Who they are
Insight
As at Fri 9 Oct 2026Sheila Duffield is Rufforth Bakeries' Credit Manager (CRM role: finance). She attended the Growth negotiation and receives BG-Demo's invoices. Her purchase order number gates payment. The evidence shows no reply from her in any email thread.
Role: Finance contact in York. On the 29 Dec 2025 negotiation call she needed a purchase order number before an invoice could be raised, and said quarterly payment would help her cash flow.
Influence: She shapes payment mechanics, not the buying decision. Brian Kilvington signs and Melanie Scaife judged the price.
Watch: Billing emails of 26 Jan 2026 and 6 Feb 2026 asked her to confirm the PO number, with no reply shown. The 26 Apr 2026 webinar and case study invitation also has no reply, so approval to quote Rufforth is not shown. The evidence does not show whether either invoice was paid.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Rufforth Bakeries | Credit Manager | finance | sheila.duffield@rufforth.example |
Activity
- Upcoming
- 15 Oct 2026upcoming eventBG-Demo webinar
+36
- Held
- 21 May 2026eventBG-Demo webinar
+44
- 26 Apr 2026email threadInvitation: BG-Demo webinar on 21 May 2026
- 6 Feb 2026email threadSubscription invoice for Rufforth Bakeries
- 6 Feb 2026invoiceINV-244-0002
- 26 Jan 2026email threadInvoice for our services
- 26 Jan 2026invoiceINV-244-0001
- 29 Dec 2025callRufforth Bakeries / BG-Demo – Negotiation
+2