Who they are
Insight
As at Fri 9 Oct 2026Ffion Rees is Penmaen Software's named admin and main hands-on user, asking 8% of the organisation's questions. Her platform user was deactivated on 24 Jul 2026, so her current status needs checking before the next conversation.
Role: Customer Success Operations Analyst in Cardiff, CRM role admin. She was the sole named admin from the Jul 2024 kickoff, nervous about running it alone, and a second admin was later agreed. She raised most support tickets, on access, dashboards, exports, connectors and, in Jul 2026, a Salesforce sync failure and duplicate operator records.
Influence: A champion and operator, not the buyer. Cerys Llewellyn and CFO Huw Bevan decide on value. Ffion supplies the evidence, such as hours saved on the weekly pack, and is a key-person risk because she asks 8% of questions.
Watch: Her platform user shows as deactivated on 24 Jul 2026, the day before the 25 Jul 2026 renewal. The evidence does not show whether she has left or why.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Penmaen Software | Customer Success Operations Analyst | admin | ffion.rees@penmaen.example |
Activity
- 10 Jul 2026ticketDuplicate operator records after CRM migration
- 10 Jul 2026ticketSalesforce connector has stopped syncing
- 21 May 2026eventBG-Demo webinar
+44
- 7 May 2026email threadInvitation: BG-Demo webinar on 21 May 2026
- 22 Dec 2025callPenmaen Software / BG-Demo – QBR
+1
- 23 Oct 2025ticketQuestions not appearing in search results
- 17 Sep 2025ticketHow do I configure a new data connector?
- 27 Jun 2025ticketHow do I export data from a dashboard?
- 23 Jun 2025email threadFollow-up from our QBR
+1
- 20 Jun 2025callPenmaen Software / BG-Demo – QBR
+1
- 28 Feb 2025ticketBulk user provisioning
- 30 Dec 2024callPenmaen Software / BG-Demo – QBR
+2
- 19 Sep 2024eventBG-Demo webinar
+24
- 17 Sep 2024callPenmaen Software / BG-Demo – Onboarding
- 11 Sep 2024callPenmaen Software / BG-Demo – Onboarding
- 10 Sep 2024email threadOnboarding session: confirming tomorrow's slot
- 6 Sep 2024email threadOnboarding session: finding a time
- 4 Sep 2024email threadInvitation: BG-Demo webinar on 19 Sep 2024
- 4 Sep 2024callPenmaen Software / BG-Demo – Onboarding
- 28 Aug 2024callPenmaen Software / BG-Demo – Onboarding
- 20 Aug 2024callPenmaen Software / BG-Demo – Onboarding
- 15 Aug 2024ticketBuilding a dashboard with drill-down views
- 15 Aug 2024callPenmaen Software / BG-Demo – Onboarding
- 7 Aug 2024email threadMoving the onboarding call
- 6 Aug 2024callPenmaen Software / BG-Demo – Onboarding
- 1 Aug 2024email threadOnboarding session times
- 31 Jul 2024ticketUser roles and data visibility
- 31 Jul 2024callPenmaen Software / BG-Demo – Kickoff
+2
- 29 Jul 2024ticketUser access denied error
- 28 May 2024callPenmaen Software / BG-Demo – Demo
+2