What was said
What this says
As at Fri 9 Oct 2026An Peeters saw a demo across CRM, scheduling and billing data, then asked about Growth and timing. Matteo Ricci quoted fifty thousand a year plus twelve thousand implementation. No commitment was made on the call.
What happened: Theo Gallagher showed an at-risk client query, sharing via export or dashboard, and the nightly refresh by 07:00. An asked about Growth, implementation length and cost.
Customer view: An called the Growth inclusions "valuable" and checked whether signing in October would mean going live in early December. She asked about cost after the first year.
Commercial: Matteo quoted fifty thousand a year, twelve thousand implementation, sixty-two thousand all-in for year one. The Growth implementation is eight weeks.
Watch: The transcript ends after the pricing answer, with no reaction from An and no next step agreed. The evidence does not show other buyers, budget approval or a rival.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci to follow up with An Peeters on the quoted Growth price and an October signing.
- Confirm who else at Demerdal must approve the purchase.
Risks
As at Fri 9 Oct 2026- The call ends after the price with no recorded reaction or agreed next step.
- The evidence does not show other approvers, budget or competing options.
Opportunities
As at Fri 9 Oct 2026- New Growth subscription with dashboards builder and quarterly QBRs for client services.
- An October signing would give a live date ahead of the customer's year-end client reviews.
Transcript
- Matteo RicciAn, thank you for making the time again. Theo is going to show you how the brain would work with your client data. We have about fifty minutes. Theo?
- Theo GallagherThanks, Matteo. So this is the brain with your CRM, scheduling system, billing, and operational data all connected. You can now ask questions that span all of that at once.
- An PeetersOkay, so show me the at-risk client question we talked about.
- Theo GallagherRight. You'd ask something like 'Show me clients with escalations in the last quarter and declining service hours.' The brain finds those patterns across all your systems and surfaces them with detail: what service lines are affected, what the escalations were about, billing trends.
- An PeetersCan I share that with my team?
- Theo GallagherAbsolutely. You can export it, or you can build a dashboard from the query and share that dashboard with your team. Everyone can see updates as the data refreshes.
- An PeetersHow often does it update?
- Theo GallagherEvery night. By 07:00 your time, the previous day's data is live. Works well for most client services operations.
- An PeetersAnd if we're on Growth tier, what does that include?
- Matteo RicciGrowth gives you eight connectors, up to forty users, the dashboard builder, and quarterly business reviews with us. You get quarterly strategic conversations about what you're seeing in the data and where to focus next.
- An PeetersThat's valuable. How does implementation work?
- Theo GallagherWe handle all of it. We connect your systems, configure the data layer, test everything, run training for your team. Your job is to give us access and introduce us to your system owners.
- An PeetersHow long does that take?
- Theo GallagherEight weeks for Growth. We'd start the week after you sign.
- An PeetersSo if we signed in October, we'd be live in early December?
- Matteo RicciThat's right. In time for your year-end client reviews.
- An PeetersPerfect. What's the investment?
- Matteo RicciFor Growth, it's fifty thousand a year subscription, twelve thousand implementation upfront. First year all-in, sixty-two thousand.
- An PeetersAnd after the first year?
- Matteo RicciFifty thousand annually, paid upfront. Implementation is one-time.