Ulleskelf Garden Centres / BG-Demo – Proposal
Callcompleted
Ulleskelf Garden Centres · 29 Dec 2025 10:00
Sophie Ling took Jackie Seed and Finance Director Terence Bradley through a £56k Growth proposal. Terence said he is not signing at that number and expects a written reply. Jackie wants a January decision.
What was said
What this says
As at Fri 9 Oct 2026Sophie Ling took Jackie Seed and Finance Director Terence Bradley through a £56k Growth proposal. Terence said he is not signing at that number and expects a written reply. Jackie wants a January decision.
What happened: Sophie presented the proposal at £56k on the Growth tier, ex VAT, assuming a pilot with the group office and one centre first. Terence asked for a line-by-line breakdown and the terms in writing.
Customer view: Terence said he is not signing at the number on the page and expects a reply in writing. Jackie backed the pilot and a January decision, and asked Terence not to go into terms on the call.
Commercial: Sophie cannot move price without her manager. The figure is an open proposal, not executed paper.
Watch: Terence calls her January signing target aggressive. The evidence does not show a discount being offered or agreed.
Themes
As at Fri 9 Oct 2026Theme
Proposal price negotiation
Importance
renewal
Sentiment
mixed
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Sophie to send the line-by-line breakdown and order form on the day of the call.
- Sophie to take the price question to her manager and reply to Terence in writing.
- Sophie to book the follow-up call with Terence's team after the year end.
Risks
As at Fri 9 Oct 2026- Terence Bradley is not signing at the proposal price and expects a written reply.
- Sophie Ling cannot move price without her manager, so a slow reply could stall the January decision.
- Terence called signing by the end of January aggressive.
Opportunities
As at Fri 9 Oct 2026- Jackie Seed supports the pilot with the group office and one centre, then the remaining centres.
- A Growth tier deal under the standard order form is still live with a January decision window.
Transcript
Sophie LingMorning both. Can you hear me all right? I hope you had a good Christmas.
Jackie SeedMorning Sophie. Yes, we did, thanks. Quiet, mostly. Terence has been on the phone since eight, so we'll see.
Terence BradleyI'm here. Sorry. It's the year end, everything's on fire.- Sophie LingNo problem. I know the timing is awkward, so I'll keep it tight. I'd like to take you through the proposal, answer your questions, and agree the next step.
- Terence BradleyGood. Send it over, then, and I'll tell you where it falls down.
- Sophie LingIt's on screen now. The total on the proposal is £56,000 on the Growth tier.
- Terence BradleyIs that ex VAT?
- Sophie LingYes, everything we quote is ex VAT. Let me take you through the breakdown so you can see line by line what's in that total.
- Terence BradleyGo on. I'm listening, but I'm writing things down while you talk.
- Sophie LingFine. The total is for the whole arrangement, and the breakdown is on page two.
- Jackie SeedCan I ask about the centres first? I want to know the pilot's in there.
- Sophie LingYes, the proposal assumes a pilot with the group office and one centre first, then the rest. I'd like to confirm that with you before we go further.
- Jackie SeedThat's what we discussed. Good.
- Terence BradleyMm. I need to see the breakdown before I say anything about the figure itself. Can you send it in writing?
- Sophie LingI'll send it today. Would you like it broken down by line, or as a single total with a note?
- Terence BradleyBy line, please. And I'll want the terms in the same document. Is it on the standard terms?
- Sophie LingIt's on our standard order form, yes. Any changes would be in writing, and I'd want them agreed in the same document.
- Jackie SeedTerence, don't go into the terms on the call. We'll read them when they arrive.
- Terence BradleyI'll read them when they arrive. I'm just asking.
- Jackie SeedSophie, you've frozen. Can you hear us?
- Sophie LingYes, sorry, I'm back. Where were we?
- Terence BradleyThe breakdown. And the timing. Jackie wants to start before spring.
- Jackie SeedYes. Realistically we'd want the pilot running in the new year, so the decision has to land in January.
- Sophie LingJanuary works for the decision. I'd want to sign by the end of January if we can, so the pilot can start soon after.
- Terence BradleyThat's aggressive, but I see why.
- Sophie LingI'll be honest, it depends on getting the paperwork back. I'd rather promise we'll move quickly than promise a date I can't keep.
- Terence BradleyCan we talk about movement on the price? I'm not signing at the number on the page.
- Sophie LingAny movement on price has to go through my manager, so I can't move it on this call and I'd rather not guess.
- Terence BradleyThen tell him the figure's on the table, and I'll expect a reply in writing.
- Jackie SeedFair. Terence, can we just agree the next step?
- Terence BradleyYes. Breakdown in writing, and a call with my team after the year end.
- Sophie LingGood. I'll send the breakdown and the order form today, and I'll book the follow-up call for after the year end.
- Jackie SeedThat's fine by me.
- Terence BradleyMake it the week after, then. I'll be out for two days next week.
- Sophie LingDone. I'll hold a slot after the year end and send the invite.
- Jackie SeedRight. Anything else?
- Sophie LingNo, I think we've covered it. Thank you both, I'll send everything over today.
- Terence BradleyThanks. Speak to you soon.
- Jackie SeedBye Sophie. Happy new year, which I've not said yet.
- Sophie LingHappy new year both. Bye.
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