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Hamza Akhtar

Carrowkeel Software / BG-Demo – Training

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Carrowkeel Software logo Carrowkeel Software · 8 Oct 2025 10:30

Hamza Akhtar trained Siobhán Nolan and Niamh Fogarty on asking questions, pinning a renewals page and admin. Only Niamh has used the brain so far; forty licensed users and a handful active leave headroom.

What was said

What this says

As at Fri 9 Oct 2026

Hamza Akhtar trained Siobhán Nolan and Niamh Fogarty on asking questions, pinning a renewals page and admin. Only Niamh has used the brain so far; forty licensed users and a handful active leave headroom.

What happened: Hamza ran a 79-minute training on 8 Oct 2025. Siobhán asked about agency groups with tickets and falling usage, and a no-tickets query returned three groups she will check with the account manager.

Customer view: Niamh said she has been the main user, and Siobhán has only had a quick look. Niamh held back until sure it was worth it and thinks she can now make the case.

Commercial: Forty licensed users with only a handful active is headroom, and Hamza advised inviting customer success and support leads. This is adoption work under the subscription rather than a sale.

Watch: Niamh is a single heavy user, which is key-person risk. Renewal dates are not all clean in the CRM, and Niamh will tidy them this week.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Training and adoption headroom
Importance
upsell
Sentiment
positive
Voice
champion

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Hamza Akhtar to send the steps followed, example questions and admin notes on inviting users.
  • Niamh Fogarty to tidy the renewal date fields this week.
  • Siobhán Nolan to try the weekly page on Monday and report if it breaks.

Risks

As at Fri 9 Oct 2026
  • Niamh Fogarty has been the main user, so adoption depends on one person.
  • Renewal dates in the CRM are not all clean, so the renewals review page may mislead until fixed.

Opportunities

As at Fri 9 Oct 2026
  • Forty licensed users with only a handful active leaves room to bring in customer success and support leads.
  • A pinned weekly renewals review page could make the brain part of the customer's routine.

