B-Viz
Vikram Sethi

Vikram Sethi

Person

Ellerby Dental Group logo Ellerby Dental Group · Economic buyer

Vikram Sethi is Ellerby's CFO and the commercial decision-maker on the Growth subscription. He agreed the April 2026 renewal after pushing on price. On 5 Oct 2026 he said only about ten people use the brain.

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Who they are

Insight

As at Fri 9 Oct 2026

Vikram Sethi is Ellerby's CFO and the commercial decision-maker on the Growth subscription. He agreed the April 2026 renewal after pushing on price. On 5 Oct 2026 he said only about ten people use the brain.

Role: Chief Financial Officer at Ellerby Dental Group, CRM role economic buyer, based in Derby. He led the Growth proposal, price negotiation and renewal, and has a platform user account created 23 Apr 2025 without admin rights.

Influence: he decides price and signature. He questioned the jump to £44k on the 11 Mar 2026 call, then agreed to renew. Rebecca Oakes joined him on that call to speak to team use.

Watch: the 5 Oct 2026 check-in shows narrow use and a wish for wider adoption, which sets up a value question at the April renewal. He did not reply to renewal outreach on 22 Jan 2026 and 9 Mar 2026, or to event invitations. The training day dates are not yet set.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

OrganisationTitleRoleEmail
Ellerby Dental GroupChief Financial OfficerEconomic buyervikram.sethi@ellerbydental.example
CRMmade from

Activity

  • 5 Oct 2026callEllerby Dental Group / BG-Demo – Check In Elena Novak, Vikram SethiEllerby Dental Group logoElena NovakVikram Sethi
  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+116
  • 25 May 2026email threadBG-Demo Customer Day, Thursday 11 June 2026 Alice Brewer, Vikram SethiEllerby Dental Group logoAlice BrewerVikram Sethi
  • 30 Mar 2026email threadGrowth renewal, order form ready Priya Raman, Vikram SethiEllerby Dental Group logoPriya RamanVikram Sethi
  • 11 Mar 2026callEllerby Dental Group / BG-Demo – Renewal Elena Novak, Priya Raman, Vikram Sethi, Rebecca OakesEllerby Dental Group logoElena NovakPriya RamanVikram Sethi+1
  • 9 Mar 2026email threadRenewal call scheduling Elena Novak, Vikram SethiEllerby Dental Group logoElena NovakVikram Sethi
  • 22 Jan 2026email threadYour BG-Demo renewal, contract renewal in April Esther Quaye, Priya Raman, Vikram SethiEllerby Dental Group logoEsther QuayePriya RamanVikram Sethi
  • 8 Oct 2025eventData leaders conference (BG-Demo stand) Alice Brewer, Kofi Mensah, Mark Siddall, Sven Hoffmann, Dean Furlong, Glenys Routledge, Fraser Moncrieff, Ailsa Pringle, Troy Henderson, Sally Bettinson, Sofie Bech, Nicole Hayes, Sam Entwistle, Wes Jago, Mirjam Hendriks, Vikram SethiAlice BrewerKofi MensahMark Siddall+13
  • 12 Jun 2025eventBG-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Malcolm Hebden, Gareth Lumb, Gillian Thewlis, Karen Oxley, Kamal Hussein, Jenny Trethewey, Lynne Featherstone, Trevor Bulmer, Kayleigh Pounder, Irene Coulson, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram SethiSofia MarchettiCallum ReidKofi Mensah+58
  • 7 Apr 2025email threadOrder form for Growth tier implementation Priya Raman, Vikram SethiEllerby Dental Group logoPriya RamanVikram Sethi
  • 26 Mar 2025callEllerby Dental Group / BG-Demo – Negotiation Priya Raman, Owen Tallis, Vikram Sethi, Andy BuckleyEllerby Dental Group logoPriya RamanOwen TallisVikram Sethi+1
  • 13 Mar 2025email threadGrowth tier proposal Priya Raman, Rebecca Oakes, Vikram SethiEllerby Dental Group logoPriya RamanRebecca OakesVikram Sethi
  • 12 Mar 2025callEllerby Dental Group / BG-Demo – Proposal Priya Raman, Rebecca Oakes, Vikram SethiEllerby Dental Group logoPriya RamanRebecca OakesVikram Sethi
  • 25 Feb 2025eventRevenue leaders roundtable Sofia Marchetti, Toby Rickard, Oliver Pennock, Alexander Vallance, Asif Jagger, Steven Holroyd, Matthew Grice, Pieter de Groot, Craig Holt, Tina Goddard, Susan Tweddle, Jas Dhillon, Troy Wendt, Glen Nuttall, Timo Brand, Claire Vasseur, Douglas Entwistle, Diane Hirst, Lukas Brandl, Morag Galbraith, Vincent Ackerley, Tessa Goring, Mads Mortensen, Pat Clixby, Lien Peeters, Anders Holm, Lachlan Hutchinson, Tomasz Wiśniewski, Clara Hoskins, Kirsteen Boyd, Trevor Mayhew, Sinead Maguire, Paul Ottaway, Jade Kenwright, Liam Corner, Vikram SethiSofia MarchettiToby RickardOliver Pennock+33
  • 20 Feb 2025email threadRevenue leaders roundtable Sofia Marchetti, Vikram SethiEllerby Dental Group logoSofia MarchettiVikram Sethi
CRMmade from

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DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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