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Tom Ashdown

Hepscott Recruitment / BG-Demo – Negotiation

Callcompleted

Hepscott Recruitment logo Hepscott Recruitment · 11 Aug 2023 13:15

Geoff Lamb asked for a lower price on the £26k Starter deal. Nell Ashcombe tied price to value. Irene Coulson asked for quarterly payment. Geoff has no blocker to signing once terms are in writing.

What was said

What this says

As at Fri 9 Oct 2026

Geoff Lamb asked for a lower price on the £26k Starter deal. Nell Ashcombe tied price to value. Irene Coulson asked for quarterly payment. Geoff has no blocker to signing once terms are in writing.

What happened: Geoff opened by asking for a decision and whether the price could come down. Nell did not offer a cut and asked what the product would change for Nichola. Nichola said it would end the spreadsheet reconciling before the Monday meeting.

Commercial: Tom confirmed discounts apply to the first term only, so the price comes back up after year one. Irene said cash is tighter than in the spring and asked for quarterly payment, which Tom said is available on request.

Customer view: Geoff said nothing stops him signing, but wants the figure in writing and the quarterly question answered. The order form goes to him first, then to his board.

Watch: Irene's late payment charge question was not answered on the call. The cash comment is a payment risk to track.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Starter price and payment
Importance
renewal
Sentiment
positive
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Tom Ashdown to send Geoff Lamb the order form with total, payment terms and set-up plan that day.
  • Tom Ashdown to answer the quarterly payment request in writing and copy Irene Coulson on invoice details.
  • Tom Ashdown to get the access form signed by Nichola Hogg's team.

Risks

As at Fri 9 Oct 2026
  • Finance says cash is tight, so payment timing could become a problem.
  • Geoff Lamb pushed on price and the first-term-only discount means the price rises after year one.
  • The late payment charge question was not answered on the call.

Opportunities

As at Fri 9 Oct 2026
  • Nichola Hogg sees a clear use case in running the Monday meeting from B-Viz.
  • Nichola expects less chasing for the consultants, which supports a value case.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe
    Afternoon all. Before we start, what do you each need to leave with today?
  2. Geoff Lamb
    Geoff Lamb
    A decision, and not a long one. I've got a board call later.
  3. Nell Ashcombe
    Nell Ashcombe
    Fair. Then let's get to the price and the terms. Tom, you've put £25,500 on the table?
  4. Tom Ashdown
    Tom Ashdown
    Yes, that's the total deal value for Starter. I'll confirm the exact terms in the order form. I don't want to quote you anything else from memory.
  5. Geoff Lamb
    Geoff Lamb
    That's a lot for one team, Nell. Be honest, can you come down on it?
  6. Nell Ashcombe
    Nell Ashcombe
    I'm not going to pretend it's cheap. Say what it would change for you, and how you'd know it had. If we agree that, the price is easier to talk about.
  7. Nichola Hogg
    Nichola Hogg
    It's the Monday meeting, honestly. I'd like to stop reconciling three spreadsheets before we sit down.
  8. Nell Ashcombe
    Nell Ashcombe
    That's a good test. So the question is whether it gets you there. What would B-Viz say about your Monday?
  9. Nichola Hogg
    Nichola Hogg
    It'd probably say I'm asking the same question every Monday.
  10. Nell Ashcombe
    Nell Ashcombe
    Ha. Then it's useful to you. Geoff, on the discount: any discount is for the first term only, and Tom will put the exact figure in writing.
  11. Geoff Lamb
    Geoff Lamb
    So it comes back up after the first year.
  12. Tom Ashdown
    Tom Ashdown
    Yes, that's how it works. Discounts are first term only. I'll show the renewal terms in the order form so there's no surprise.
  13. Irene Coulson
    Irene Coulson
    Can I come in on payment? I'd like to understand how the invoicing works before I say yes.
  14. Tom Ashdown
    Tom Ashdown
    Of course. It's billed annually in advance, and the terms are thirty days.
  15. Irene Coulson
    Irene Coulson
    Can we pay quarterly instead? Our cash position is tighter than it was in the spring.
  16. Tom Ashdown
    Tom Ashdown
    We can do quarterly if you ask for it. It's on request, not the default, and I'd confirm that in writing with the order form.
  17. Irene Coulson
    Irene Coulson
    Right. And are there any late payment charges? I'd rather know the rules now than find out later.
  18. Tom Ashdown
    Tom Ashdown
    I'll confirm the terms exactly in the order form, so you've got them in writing. I'd rather not guess on the detail.
  19. Geoff Lamb
    Geoff Lamb
    Fine. Can we start the set-up before the order form is signed? We'd lose time otherwise.
  20. Nell Ashcombe
    Nell Ashcombe
    Not without the paperwork. I'll not put you in a position where we've started and nothing's signed. Tom will get the order form to you today.
  21. Tom Ashdown
    Tom Ashdown
    Yes, and the access form Nichola's team needs to sign. Leave that with me.
  22. Nichola Hogg
    Nichola Hogg
    Good. That's the bit that's been stuck.
  23. Nell Ashcombe
    Nell Ashcombe
    Then let's close it out. Geoff, is there anything in the terms that stops you signing?
  24. Geoff Lamb
    Geoff Lamb
    Not really. I'd like the figure confirmed in writing and the quarterly question answered.
  25. Nell Ashcombe
    Nell Ashcombe
    Both are in hand. By the end of the day you'll have the order form, the total, the payment terms and the set-up plan. Do you want to see it before it goes to your board?
  26. Geoff Lamb
    Geoff Lamb
    Yes, send it to me first.
  27. Irene Coulson
    Irene Coulson
    Please. Copy me in on the invoice details too.
  28. Tom Ashdown
    Tom Ashdown
    Will do. Thanks everyone.
  29. Nell Ashcombe
    Nell Ashcombe
    Thanks. Speak soon.
  30. Tom Ashdown
    Tom Ashdown
    Irene, sorry, I'm just checking the order form. The invoices go to your finance team's address, is that right?
  31. Irene Coulson
    Irene Coulson
    Yes, that's right. Our accounts team will pick it up.
  32. Nell Ashcombe
    Nell Ashcombe
    While we're here, can I ask about the second year? Not the price, the use. What will Nichola be doing with it by then?
  33. Nichola Hogg
    Nichola Hogg
    Probably running the Monday meeting off it, and doing less chasing for the consultants.
  34. Nell Ashcombe
    Nell Ashcombe
    That's the answer I wanted. If you're not using it, I'd rather know now than in a year.
  35. Geoff Lamb
    Geoff Lamb
    Fair enough.
  36. Geoff Lamb
    Geoff Lamb
    Right, I've got to dash. Thanks both.
  37. Nichola Hogg
    Nichola Hogg
    Cheers. Bye.

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