Simon Ashworth
Person
Fairhallow Travel · Economic buyer
Simon Ashworth is Fairhallow Travel's COO and the economic buyer who signed the Growth order form. He questioned value and seat count throughout, and on 19 Dec 2025 said the contract would lapse on 31 Dec 2025.
Who they are
Insight
As at Fri 9 Oct 2026Simon Ashworth is Fairhallow Travel's COO and the economic buyer who signed the Growth order form. He questioned value and seat count throughout, and on 19 Dec 2025 said the contract would lapse on 31 Dec 2025.
Role: Chief Operating Officer at Fairhallow Travel, recorded in the CRM as economic buyer. He signed the Growth order form on 16 Dec 2024. His platform user was created on 2 Jan 2025 and deactivated on 31 Dec 2025.
Influence: He decided the account. He set the terms of each conversation, asked for usage and monthly cost, and said cost per booking decides it. He noted that Becky Lawton, the earlier champion, was no longer there.
Watch: His tone eased at the 12 Nov 2025 QBR, but on 19 Dec 2025 he declined a smaller set of seats and let the contract run out. He said the company would review if things change, so a win-back is possible but not planned. Any approach needs a cost per booking case.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Fairhallow Travel | Chief Operating Officer | Economic buyer | simon.ashworth@fairhallow.example |
Activity
- 19 Dec 2025callFairhallow Travel / BG-Demo – Check In
- 15 Dec 2025email threadCheck-in before the end of the term
- 17 Nov 2025callFairhallow Travel / BG-Demo – Renewal
+1 - 12 Nov 2025callFairhallow Travel / BG-Demo – QBR
- 10 Nov 2025email threadQuarterly review: a time that suits
- 16 Oct 2025callFairhallow Travel / BG-Demo – Renewal+1
- 13 Oct 2025email threadRenewal conversation: finding a time
- 2 Oct 2025email threadYour BG-Demo renewal: Growth subscription ends 31 Dec 2025
- 2 Oct 2025dealFairhallow Travel – Renewal
- 18 Sep 2025eventBG-Demo webinar
+25 - 19 May 2025callFairhallow Travel / BG-Demo – QBR
+1 - 11 Dec 2024email threadOrder form for signature: Fairhallow Travel
- 27 Nov 2024email threadFairhallow Travel and BG-Demo: next steps after our call
- 26 Nov 2024callFairhallow Travel / BG-Demo – Negotiation
- 19 Nov 2024email threadGetting time to talk through terms
- 3 Oct 2024callFairhallow Travel / BG-Demo – Discovery