs, and Tom gave £20k for the subscription and £6,000 for implementation.

    Terms: The proposal matched Starter: four connectors, fifteen users, four weeks to implement and 99.5% availability. Dan asked about adding users or connectors later, which Tom said is invoiced as an amendment.

    Outreach: On 7 Mar 2024 Nell Ashcombe invited Nicola to a webinar on 21 Mar 2024. The thread holds no reply, so interest and attendance are not shown.

    Open at the end: The Firths said they would review the proposal and reply. The evidence does not show an order form, a decision or a date for one. Dashboards sit at Growth tier and above, so a Starter fit means natural-language search only.

    Thornwick Haulage / BG-Demo – DemoThornwick Haulage / BG-Demo – ProposalBG-Demo webinar, 21 Mar 2024

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2023

    Q4 2023: discovery stage, Starter priced

    Two reads: a 24 Nov 2023 email asking for a discovery call, then the 28 Nov 2023 discovery call. Thornwick Haulage described siloed data, Starter was priced and a demo on their own data was agreed for early January.

    The analysis

    Outreach: On 24 Nov 2023 Tom Ashdown emailed Dan Firth asking for a discovery call to understand Thornwick's data setup. The thread holds no customer reply.

    Discovery: The 28 Nov 2023 call took place with Dan Firth and Emma Firth. Dan described a CRM, call recorder, finance system and spreadsheets that do not talk to each other.

    Customer view: Emma called it a pure time cost on work that is not strategic. Data ownership in their own Snowflake account was important to them, and the read's sentiment is positive.

    Commercial: Tom quoted Starter at £26k all-in for the first year, with four connectors and up to fifteen users. No objection to price was raised.

    Open at the end: A one-pager from Tom to Dan and Emma, and a demo on Thornwick's own systems in early January. The evidence does not show a budget holder or a decision date beyond that demo.

    Thornwick Haulage / BG-Demo – DiscoveryDiscovery call

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 24 Feb 2026eventRevenue leaders roundtable Alice Brewer, Joost Verbeek, Douglas Baird, Craig Oduya, Lachlan Nguyen, Luis Herrera, Jo Fowler, Inge de Boer, Kofi Asamoah, Joanne Feeney, Natasha Greaves, Adrian Mellor, Daan Visser, Fleur Jansen, Marloes de Vries, Sunita Bains, Ethan Brody, Deirdre Barry, Dylan Price, Tina Goddard, Emma Haworth, Ian Fairclough, Colin Airey, Philipp Schulz, Clodagh Fitzgerald, Grant Mattner, Ruth Ackroyd, Stuart Kenyon, Eilidh Rutherford, Oliver Kirkby, Tracy Bullock, Jill Heron, Wim Goossens, Karen Oxley, Ciaran Doherty, Lauren Bickerstaff, Sarah Dodds, Bart Huisman, Ailsa Pringle, Lynn Staniforth, Kayleigh Pounder, Troy Henderson, Chantelle Errington, Waqas Hanif, Annika Lund, Jonas Hofmann, Nicola Ellwood, Ian Greenhalgh, Kyle Jenkins, Rashid Suwaidi, Polly Illingworth, Malcolm Ridgway, Ruud Verhoeven, Bas Kuijpers, Ingrid Solberg, Kyle Brandvold, Wouter BrouwerAlice BrewerJoost VerbeekDouglas Baird+54
  • 12 Mar 2025eventData leaders conference (BG-Demo stand) Sofia Marchetti, Nate Feldman, Saira Khalid, Shaun Godley, Elliot Kirkby, Fergal Desmond, Alan Rennie, Lee Garside, Karen Midgley, Markus Krause, Dan Firth, Sam Nuttall, Anjali Desai, Kirsteen Boyd, Trevor MayhewSofia MarchettiNate FeldmanSaira Khalid+12
  • 17 Oct 2024eventBG-Demo webinar Sofia Marchetti, Rajesh Mistry, Nate Feldman, Elliot Allott, Sam Yates, Brianna Ocampo, Asif Jagger, Ian Prendergast, Lee Garside, Cerys Llewellyn, Huw Bevan, Owain Jenkins, Clive Wardle, Deborah Gowland, Tariq Hussain, Diane Cropper, Jill Heron, Tariq Mahmood, Irene Coulson, Claudia Becker, Anders Thomsen, Faye Lund, Bas Timmermans, Dan Firth, Neha Kapoor, Jess Ferrand, Lauren Pilkington, Declan Moran, Fraser McAllister, Iain LumsdenSofia MarchettiRajesh MistryNate Feldman+27
  • 21 Mar 2024eventBG-Demo webinar Nell Ashcombe, Mark Siddall, Imogen Hartley, Moira Sinclair, Kirsty Rigby, Neil Entwistle, Olivier Delmotte, Phoebe Lacey, Méabh Crowley, Nadeem Qureshi, Tina Goddard, Nathan Booth, Lukas Hartwig, Sanjay Krishnan, Katharina Huber, Ailsa Pringle, Holly Garside, Christine DiNardo, Nicola Ellwood, Marie Goossens, Wes Jago, Ailsa Dunlop, Trevor Mayhew, Petra Lüders, Pauline Metcalfe, Liam Corner, Florian BeckerNell AshcombeMark SiddallImogen Hartley+24
  • 7 Mar 2024email threadBG-Demo webinar, 21 Mar 2024 Nell Ashcombe, Nicola EllwoodThornwick Haulage logoNell AshcombeNicola Ellwood
  • 15 Feb 2024callThornwick Haulage / BG-Demo – Proposal Tom Ashdown, Dan Firth, Emma FirthThornwick Haulage logoTom AshdownDan FirthEmma Firth
  • 12 Feb 2024documentThornwick Haulage - Proposal Tom AshdownThornwick Haulage logoTom Ashdown
  • 7 Feb 2024documentThornwick Haulage - Proposal v1 Tom AshdownThornwick Haulage logoTom Ashdown
  • 4 Jan 2024callThornwick Haulage / BG-Demo – Demo Tom Ashdown, Tobias Renwick, Dan Firth, Nicola EllwoodThornwick Haulage logoTom AshdownTobias RenwickDan Firth+1
  • 28 Nov 2023callThornwick Haulage / BG-Demo – Discovery Tom Ashdown, Dan Firth, Emma FirthThornwick Haulage logoTom AshdownDan FirthEmma Firth
  • 24 Nov 2023email threadDiscovery call Tom Ashdown, Dan FirthThornwick Haulage logoTom AshdownDan Firth
  • 19 Oct 2023dealThornwick Haulage – New Tom Ashdown, Dan FirthThornwick Haulage logoTom AshdownDan Firth
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Thornwick Haulage's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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