B-Viz

Profit and Loss

Commentary

As at Fri 9 Oct 2026

Revenue was £3.9m and EBITDA -£583k over the 12 months to 30 Sep 2026, as at 9 Oct 2026. Watch monthly recurring revenue, which eased from £373k to £348k in the latest month.

In the 12 months to 30 Sep 2026, revenue was £3.9m and EBITDA was -£583k, an EBITDA margin of -14.8%, as at 9 Oct 2026.

What moved: Monthly recurring revenue rose from £174k at 30 Sep 2025 to £348k at 30 Sep 2026. Headcount rose from 35 to 50 over the same period.

Against target: Against the illustrative targets, headcount and recurring % of revenue meet target, while gross margin % and recurring margin % are short of target. Development % and general % of revenue and EBITDA % are outside tolerance, unfavourable; S&M % is outside tolerance, favourable.

Watch: Monthly recurring revenue eased from £373k at 31 Aug 2026 to £348k at 30 Sep 2026. Development and general costs as a share of revenue sit above their targets.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from
Costs by category, last 12 monthsTop 10 of 12 · scroll for the restUpdated 09 Oct 26
CSV
  1. Payroll£3.0m
  2. Employer NI and pension£0.5m
  3. Marketing£0.3m
  4. Cloud hosting£0.2m
  5. Office rent£0.2m
  6. Recruitment£0.1m
  7. Software tools£73k
  8. Events£53k
  9. AI inference£48k
  10. Travel£42k
  11. Professional fees£38k
  12. Insurance£12k

Ranked largest first; each bar is a share of the largest. The twelve months to 30 Sep 26, from the ledger.

Show the figures as a table
CategoryCost
Payroll£3,019,677
Employer NI and pension£452,952
Marketing£273,496
Cloud hosting£190,255
Office rent£173,880
Recruitment£144,990
Software tools£72,708
Events£52,523
AI inference£48,069
Travel£41,517
Professional fees£38,035
Insurance£11,952
Accountingmade from
Profit and Loss Account £000sUpdated 09 Oct 26
CSV
MeasureSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Recurring174184182191218223269300341350372373348
Non-recurring6243072786012672601812036
Revenue180208212263296283395372401368384373384
Gross cost646871757976828691939598100
Gross margin116140141188217207313285310274289274283
Gross margin %64%67%66%71%73%73%79%77%77%75%75%74%74%
Sales & marketing83981019599104117106108124114116116
S&M %46%47%48%36%33%37%30%28%27%34%30%31%30%
Development99931009896108108111115112118121121
Development %55%45%47%37%32%38%27%30%29%30%31%33%32%
General60817685687671706985787374
General %34%39%36%32%23%27%18%19%17%23%20%20%19%
Operating costs242272276278263288295287292322310310312
EBITDA-126-132-136-90-46-8118-118-47-22-36-28
EBITDA %-70%-64%-64%-34%-16%-29%4%-0%4%-13%-6%-10%-7%
Rule of 40, CAC ratio, LTV:CACBy month these are not in the facts measure pl_monthly; their 12-month figures are tiles on the Dashboard (kpis), the one owner of them.

Recognised revenue (invoices spread over their service period); costs from the ledger by function; money in £000s. Monthly: each month end over its month. Quarterly: calendar quarter ends, each over its quarter. Annually: calendar year ends, each over its year (2022 from October, when the company started). Rolling: every month end over the quarter or the year to it. A period's percentages are its own sums' ratios. No depreciation is simulated, so EBIT equals EBITDA. Ratios read green or red against their illustrative (annual) targets only over a year.

HeadcountUpdated 09 Oct 26
CSV
HeadcountSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Gross10111212121113131414141515
S&M10131112121313131315151515
Development11111211121313141314151515
General4444443444445
Total35393939404142444447484950

People employed at each period end, by function.

RevenueUpdated 09 Oct 26
CSV
RecurringNon-recurring
£0£200k£400kJan 24Sep 24May 25Jan 26Sep 26£348k£36kOct 23: Recurring £12,720; Non-recurring £0Nov 23: Recurring £12,838; Non-recurring £18,000Dec 23: Recurring £18,146; Non-recurring £18,000Jan 24: Recurring £25,100; Non-recurring £24,000Feb 24: Recurring £27,151; Non-recurring £12,000Mar 24: Recurring £34,874; Non-recurring £6,000Apr 24: Recurring £37,116; Non-recurring £36,000May 24: Recurring £48,947; Non-recurring £12,000Jun 24: Recurring £50,505; Non-recurring £30,000Jul 24: Recurring £61,776; Non-recurring £12,000Aug 24: Recurring £66,412; Non-recurring £30,000Sep 24: Recurring £71,807; Non-recurring £12,000Oct 24: Recurring £76,753; Non-recurring £12,000Nov 24: Recurring £76,000; Non-recurring £24,000Dec 24: Recurring £87,714; Non-recurring £60,000Jan 25: Recurring £103,192; Non-recurring £24,000Feb 25: Recurring £103,245; Non-recurring £60,000Mar 25: Recurring £135,444; Non-recurring £48,000Apr 25: Recurring £141,759; Non-recurring £12,000May 25: Recurring £146,745; Non-recurring £48,000Jun 25: Recurring £150,869; Non-recurring £30,000Jul 25: Recurring £163,283; Non-recurring £6,000Aug 25: Recurring £167,339; Non-recurring £66,000Sep 25: Recurring £174,376; Non-recurring £6,000Oct 25: Recurring £183,803; Non-recurring £24,000Nov 25: Recurring £182,203; Non-recurring £30,000Dec 25: Recurring £191,209; Non-recurring £72,000Jan 26: Recurring £217,670; Non-recurring £78,000Feb 26: Recurring £222,916; Non-recurring £60,000Mar 26: Recurring £269,086; Non-recurring £126,000Apr 26: Recurring £299,691; Non-recurring £72,000May 26: Recurring £341,373; Non-recurring £60,000Jun 26: Recurring £349,789; Non-recurring £18,000Jul 26: Recurring £371,508; Non-recurring £12,000Aug 26: Recurring £372,598; Non-recurring £0Sep 26: Recurring £347,669; Non-recurring £36,000

One point per month; the dot and figure at the right end are the latest value. Recognised revenue over each period chosen above (36 months, 12 quarters or every year). Invoiced amounts are on Debtors and cash.

Show the figures as a table
PeriodRecurringNon-recurring
Oct 23£12,720£0
Nov 23£12,838£18,000
Dec 23£18,146£18,000
Jan 24£25,100£24,000
Feb 24£27,151£12,000
Mar 24£34,874£6,000
Apr 24£37,116£36,000
May 24£48,947£12,000
Jun 24£50,505£30,000
Jul 24£61,776£12,000
Aug 24£66,412£30,000
Sep 24£71,807£12,000
Oct 24£76,753£12,000
Nov 24£76,000£24,000
Dec 24£87,714£60,000
Jan 25£103,192£24,000
Feb 25£103,245£60,000
Mar 25£135,444£48,000
Apr 25£141,759£12,000
May 25£146,745£48,000
Jun 25£150,869£30,000
Jul 25£163,283£6,000
Aug 25£167,339£66,000
Sep 25£174,376£6,000
Oct 25£183,803£24,000
Nov 25£182,203£30,000
Dec 25£191,209£72,000
Jan 26£217,670£78,000
Feb 26£222,916£60,000
Mar 26£269,086£126,000
Apr 26£299,691£72,000
May 26£341,373£60,000
Jun 26£349,789£18,000
Jul 26£371,508£12,000
Aug 26£372,598£0
Sep 26£347,669£36,000
HRmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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