What was said
What this says
As at Fri 9 Oct 2026Marieke Verbeek and CFO Hans Kok described four screens, hand reconciliation of the order book and a wish to decide by 11 Dec 2026. Hans wants payback shown and the money breakdown sent to him directly.
What happened: Matteo Ricci held a discovery call on 17 Aug 2026. Marieke's team answers dealers from four different screens, and Hans's team reconciles the order book by hand each month.
Customer view: Hans wants the tool to explain differences between the order book and the accounting system. His board needs to see the payback first, not the features.
Commercial: Matteo pointed to the Growth tier for sales, customer service and warehouse teams. Hans asked whether sixty-two thousand is the annual fee or the whole deal; Matteo said it is the total on the deal and promised the breakdown in writing.
Watch: One dealer data system is old and may not connect cleanly. The decision date of 11 Dec 2026 is a customer plan.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci to send the written breakdown to Hans directly next week.
- Matteo Ricci to write a short proposal built around payback.
- Matteo Ricci to agree a date for a session with the team leads, including the warehouse lead.
Risks
As at Fri 9 Oct 2026- One of the two dealer record systems is old and may not connect cleanly.
- Hans is unclear whether the sixty-two thousand is an annual fee or the whole deal.
- The board will judge on payback, so a weak value case could stall the 11 Dec 2026 decision.
Opportunities
As at Fri 9 Oct 2026- Growth tier fits three teams: sales, customer service and warehouse.
- Reconciliation with flagged differences between sources answers Hans's main need.
Transcript
- Matteo RicciBuongiorno, Marieke, Hans. Can you hear me well? Good. Let me restate the timeline as I understand it. You'd like to decide on the tool by 11 Dec 2026, and you want a few questions answered today.
- Marieke VerbeekYes, that's right. Good morning. I've had my coffee, so I'm awake.
- Hans KokGood morning. I have to leave at half past nine, so I'd like to be efficient.
- Matteo RicciThen we'll be efficient. I would rather you heard the hard parts from me early.
- Marieke VerbeekGood. Our problem is this: dealers call us for stock, prices and delivery dates, and my team answers from four different screens.
- Matteo RicciWhat does a good answer look like for a dealer?
- Marieke VerbeekOne answer, with figures they can trust. Right now the figures depend on which screen you open.
- Hans KokAnd I want to know which figures. My team reconciles the order book every month by hand, which is a waste of time.
- Matteo RicciThat's where we'd start. Hans, what would you need to see before you believed the numbers?
- Hans KokReconciliation. If the tool says the order book is one figure and the accounting system says another, I want the tool to tell me why.
- Matteo RicciUnderstood. Let me confirm that in writing: you'd want sources shown, and the differences between them flagged clearly.
- Hans KokYes. Thank you.
- Marieke VerbeekCan I ask about several teams? We have sales, customer service and the warehouse, and they each ask different questions.
- Matteo RicciThe Growth tier is built for several teams, so yes. We'd map who asks what, and build the first questions around that.
- Marieke VerbeekGood. The warehouse is the hard one. They don't sit at a desk all day.
- Matteo RicciThen we'd design for a short question, answered quickly on a phone. I'd want the warehouse lead in the next session.
- Hans KokLet me be precise about the money. Is the sixty-two thousand the annual fee, or is it the whole deal?
- Matteo RicciIt's the total on the deal. I'd rather confirm in writing what sits inside it than guess now, and give you a number I'd have to correct.
- Hans KokYes, please. I'd rather see it in writing than in a slide.
- Marieke VerbeekAnd what about the data? Our dealer records are in two systems, and one of them is old.
- Matteo RicciThat's common. Our team would look at the old system first, and tell you honestly whether it can be connected cleanly.
- Marieke VerbeekOkay. What's the next step, honestly?
- Matteo RicciA short proposal, the breakdown in writing, and a session with your team leads. Let's agree a date for that before we hang up.
- Hans KokThe breakdown next week. Send it to me directly, not only to Marieke.
- Matteo RicciOf course. Hans, one question first: what does your board need to see first?
- Hans KokThe payback. Not the features.
- Matteo RicciThank you, that's clear. We'll build the proposal around that.
- Marieke VerbeekThank you both. Speak soon.
- Matteo RicciArrivederci, Marieke, Hans. Speak soon.