B-Viz
Huw Bevan

Huw Bevan

Person

Penmaen Software logo Penmaen Software · Economic buyer

Huw Bevan is Penmaen Software's CFO and signs spend. He has challenged adoption and value at every renewal step since 2024 and asked for options in writing in June 2026. The evidence does not show a renewal decision.

made from

Who they are

Insight

As at Fri 9 Oct 2026

Huw Bevan is Penmaen Software's CFO and signs spend. He has challenged adoption and value at every renewal step since 2024 and asked for options in writing in June 2026. The evidence does not show a renewal decision.

Role: Chief Financial Officer and CRM economic buyer at Penmaen Software. He said he would sign the 2024 Growth order form and checks paperwork with Dylan Price.

Influence: Decision-maker. He sees invoices, not day-to-day use, so he asks who uses the product and what would be lost. Cerys Llewellyn, the day-to-day champion, has since moved on.

Watch: He wants a one-page usage case and a size that matches use. His platform user record shows deactivation on 24 Jul 2026; the evidence does not show a renewal decision.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

OrganisationTitleRoleEmail
Penmaen SoftwareChief Financial OfficerEconomic buyerhuw.bevan@penmaen.example
CRMmade from

Activity

  • 18 Jun 2026eventBG-Demo webinar Alice Brewer, Naomi Fordham, Gemma Yates, Wade Greer, Imran Hussain, Lindsey Ward, Eline Bakker, Cian O'Leary, Huw Bevan, Stephanie Lowes, Kayla Ramirez, Stefanie Lange, Oliver Kirkby, Megan Ibbotson, Toby Cowell, Padraic Shanahan, Malcolm Hebden, Wouter Smits, Alexandra Peck, Margaret Crisp, Kiran Bassi, Nicholas Pengelly, Erin Gallant, Birgit Wolff, Claire Ogden, Johan Berglund, Juliet Ambler, Lawrence Chen, Femke de Wit, Mitchell Gallagher, Jess Doyle, Saskia Mendes, Shauna Pettibone, Priscilla Bowen, Shabana Iqbal, Joanne Unwin, Janet Pruitt, Liam Corner, Tracey Bainbridge, Andy Buckley, Julia HartmannAlice BrewerNaomi FordhamGemma Yates+38
  • 15 Jun 2026email threadInvitation: BG-Demo webinar, 18 Jun 2026 Alice Brewer, Huw BevanPenmaen Software logoAlice BrewerHuw Bevan
  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+116
  • 4 Jun 2026callPenmaen Software / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Huw BevanPenmaen Software logoMarcus BellTom AshdownHuw Bevan
  • 28 May 2026email threadFinding time to talk about the renewal Marcus Bell, Huw BevanPenmaen Software logoMarcus BellHuw Bevan
  • 26 May 2026email threadInvitation to BG-Demo Customer Day London Alice Brewer, Huw BevanPenmaen Software logoAlice BrewerHuw Bevan
  • 5 May 2026callPenmaen Software / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Huw BevanPenmaen Software logoMarcus BellTom AshdownHuw Bevan
  • 24 Apr 2026email threadYour Growth renewal on 24 Jul 2026 Marcus Bell, Tom Ashdown, Huw BevanPenmaen Software logoMarcus BellTom AshdownHuw Bevan
  • 24 Apr 2026dealPenmaen Software – Renewal Tom Ashdown, Huw BevanPenmaen Software logoTom AshdownHuw Bevan
  • 22 Dec 2025callPenmaen Software / BG-Demo – QBR Marcus Bell, Cerys Llewellyn, Huw Bevan, Ffion ReesPenmaen Software logoMarcus BellCerys LlewellynHuw Bevan+1
  • 23 Sep 2025eventRevenue leaders roundtable Alice Brewer, Claire Haddon, Ellie Rowcliffe, Raj Sandhu, Ravi Atherton, Sam Yates, Luis Herrera, Fran Whiting, Ian Prendergast, Russell Bland, Sukhvinder Dhillon, Allison Pereira, Shane Twomey, Huw Bevan, Kristin Lindahl, Kenneth Fell, Rakesh Solanki, Emma Haworth, Ian Fairclough, Colin Airey, Susan Tweddle, Stefanie Lange, Felicity Gurney, Stephen Quick, Kirsty Ingham, Megan Ibbotson, Katharina Richter, Ben Ratcliffe, Nigel Fairbrother, Marloes Hendriks, Tracy Kaminski, Toby Westwood, Ellie Marchant, Janet Readman, Annika Lund, Rhodri Vaughan, Hans Kok, Terence Bradley, Emma Illingworth, Julian Ferrers, Bryony Searle, Lauren Pilkington, Nadia Bashir, Niamh Fogarty, Declan Moran, Siobhán Nolan, Ilse Smits, Kirsteen Boyd, Andy BuckleyAlice BrewerClaire HaddonEllie Rowcliffe+46
  • 12 Sep 2025email threadInvitation: revenue leaders roundtable in London Alice Brewer, Huw BevanPenmaen Software logoAlice BrewerHuw Bevan
