Kromhout Technische Groothandel / BG-Demo – Proposal

First pricing conversation with Gerrit Kromhout, the economic buyer, who missed the demo. The open Growth deal sits at CRM demo stage, £62k, expected to close 4 Dec 2026; this call must land price, the value case and correct support terms.

Context: Iris Bosch has carried the evaluation and asked for pricing and an implementation outline after the 16 Sep 2026 demo. Gerrit Kromhout raised cost and monthly reconciliation pain at discovery but has not seen the product.

Approach: Lead with Gerrit's case, the hours spent reconciling CRM with accounting each month, then walk through Growth scope for about thirty users and the eight-week build. State the one business hour P1 first response for Growth plainly, replacing the four-hour figure quoted on the demo.

Watch for: Gerrit said at discovery that earlier approaches did not fit and he wants something on top of existing systems. No budget or decision process is on record, and Sander Hofman, the CRM procurement contact, is not attending. The records do not show whether the written proposal was sent before the call.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026