Ashlowe Medical Group / BG-Demo – Proposal
Callcompleted
Ashlowe Medical Group · 5 Sep 2025 14:45
Proposal call on Growth for Ashlowe Medical Group on 5 Sep 2025. Chris Riley and Neil Bancroft saw no blockers beyond finance sign-off. Lewis Kerr quoted £44k a year plus a £12k one-off fee.
What was said
What this says
As at Fri 9 Oct 2026Proposal call on Growth for Ashlowe Medical Group on 5 Sep 2025. Chris Riley and Neil Bancroft saw no blockers beyond finance sign-off. Lewis Kerr quoted £44k a year plus a £12k one-off fee.
What happened: Lewis Kerr proposed Growth with eight connectors and the dashboard builder, at £44k a year plus a £12k implementation. He said year one totals £56k and the build takes eight weeks from signature.
Customer view: Neil Bancroft, the Finance Director, said it looks good and he sees no blockers beyond finance sign-off. He asked about adding users or connectors mid-year as a growing business.
Commercial: Lewis said year two onwards is £44k a year. Under the price book, a v1 customer reaching its first renewal on or after 1 Jul 2026 pays the v2 list, +13.6% for Growth, so that expectation needs resetting.
Watch: The evidence does not show whether the order form was signed, so the executed paper decides terms.
Themes
As at Fri 9 Oct 2026Theme
Growth tier proposal
Importance
neutral
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to send the Growth order form to Chris Riley and Neil Bancroft the same day.
- Lewis Kerr to schedule the intake call once an executed copy is returned.
Risks
As at Fri 9 Oct 2026- Lewis Kerr told the customer year two is £44,000 a year, but the first renewal after 1 Jul 2026 moves a v1 customer to the v2 list, +13.6% for Growth.
- Finance sign-off was still needed, and the evidence does not show that the order form was executed.
Opportunities
As at Fri 9 Oct 2026- Neil Bancroft expects growth, so extra users or connectors, or a later move to Enterprise, are likely follow-ups.
Transcript
Lewis KerrHi Chris, Neil, thanks for making time this afternoon. I've got a proposal for you.
Neil BancroftGreat. We've been looking forward to this.- Lewis KerrBrilliant. So based on the demo and the scoping work Hannah did with you, here's what we're recommending. You're a multi-team organisation: you've got finance, operations, maybe some clinical leadership who'd benefit from better data. You want eight data connectors: patient management, billing, Xero, Salesforce, calls, email, and a couple of others we discussed. You want the dashboard builder so your teams can create their own reports. That maps to Growth.
Chris RileyOkay, Growth is the middle tier, right?- Lewis KerrYeah, Growth sits between Starter and Enterprise. Starter is one team, four connectors, basic search. Growth is several teams, eight connectors, dashboards and chat. Enterprise is company-wide with advanced security features. For you, Growth is the fit. The subscription is £44,000 per year. Then there's a one-off implementation fee of £12,000 to build the connectors, set up your Snowflake integration, and get you live. All-in, that's £56,000 for the first year.
- Neil BancroftAnd the twelve is a one-off?
- Lewis KerrExactly. Year one you pay £56,000 total. Year two onwards, it's £44,000 per year for the subscription, renewable annually. You'll get a 90-day notice before renewal so you can decide whether you want to continue, upgrade to Enterprise, add users or connectors, whatever.
- Chris RileyOkay. And how long is the implementation?
- Lewis KerrEight weeks from signature. That includes the intake call where you provide API credentials, the build of the eight connectors, testing, training your team on the system, and go-live. We'll schedule a couple of check-in calls during that period so you're not waiting in the dark.
- Neil BancroftEight weeks, when would that mean we're live?
- Lewis KerrIf you signed in early September, you'd be live in early November.
- Chris RileyAnd the implementation, what's involved on our side?
- Lewis KerrCouple of things. First, you need to provide API credentials for the eight systems. That's an IT conversation, pretty standard. Second, we'll probably want a couple of hours with you and maybe someone from your finance team to understand what dashboards and queries matter most, so we can configure the system to give you the most value. That's it, really. We manage the technical build.
- Neil BancroftFair enough. What about support?
- Lewis KerrGrowth includes standard support. You raise a ticket, we respond within one business hour. And we include quarterly check-ins: that's a formal QBR where we review your usage, see if you're getting value, discuss any updates or changes you might want. That's included as well.
- Chris RileyGood. And how many users can we have?
- Lewis KerrGrowth includes up to forty users. Again, soft limit, you can go above it, but that's where we'd talk about expanding. You're probably starting with five or six, so you've got plenty of room to grow.
- Neil BancroftOkay. One question, we're a growing business. If we suddenly need more users or more connectors mid-year, can we upgrade?
- Lewis KerrYou can. If you want extra users or extra connectors, we can add them and pro-rate the cost for the rest of your term. Or you could upgrade to Enterprise, though that's more if you've got compliance needs or need dedicated support. For growing user count, we'd just add users.
- Chris RileyAnd who's our point of contact?
- Lewis KerrI'm your account owner, so commercial side and renewals is on me. We'll also assign you a Customer Success Manager who owns your adoption: making sure you're getting value, running the quarterly QBRs, coordinating any support tickets. You'll get introduced to them at the intake call.
- Neil BancroftThat's good. Are there any other costs?
- Lewis KerrNo hidden costs. The £56,000 is all-in for year one. If you wanted to add features down the line: extra users, extra connectors, Premium support, those would be add-ons, but they're optional. To get you going, that's the number.
- Chris RileyI think we're ready. Neil?
- Neil BancroftYeah, looks good to me. We'd need to get finance sign-off, but I don't see any blockers.
- Lewis KerrPerfect. I'll get an order form over to you today. It'll have everything we've discussed: the Growth tier, the eight connectors, the £56,000 all-in cost, the eight-week timeline, the support terms. You review it, loop in finance, and then send it back signed. Once I've signed it and you've got an executed copy, we'll schedule the intake call and kick off the build.
- Chris RileyHow long do we have to review?
- Lewis KerrNo huge rush, but ideally a couple of weeks. That way we can get you live by November as planned.
- Neil BancroftWe'll turn it round quickly.
- Lewis KerrBrilliant. Thanks very much, Chris, Neil. Really looking forward to working with you.
- Chris RileyThanks, Lewis.
- Neil BancroftCheers.
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