What was said
What this says
As at Fri 9 Oct 2026Priya Raman set out a like-for-like Starter renewal at £20k with no discount. Stuart Haworth accepted flat pricing and Carl Whittle asked for quarterly invoicing. Signature was targeted for Fri 25 Apr 2025.
What happened: Priya Raman proposed renewing Starter from 1 May 2025 at £20k a year, the same as now. She asked for signature by Friday 25 April 2025 so there is no gap.
Customer view: Stuart Haworth noted he always gets a discount conversation and was told discounts apply to the first term only. Carl Whittle wants quarterly invoicing, with the schedule written in the order form itself.
Commercial: Marcus Bell reported usage up to nearly four people on a typical day, against 15 licensed users. Stuart said they are not hiring this quarter, so no user upsell is in sight.
Watch: the transcript shows no signature, only the plan to send the order form that day to Stuart and Carl. The call does not show whether it was signed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Priya Raman to send the order form to Stuart and Carl with quarterly invoicing and the schedule in the document.
- Get the order form signed by Fri 25 Apr 2025.
- Marcus Bell to catch up with Lauren Pilkington and send the usage summary.
Risks
As at Fri 9 Oct 2026- Stuart Haworth expects a discount conversation and was told none is available at renewal.
- Cash is tight and the team is not hiring, so there is little room to grow users.
Opportunities
As at Fri 9 Oct 2026- Quarterly invoicing at the same total removes a cash-flow objection to signing.
- Usage is rising on the 15-user Starter tier, which supports the value case.
Transcript
- Priya RamanHi Stuart, hi Carl, thanks for making time. Marcus is joining too, I think he's just dialling in.
- Stuart HaworthAfternoon. Lovely day here, Manchester doing its best. Carl's with me, he's the one with the spreadsheets.
- Carl WhittleAfternoon. Yes, that'd be me. I just want to make sure I understand what we're signing and how it's invoiced.
- Marcus BellSorry, sorry, I'm here. Audio's a bit odd, can you hear me?
- Stuart HaworthLoud and clear, Marcus. Right, give me the headline, Priya.
- Priya RamanHeadline, you're on Starter, the contract ends on 30 Apr 2025, and we'd renew from 1 May 2025 on the same tier. The order form is at £19,500 a year, same as now. To keep momentum I'd like to get it signed by Friday 25 April 2025, so there's no gap.
- Stuart HaworthSame price. Right. And the discount?
- Priya RamanYeah, so I'll be honest with you on that. Discounts are for the first term only, so at renewal there isn't one to give. What I can do is hold it where it is, and that's the point, the price isn't moving.
- Stuart HaworthHmm. So no discount. I always get a discount conversation, Priya.
- Priya RamanAnd we're having it, Stuart. It's just that the honest answer is flat. But there's a couple of things that might help on the cash side, and that's what I wanted Carl for.
- Carl WhittleGo on. We were invoiced annually in advance last time, is that right?
- Priya RamanThat's right, annual in advance is the default, with thirty-day terms. But on request we can invoice quarterly instead, so it's the same total, it's just spread over the year.
- Carl WhittleQuarterly would be easier for us. Is there any difference in the total?
- Priya RamanNot on the subscription, no. Same total. I'll make sure the order form says quarterly so there's no confusion later on.
- Stuart HaworthThat's cash flow sorted then. That helps. What else? What's in it for the consultants?
- Marcus BellIf I can jump in, I've pulled the numbers again. Since we spoke last, usage is up a good chunk. It's nearly four people on a typical day, up from three or so, and the lunch session you did helped, I think.
- Stuart HaworthI heard they liked it. Sandwiches helped, I'm told.
- Marcus BellIt did. And there's the one ticket, a how-to again, answered quickly. Nothing urgent. You've got 15 users licensed, and I'd love to see more of them in there, but it's going the right way.
- Carl WhittleIs 15 the limit? In case we take on more people.
- Marcus BellIt's a soft limit on Starter, so a few over isn't a problem, and if you really grew we'd talk about adding users. Nothing to do now though.
- Stuart HaworthWe're not hiring this quarter. Cash, remember. Right, so what do you need from me?
- Priya RamanJust your signature, Stuart. Same tier, same £19,500 a year, invoiced quarterly if Carl wants it, signed by Friday 25 April 2025. I'll send the order form today, so it's with you before the weekend.
- Stuart HaworthSend it to me and Carl both. I won't read a long email, so keep the covering note short.
- Priya RamanThree lines, I promise. Happy to make this easy.
- Carl WhittleAnd I'll need the invoice schedule in the document, not in an email, so I can file it properly.
- Priya RamanUnderstood, it'll be in the order form itself.
- Stuart HaworthGood. Marcus, anything else from you? Lauren all right?
- Marcus BellShe's fine, she's been great. I'll catch up with her next week and send over the usage summary so you've got it for your files. That's all from me. Thanks, Stuart, thanks, Carl.
- Stuart HaworthBrilliant. Cheers all. Speak soon.