  • 26 Jun 2025email threadPenmaen renewal order form for signature Tom Ashdown, Huw BevanPenmaen Software logoTom AshdownHuw Bevan
  • 23 Jun 2025email threadFollow-up from our QBR Marcus Bell, Cerys Llewellyn, Huw Bevan, Ffion ReesPenmaen Software logoMarcus BellCerys LlewellynHuw Bevan+1
  • 20 Jun 2025callPenmaen Software / BG-Demo – QBR Marcus Bell, Cerys Llewellyn, Huw Bevan, Ffion ReesPenmaen Software logoMarcus BellCerys LlewellynHuw Bevan+1
  • 12 Jun 2025eventBG-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Malcolm Hebden, Gareth Lumb, Gillian Thewlis, Karen Oxley, Kamal Hussein, Jenny Trethewey, Lynne Featherstone, Trevor Bulmer, Kayleigh Pounder, Irene Coulson, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram SethiSofia MarchettiCallum ReidKofi Mensah+58
  • 9 Jun 2025callPenmaen Software / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Huw Bevan, Cerys Llewellyn, Dylan PricePenmaen Software logoMarcus BellTom AshdownHuw Bevan+2
  • 7 Jun 2025email threadCustomer Day on Thursday, a reminder Sofia Marchetti, Huw BevanPenmaen Software logoSofia MarchettiHuw Bevan
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Rebecca Ainsworth, Richard Lazenby, Trevor Bulmer, Bryony Vosper, Ronan Mulcahy, Lewis Tait, Lars Bach, Hui Min Tan, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+40
  • 7 May 2025callPenmaen Software / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Huw Bevan, Cerys Llewellyn, Dylan PricePenmaen Software logoMarcus BellTom AshdownHuw Bevan+2
  • 5 May 2025email threadInvitation: Revenue leaders roundtable in London Sofia Marchetti, Huw BevanPenmaen Software logoSofia MarchettiHuw Bevan
  • 25 Apr 2025email threadYour Growth renewal in July Marcus Bell, Tom Ashdown, Huw BevanPenmaen Software logoMarcus BellTom AshdownHuw Bevan
  • 4 Apr 2025email threadOrder form for signature Tom Ashdown, Huw BevanPenmaen Software logoTom AshdownHuw Bevan
  • 2 Apr 2025email threadFollowing up on our call: the expansion Tom Ashdown, Owen Tallis, Huw Bevan, Cerys Llewellyn, Dylan PricePenmaen Software logoTom AshdownOwen TallisHuw Bevan+2
  • 1 Apr 2025callPenmaen Software / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Huw Bevan, Cerys Llewellyn, Dylan PricePenmaen Software logoTom AshdownOwen TallisHuw Bevan+2
  • 5 Mar 2025email threadProposal for Penmaen: follow-up Tom Ashdown, Cerys Llewellyn, Huw BevanPenmaen Software logoTom AshdownCerys LlewellynHuw Bevan
  • 3 Mar 2025callPenmaen Software / BG-Demo – Proposal Tom Ashdown, Cerys Llewellyn, Huw BevanPenmaen Software logoTom AshdownCerys LlewellynHuw Bevan
  • 30 Dec 2024callPenmaen Software / BG-Demo – QBR Marcus Bell, Tom Ashdown, Cerys Llewellyn, Huw Bevan, Ffion ReesPenmaen Software logoMarcus BellTom AshdownCerys Llewellyn+2
  • 17 Oct 2024eventBG-Demo webinar Sofia Marchetti, Rajesh Mistry, Nate Feldman, Elliot Allott, Sam Yates, Brianna Ocampo, Asif Jagger, Ian Prendergast, Lee Garside, Cerys Llewellyn, Huw Bevan, Owain Jenkins, Clive Wardle, Deborah Gowland, Tariq Hussain, Diane Cropper, Jill Heron, Tariq Mahmood, Irene Coulson, Claudia Becker, Anders Thomsen, Faye Lund, Bas Timmermans, Dan Firth, Neha Kapoor, Jess Ferrand, Lauren Pilkington, Declan Moran, Fraser McAllister, Iain LumsdenSofia MarchettiRajesh MistryNate Feldman+27
  • 9 Jul 2024email threadOrder form for signature Tom Ashdown, Huw BevanPenmaen Software logoTom AshdownHuw Bevan
  • 27 Jun 2024callPenmaen Software / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Huw Bevan, Cerys Llewellyn, Dylan PricePenmaen Software logoTom AshdownOwen TallisHuw Bevan+2
  • 12 Jun 2024email threadPenmaen proposal: follow-up from our call Tom Ashdown, Cerys Llewellyn, Huw BevanPenmaen Software logoTom AshdownCerys LlewellynHuw Bevan
  • 11 Jun 2024callPenmaen Software / BG-Demo – Proposal Tom Ashdown, Cerys Llewellyn, Huw BevanPenmaen Software logoTom AshdownCerys LlewellynHuw Bevan
  • 9 May 2024callPenmaen Software / BG-Demo – Discovery Tom Ashdown, Cerys Llewellyn, Huw BevanPenmaen Software logoTom AshdownCerys LlewellynHuw Bevan
CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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