Who was there
BG-Demo
Them
Call prep
As at Fri 9 Oct 2026The decision point for a Starter new-business deal of £28k for year one. The 2 Oct 2026 order form is unsigned, the Finance Director wants a lower price, there has been no reply since the 5 Oct 2026 chase, and the expected close is 30 Oct 2026.
Context: Nothing is executed and there is no contracted ARR. The 7 Sep 2026 proposal quotes £6,000 implementation and a £22k Year 1 subscription. On 2 Oct 2026 Owen Tallis offered up to 20% off the first-term subscription only.
Approach: Open by checking who now sponsors the deal after the management change announced on 5 Oct 2026. Then put one discounted first-term figure in front of Sarah Northcott, with list price in year two stated plainly. Close on legal review and a signature date before 30 Oct 2026.
Watch for: Earlier calls described the dashboard builder, a quarterly check-in and real-time data as part of the offer. Starter has none of these: it refreshes nightly by 07:00 and has a six-monthly check-in. The 2 Sep 2026 draft also differs from the proposal on go-live, refresh time zone and support response. Bring one settled set of terms. The evidence does not show whether the updated proposal went out before the call.