Budget
Commentary
As at Fri 9 Oct 2026Year to date to 30 Sep 2026, recurring revenue is £502k above budget and most cost lines are favourable. Lost ARR, at -£345k against a budget of -£154k, is the line to watch.
Year to date to 30 Sep 2026, recurring revenue of £2.8m is £502k above budget, and every cost line except hosting and inference is favourable.
What moved: Land ARR was £1.9m against a budget of £1.4m, and Expand was £502k against £264k. Lost ARR was -£345k against a budget of -£154k, an unfavourable variance of -£192k.
Against target: No target applies to this page's measures; the comparison is with the illustrative budget, as at 9 Oct 2026. Costs are shown as negatives, so a negative variance is unfavourable.
Watch: Lost ARR is the one ARR line moving against plan, by -124.7%. Hosting and inference, at -£194k against a budget of -£160k, is the one cost line over plan.
| Group / Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| Revenue | 3,254 | 2,631 | 623 | 24% |
| Recurring revenue | 2,792 | 2,290 | 502 | 22% |
| Non-recurring revenue | 462 | 341 | 121 | 36% |
| Cost of sales | -801 | -840 | 39 | 5% |
| Hosting and inference | -194 | -160 | -34 | -21% |
| Customer success and support staff | -607 | -680 | 73 | 11% |
| S&M | -1,003 | -1,049 | 46 | 4% |
| Sales and marketing staff | -753 | -775 | 22 | 3% |
| Marketing and events | -250 | -274 | 24 | 9% |
| Development | -1,011 | -1,066 | 55 | 5% |
| Engineering and product staff | -1,011 | -1,066 | 55 | 5% |
| General | -664 | -730 | 66 | 9% |
| General and admin staff | -317 | -358 | 41 | 11% |
| Overheads | -346 | -372 | 25 | 7% |
| Total | -225 | -1,054 | 829 | 79% |
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Actual £4.4m; Budget £4.4m.
Show the figures as a table
| Month | Actual | Budget |
|---|---|---|
| Jan 23 | £0 | £28,500 |
| Feb 23 | £0 | £61,750 |
| Mar 23 | £0 | £114,000 |
| Apr 23 | £37,050 | £147,250 |
| May 23 | £37,050 | £185,250 |
| Jun 23 | £74,100 | £237,500 |
| Jul 23 | £93,600 | £275,500 |
| Aug 23 | £150,150 | £299,250 |
| Sep 23 | £150,150 | £346,750 |
| Oct 23 | £150,150 | £384,750 |
| Nov 23 | £189,150 | £427,500 |
| Dec 23 | £251,750 | £475,000 |
| Jan 24 | £327,050 | £322,002 |
| Feb 24 | £348,100 | £403,438 |
| Mar 24 | £427,925 | £529,611 |
| Apr 24 | £454,375 | £607,342 |
| May 24 | £614,625 | £699,963 |
| Jun 24 | £616,575 | £822,431 |
| Jul 24 | £761,475 | £913,102 |
| Aug 24 | £821,550 | £966,515 |
| Sep 24 | £904,550 | £1,081,504 |
| Oct 24 | £904,550 | £1,174,125 |
| Nov 24 | £968,750 | £1,274,030 |
| Dec 24 | £1,037,250 | £1,382,759 |
| Jan 25 | £1,272,650 | £1,149,387 |
| Feb 25 | £1,586,250 | £1,278,572 |
| Mar 25 | £1,569,925 | £1,468,943 |
| Apr 25 | £1,761,725 | £1,593,533 |
| May 25 | £1,684,475 | £1,724,852 |
| Jun 25 | £1,842,575 | £1,919,306 |
| Jul 25 | £1,955,175 | £2,050,660 |
| Aug 25 | £2,082,875 | £2,135,880 |
| Sep 25 | £2,152,200 | £2,309,081 |
| Oct 25 | £2,195,700 | £2,456,875 |
| Nov 25 | £2,182,800 | £2,611,652 |
| Dec 25 | £2,348,500 | £2,780,043 |
| Jan 26 | £2,643,700 | £2,459,752 |
| Feb 26 | £3,006,550 | £2,588,837 |
| Mar 26 | £3,226,050 | £2,820,597 |
| Apr 26 | £3,764,000 | £2,957,717 |
| May 26 | £4,159,750 | £3,129,694 |
| Jun 26 | £4,298,650 | £3,348,094 |
| Jul 26 | £4,397,150 | £3,501,821 |
| Aug 26 | £4,390,325 | £3,601,282 |
| Sep 26 | £4,403,000 | £3,806,082 |
| Oct 26 | £3,983,359 | |
| Nov 26 | £4,174,934 | |
| Dec 26 | £4,363,687 |
| Group / Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| Revenue | 1,140 | 997 | 142 | 14% |
| Recurring revenue | 1,092 | 890 | 202 | 23% |
| Non-recurring revenue | 48 | 107 | -59 | -55% |
| Cost of sales | -294 | -306 | 12 | 4% |
| Hosting and inference | -76 | -60 | -16 | -27% |
| Customer success and support staff | -217 | -246 | 29 | 12% |
| S&M | -346 | -368 | 22 | 6% |
| Sales and marketing staff | -272 | -287 | 15 | 5% |
| Marketing and events | -74 | -81 | 7 | 9% |
| Development | -361 | -389 | 28 | 7% |
| Engineering and product staff | -361 | -389 | 28 | 7% |
| General | -225 | -233 | 8 | 4% |
| General and admin staff | -109 | -123 | 14 | 11% |
| Overheads | -116 | -110 | -5 | -5% |
| Total | -86 | -299 | 213 | 71% |
| Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| BF | 2,348 | 2,348 | 0 | 0% |
| Land | 1,898 | 1,385 | 513 | 37% |
| Expand | 502 | 264 | 238 | 90% |
| Downsell | 0 | -38 | 38 | 100% |
| Lost | -345 | -154 | -192 | -125% |
| Total | 4,403 | 3,806 | 597 | 16% |
| Group / Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| Revenue | 384 | 355 | 28 | 8% |
| Recurring revenue | 348 | 309 | 39 | 13% |
| Non-recurring revenue | 36 | 47 | -11 | -23% |
| Cost of sales | -100 | -103 | 2 | 2% |
| Hosting and inference | -26 | -21 | -6 | -27% |
| Customer success and support staff | -74 | -82 | 8 | 10% |
| S&M | -116 | -124 | 8 | 7% |
| Sales and marketing staff | -90 | -96 | 6 | 6% |
| Marketing and events | -26 | -29 | 2 | 9% |
| Development | -121 | -130 | 8 | 6% |
| Engineering and product staff | -121 | -130 | 8 | 6% |
| General | -74 | -81 | 7 | 9% |
| General and admin staff | -39 | -43 | 4 | 9% |
| Overheads | -36 | -38 | 3 | 8% |
| Total | -28 | -83 | 54 | 66% |