Lien Peeters
Person
Kalmthout Distributie · champion
Lien Peeters is the CRM champion at Kalmthout Distributie and the main user voice across four calls. She wants the depot and order desk in one place. She does not decide price, and her director and finance still need to approve.
Who they are
Insight
As at Fri 9 Oct 2026Lien Peeters is the CRM champion at Kalmthout Distributie and the main user voice across four calls. She wants the depot and order desk in one place. She does not decide price, and her director and finance still need to approve.
Role: Head of Customer Service in Antwerp, recorded in the CRM as champion. She joined all four calls from discovery on 11 Nov 2025 to the Growth proposal walk-through on 17 Dec 2025. Her stated need is to stop swapping spreadsheets between the depot and the order desk.
Influence: She shapes the evaluation but does not sign. Her director must approve data access and has not been met. Finance wants the price split before signing. CFO Koen Wouters pressed on price and EU residency in discovery.
Watch: She is unsure whether the £56k deal figure is yearly or includes implementation. The proposal is an open item, not executed paper. The evidence does not show whether it was signed. She asked about adding people in the first year.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Kalmthout Distributie | Head of Customer Service | champion | lien.peeters@kalmthout.example |
Activity
- 17 Dec 2025callKalmthout Distributie / BG-Demo – Proposal
- 8 Dec 2025callKalmthout Distributie / BG-Demo – Demo
- 1 Dec 2025callKalmthout Distributie / BG-Demo – Demo
- 11 Nov 2025callKalmthout Distributie / BG-Demo – Discovery
- 24 Oct 2025dealKalmthout Distributie – New
- 25 Feb 2025eventRevenue leaders roundtable
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