Karin Sjöberg
Person
Lindqvarn Retail · champion
Karin Sjöberg is the Lindqvarn Retail champion and day-to-day owner of the brain. She shapes adoption, but the CFO decides price. Her platform user was deactivated on 4 Sep 2026, and usage fell in the 1 Sep 2026 check-in.
Who they are
Insight
As at Fri 9 Oct 2026Karin Sjöberg is the Lindqvarn Retail champion and day-to-day owner of the brain. She shapes adoption, but the CFO decides price. Her platform user was deactivated on 4 Sep 2026, and usage fell in the 1 Sep 2026 check-in.
Role: Head of Customer Insight in Stockholm, CRM role champion. Her platform user was created on 1 Jun 2025, is an admin account and was deactivated on 4 Sep 2026. The evidence does not show why.
Influence: she owns the brain and drives adoption, but says she cannot approve alone. Mats Eklund, the CFO, decides on price and wants written numbers and a measured return.
Watch: on 1 Sep 2026 she said active users fell to the mid-twenties and that usage at half the level means a difficult conversation. She also raised row-level access controls as a governance blocker in July 2026. The renewal is on 1 Jun 2027.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Head of Customer Insight | champion | karin.sjoberg@lindqvarn.example |
Activity
- 1 Sep 2026callLindqvarn Retail / BG-Demo – Check In
- 12 Aug 2026ticketCustomer service data not syncing correctly
- 14 Jul 2026ticketFeature request: row-level access controls
- 25 Jun 2026callLindqvarn Retail / BG-Demo – Check In
- 15 Jun 2026ticketDuplicate customer records in the brain
- 11 Jun 2026eventBG-Demo Customer Day London
+116 - 6 Jun 2026email threadInvitation: BG-Demo Customer Day London
- 21 May 2026email threadFollow-up from our QBR
+1 - 20 May 2026callLindqvarn Retail / BG-Demo – QBR+1
- 15 May 2026email threadQuarterly review scheduling
- 5 May 2026callLindqvarn Retail / BG-Demo – Check In
- 30 Apr 2026email threadTime for a check-in
- 27 Apr 2026ticketHow can we segment customer data by store location?
- 16 Apr 2026callLindqvarn Retail / BG-Demo – Renewal
+2 - 9 Apr 2026ticketBug: Segment filters not applying correctly
- 23 Mar 2026callLindqvarn Retail / BG-Demo – Renewal+2
- 6 Mar 2026ticketDashboard queries running slowly
- 2 Mar 2026dealLindqvarn Retail – Renewal
- 27 Feb 2026email threadCheck-in notes
- 26 Feb 2026callLindqvarn Retail / BG-Demo – Check In
- 24 Feb 2026email threadScheduling a check-in
- 2 Feb 2026email threadNext steps on the expansion order form
+2 - 30 Jan 2026callLindqvarn Retail / BG-Demo – Negotiation+2
- 15 Jan 2026eventBG-Demo webinar
+43 - 18 Dec 2025email threadFollowing up on the proposal
- 16 Dec 2025callLindqvarn Retail / BG-Demo – Proposal
- 9 Dec 2025email threadScheduling the proposal walkthrough
- 1 Dec 2025dealLindqvarn Retail – Expansion
- 18 Nov 2025email threadFollow-up from our quarterly review+2
- 17 Nov 2025callLindqvarn Retail / BG-Demo – QBR+2
- 10 Nov 2025email threadQuarterly review: finding a slot
- 20 Oct 2025callLindqvarn Retail / BG-Demo – Check In
- 13 Oct 2025email threadSupport follow-up on your recent ticket
- 10 Oct 2025ticketDuplicate records in customer data
- 11 Sep 2025ticketStore feedback dashboard training
- 13 Aug 2025ticketCustomer service connector down - no new data loading
- 12 Aug 2025ticketDashboard filter not saving preference
- 7 Aug 2025callLindqvarn Retail / BG-Demo – Onboarding
- 24 Jul 2025callLindqvarn Retail / BG-Demo – Onboarding
- 10 Jul 2025callLindqvarn Retail / BG-Demo – Onboarding
- 23 Jun 2025callLindqvarn Retail / BG-Demo – Onboarding
- 12 Jun 2025callLindqvarn Retail / BG-Demo – Onboarding
- 6 Jun 2025callLindqvarn Retail / BG-Demo – Kickoff+2
- 23 Apr 2025email threadProposal and next steps after negotiation call+2
- 23 Apr 2025callLindqvarn Retail / BG-Demo – Negotiation+2
- 24 Mar 2025callLindqvarn Retail / BG-Demo – Proposal
- 6 Mar 2025email threadFollow-up from Thursday's demo
+1 - 5 Mar 2025callLindqvarn Retail / BG-Demo – Demo+1
- 3 Mar 2025email threadBooking the next demo session
- 20 Feb 2025email threadFollow-up after the demo+1
- 19 Feb 2025callLindqvarn Retail / BG-Demo – Demo+1
- 14 Feb 2025email threadScheduling the demo
- 20 Jan 2025email threadFollowing up on our discovery call
- 20 Jan 2025callLindqvarn Retail / BG-Demo – Discovery
- 17 Dec 2024dealLindqvarn Retail – New