Withnell Fold / BG-Demo – Proposal

The managing partner returns for the first time since discovery. He needs a clear price basis, written security answers and a reason to believe people will still use B-Viz after month one before any Starter rollout is signed off.

Context: Withnell Fold is a prospect with no contract, ARR or invoices. One open Starter deal sits at the CRM demo stage, with a deal amount of £28k, an annual value of £22k and an expected close of 3 Dec 2026.

Context: The 5 Oct 2026 demo went well with Georgina Aspinall and Jill Ashcroft. Anthony Cottam was not recorded at the demo, and Georgina wants his sign-off before anything is booked.

Approach: Open by confirming the written price split and security answers arrived. If they did not, take Anthony through them. Then state plainly which part of the £28k is yearly and which is one-off.

Approach: Answer his main test, use after the first month, with the small first group, Jill as connector owner and the usage-by-asker view from the demo. Close on a sign-off step and a date.

Watch for: The records do not show whether the written pack or the junior staff names answer was sent by 9 Oct 2026. They also do not show Anthony's view or a decision date. Do not let an unclear price basis stall the call.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026