Transcript

  1. Hamza Akhtar
    Hamza Akhtar
    Morning, both. Siobhán, Niamh, can you hear me?
  2. Niamh Fogarty
    Niamh Fogarty
    Morning, Hamza. Yes, all fine here.
  3. Siobhán Nolan
    Siobhán Nolan
    Morning. Yeah, I can hear you. Give me a second, I'm just closing about nine tabs.
  4. Hamza Akhtar
    Hamza Akhtar
    Take your time. Anything good going on this week? Wednesday always feels like the longest day.
  5. Siobhán Nolan
    Siobhán Nolan
    We've got a couple of agency groups renewing soon, so it's a lot of reading tickets and trying to work out who's happy. Which is sort of the whole reason we're here.
  6. Niamh Fogarty
    Niamh Fogarty
    Yeah. And I'll admit I've been the main one in the brain so far. Siobhán has had a quick look, but that's it.
  7. Hamza Akhtar
    Hamza Akhtar
    That's pretty common at this stage, and it's fine. So today I'd like to make Siobhán comfortable asking her own questions, and Niamh, I'll show a couple of things on the admin side. I'll share my screen in a second. Does that work?
  8. Siobhán Nolan
    Siobhán Nolan
    Perfect. Honestly I'd start with something realistic. Like, which agency groups are at risk.
  9. Hamza Akhtar
    Hamza Akhtar
    Let's do that, but I want to be careful with the word risk, because the brain won't know what you mean until you tell it. So we'll break it into parts. Can you see my screen?
  10. Niamh Fogarty
    Niamh Fogarty
    Yes. Chat window, and the sources panel on the right.
  11. Hamza Akhtar
    Hamza Akhtar
    Right. Siobhán, you type it. What would you naturally ask?
  12. Siobhán Nolan
    Siobhán Nolan
    Okay. Um. Which agency groups have had the most support tickets in the last quarter?
  13. Hamza Akhtar
    Hamza Akhtar
    That's a good start. Now look at what came back. It's a list, but notice it's counting tickets by group, and it's linking to the helpdesk records. Click one.
  14. Siobhán Nolan
    Siobhán Nolan
    Oh, so I can see the actual tickets. That's handy. I normally have to filter in the helpdesk and export it.
  15. Hamza Akhtar
    Hamza Akhtar
    Exactly. Now the useful bit. Ask it to compare that against product usage for the same groups.
  16. Siobhán Nolan
    Siobhán Nolan
    Hang on, it's saying two groups have lots of tickets and falling usage. That's the one I'd worry about.
  17. Niamh Fogarty
    Niamh Fogarty
    Yeah, that's the pattern. Many tickets and dropping activity is different from many tickets with heavy usage.
  18. Hamza Akhtar
    Hamza Akhtar
    Right, and I'd go further. Few tickets from a group that's gone quiet can be worse. Silence isn't always happiness. Ask it for groups with usage falling and no tickets at all.
  19. Siobhán Nolan
    Siobhán Nolan
    Okay, that gives me three. I didn't expect one of those. I'll check with the account manager.
  20. Hamza Akhtar
    Hamza Akhtar
    Good, that's exactly the type of thing it's meant to catch. One caution: it only knows what's connected. If renewals are tracked in a spreadsheet that isn't a source, it won't see them.
  21. Niamh Fogarty
    Niamh Fogarty
    Ah. That's a fair point. Some of our renewal dates are in the CRM, but not all of them are clean.
  22. Hamza Akhtar
    Hamza Akhtar
    Then it's worth tidying those fields. Garbage in, honestly. Let's carry on and I'll come back to that in the admin part.
  23. Hamza Akhtar
    Hamza Akhtar
    Now pages. If there's a view you want every week, pin it. Let's make one for your renewals review. What do you look at in that meeting today?
  24. Siobhán Nolan
    Siobhán Nolan
    Honestly, it's a mess. Renewal date, last contact, open tickets, and whether they've logged in. We pull it by hand.
  25. Hamza Akhtar
    Hamza Akhtar
    Then we'll build that one, as questions, and you can adjust. Watch the order.
  26. Niamh Fogarty
    Niamh Fogarty
    That's pretty much it. Could we add something about who in the group is actually using it? Not just a number.
  27. Hamza Akhtar
    Hamza Akhtar
    Yes, you can ask for the people behind the activity. It shows names where your permissions allow it. Try it.
  28. Siobhán Nolan
    Siobhán Nolan
    That's the champion question, isn't it. If one person is doing all of it, that's a risk.
  29. Hamza Akhtar
    Hamza Akhtar
    Exactly, key-person risk. Good instinct.
  30. Hamza Akhtar
    Hamza Akhtar
    Okay, Niamh, admin things. You have forty licensed users and today only a handful are active. So there's plenty of room. My suggestion is to invite your colleagues in customer success first, then support leads.
  31. Niamh Fogarty
    Niamh Fogarty
    Yeah. We held back until we were sure it's worth it. I think after today I can make that case.
  32. Hamza Akhtar
    Hamza Akhtar
    Reasonable. Let me show you the connector screen so you can see what's configured and when it last refreshed.
  33. Niamh Fogarty
    Niamh Fogarty
    Okay, so I'd look there first if something looks stale. And the refresh finishes before the morning, right?
  34. Hamza Akhtar
    Hamza Akhtar
    Overnight, yes, ready for the start of the working day. If it's not, raise a ticket with the connector name and we'll look at it.
  35. Siobhán Nolan
    Siobhán Nolan
    Can I ask a possibly silly question? How do I know it's not making things up?
  36. Hamza Akhtar
    Hamza Akhtar
    Not silly at all. Open the sources every time, especially at first. If it can't point to a record, treat the answer with suspicion, and tell us.
  37. Siobhán Nolan
    Siobhán Nolan
    Fair enough. That's reassuring, actually.
  38. Hamza Akhtar
    Hamza Akhtar
    Right. So next steps. I'll send you the steps we followed, plus a short list of example questions for customer success. Niamh, I'll include the admin notes on inviting users.
  39. Niamh Fogarty
    Niamh Fogarty
    Great. And I'll tidy those renewal date fields this week, so the review page is trustworthy.
  40. Siobhán Nolan
    Siobhán Nolan
    And I'll try the weekly page on my own on Monday and tell you if it breaks.
  41. Hamza Akhtar
    Hamza Akhtar
    Please do. Marcus will be in touch for the check-in as well, so save your questions for him. Anything else?
  42. Siobhán Nolan
    Siobhán Nolan
    No, that's everything. Thanks, Hamza, that was really helpful.
  43. Niamh Fogarty
    Niamh Fogarty
    Yeah, thanks. Speak soon.
  44. Hamza Akhtar
    Hamza Akhtar
    Cheers both. Bye for now.

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DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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