Who was there
BG-Demo
Them
Call prep
As at Fri 9 Oct 2026First demo for Inchcolm Drinks, a prospect with one open Growth deal at the CRM demo stage. Isla Moncrieff is the only customer attendee. Gregor Tulloch, who needs the numbers for his budget, is not invited, and the proposal call follows three days later.
Context: The 7 Sep 2026 discovery call ended with Isla Moncrieff and Gregor Tulloch agreeing to move forward on Growth. No fee was stated. Tom promised a proposal with the numbers.
Approach: Theo Gallagher runs the demo on their Zendesk, Salesforce and Xero data. He leads with the returning-customer problem Isla described and the resolution-time and repeat-caller dashboards. Tom then confirms who attends the 15 Oct 2026 proposal call.
Approach, continued: Show one finance view, such as customer lifetime value by product line or ticket reconciliation against invoices. Isla can then carry the case to Gregor, who is absent.
Watch for: Price questions from Isla before the proposal is sent. The evidence does not show who signs, whether the scoping call happened, or what the proposal contains.
Watch for, continued: Ellen Cairns in procurement has not been engaged. Ask Isla how procurement and budget sign-off work so the CRM expected close of 22 Jan 2027 holds.