Who they are
Insight
As at Fri 9 Oct 2026Lars Bach is Managing Director at Mariager Forsikringsmægler and the CRM economic buyer. He called the Growth proposal within range but wants the security section first and will not sign before the end of April.
Role: Managing Director in Aarhus, recorded in the CRM as economic buyer. He joined the 7 Apr 2026 discovery call and wrote the reply to the Growth proposal.
Influence: He sets the commercial terms and the signing window. The discovery call notes he will not decide on a pilot alone, so another decision step may exist. The evidence does not show who else is involved.
Watch: Security evidence is the blocker, and he asked where client data lives and what the regulator needs. The security section is owed by Matteo Ricci, with a decision targeted for 12 May 2026. The evidence does not show what the £62k covers beyond the Growth proposal, or whether it was signed.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Mariager Forsikringsmægler | Managing Director | Economic buyer | lars.bach@mariager.example |
Activity
- 16 Apr 2026eventBG-Demo webinar
+39
- 9 Apr 2026email threadFollowing up on discovery
- 7 Apr 2026callMariager Forsikringsmægler / BG-Demo – Discovery
- 27 May 2025eventRevenue leaders roundtable
+40